There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and while clients still want quantity and quality, the expectations clients now have with their...
Continue ReadingMany people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue....
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2023 Best Practice Awards at an awards gala ceremony held at the FANG Restaurant in San Francisco and attended by more than 30 member agencies from across the globe....
Continue ReadingEffective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more. While the primary function is to establish and uphold the reputation, credibility, and visibility of these firms within their respective markets, a well thought out strategic plan...
Continue ReadingIt’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form of media coverage can be the perfect complement to further amplify the reach and...
Continue ReadingIn today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it also sets the stage to build the new business pipeline. How does that...
Continue ReadingIt’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily....
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe....
Continue ReadingVirtual meetings are now an indispensable companion. They have helped and are continuing to help many navigate through life in a pandemic. In March alone last year, there were more than 200 million daily meeting participants on Zoom, both free and paid. In this era of advanced technology, coupled with the onslaught of Covid-19, the thought...
Continue ReadingEven with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media. With that third party validation tempering any skepticism of marketing tactics or spin, media coverage in news or trade outlets can be a powerful tool for your business. Brand awareness,...
Continue ReadingI’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO)....
Continue ReadingDigital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable....
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