Michelle Balch Lyng has approximately 20 years of experience in strategic communications and reputation management relating to executive positioning, community engagement, issue management, corporate communication and crisis communications. Michelle advises a wide range of clients from Fortune 100 companies experiencing significant change to start-up grassroots political organizations. She has helped implement organization-wide communications strategies to uphold a reputation when financial and/or regulatory stakes were highest. The Denver Post named her one of Colorado’s “Up and Coming Most Influential Women” and RedState.com dubbed her a “strategic communications expert”. Michelle has served her community as a precinct committee person, a Vice-Chairman, and a Chairman Pro Temps for the Denver Republican Party. She also has served on the boards of The Lincoln Club of Colorado and The First Tee of Colorado. She is also a member of the University Club of Denver.
Colorado is truly characterized by early adoption and that ethos filters into business, culture, and politics. Colorado became among the first two states to legalize adult recreational marijuana nearly a decade ago. Since then, the “green rush” has contributed more than $1 billion in tax revenue and added 44,000 cannabis-related jobs. Sustainability consistently is a top...
Continue ReadingAt the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. Although the legislative process can be arcane, skillful use of public...
Continue ReadingMany people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue....
Continue ReadingAfter the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll. ...
Continue ReadingEarly in my career, I once bought a $600 espresso machine thinking this and great snacks were the keys to employee retention and satisfaction. As a more seasoned leader, I cringe that I ever thought something so foolish....
Continue ReadingLast year was epic in terms of disruption to most businesses and few industries were as disrupted as the real estate industry. While the disruption was immense, it wasn’t all negative. In fact, real estate is having a banner year in 2021, fueled in part by the way the real estate had to change its marketing...
Continue ReadingIt goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as we work to normalize again....
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