Leeza L. Hoyt, APR

  Leeza L. Hoyt, APR, is the founder and CEO of The Hoyt Organization, Inc., a national integrated public relations & marketing agency that specializes in representing companies in the real estate, technology, finance, healthcare, luxury lifestyle and professional services industries. With more than 25 years of experience in the public relations industry, Leeza is known for her ability to provide practical solutions and tangible results. Her team at The Hoyt Organization has developed public relations and marketing programs and campaigns for residential and commercial developers, retail centers, data center developers, architects, financing companies, real estate law firms, medical institutions, health & wellness organizations, luxury lifestyle entities and others.

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Translating C-Suite Vision into Impactful Messaging

By Leeza L. Hoyt, APR, - The Hoyt Organization, Inc.

C-suite executives play a pivotal role in shaping an organization’s vision and strategy, and they rely on skilled communicators – such as their PR professionals or the chief communications officer – to translate their vision into impactful messaging to the organization and its stakeholders. This involves a careful balance of positioning the issues correctly, and… Continue reading Translating C-Suite Vision into Impactful Messaging

Mastering Communications: Top Five Strategies for Professional Services Firms

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Effective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more.  While the primary function is to establish and uphold the reputation, credibility, and visibility of these firms within their respective markets, a well thought out strategic… Continue reading Mastering Communications: Top Five Strategies for Professional Services Firms

Making Sure Your Public Relations Efforts Generate New Business

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Today, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business landscape, a strategic investment in communications efforts can drive results and help companies stand out… Continue reading Making Sure Your Public Relations Efforts Generate New Business

How Digital PR Strategies Drive New Business

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

In today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it also sets the stage to build the new business pipeline. How does… Continue reading How Digital PR Strategies Drive New Business

The Meaning of PR: How it’s changing as we head into 2020

By Leeza L. Hoyt - The Hoyt Organization, Inc.

When public relations first came on the scene in the early 1900s, it was originally based on a journalism foundation simply because most companies wanted to get their name in the newspaper. As it evolved, it became a sophisticated approach to creating the right message targeted to the right audience in the right way. This… Continue reading The Meaning of PR: How it’s changing as we head into 2020

Real Estate Public Relations: The Five-Step Process that Creates a Successful Program

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

There is no question that real estate is an exciting industry. It shapes our cities, creates places for us to shop, work and even shapes the places we take our children to play. As a result, to be involved in the development of new projects – and see them rise out of the ground –… Continue reading Real Estate Public Relations: The Five-Step Process that Creates a Successful Program


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