Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and coordinating the accurate and effective execution of press releases or other critical communications. This… Continue reading Six Ways Marketing and PR Leaders Can Follow to Avoid Burnout
Israel is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups operating in a country of 9.5 million people. This, and… Continue reading Communications in Israel: the Challenge
Today, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business landscape, a strategic investment in communications efforts can drive results and help companies stand out… Continue reading Making Sure Your Public Relations Efforts Generate New Business
It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form of media coverage can be the perfect complement to further amplify the reach… Continue reading Four Ways PR Can Reinforce Content Marketing
For thousands of years, humankind has chronicled stories to learn from and teach others, and it is through the recounting of these stories that lessons have been passed down for generations. As a species, we have progressed greatly from those early days and technology has made way for more detailed representations of these lessons. While… Continue reading Storytelling: Four Tips to Succeed in 2023
In a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion when you look at the overall business outlook. PR… Continue reading How to Maintain and Build Brand Awareness and Market Share During a Recession
Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions. As the end of the year approaches, PRGN is asking every December its member… Continue reading PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators
The Public Relations Global Network (PRGN) announced winners of its 2022 Best Practice Awards at an awards gala ceremony held at the Gardens by the Bay in Singapore and attended by more than 30 member agencies from across the globe. In the 11th year of PRGN’s awards program, 32 member agencies submitted more than 100… Continue reading PRGN 2022 Best Practice Awards: Agencies Win Big in Singapore
Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for inclusion in organic articles. Think about it. In 2000, most people got most… Continue reading What is Old is New Again
Believe it or not, it’s time to start thinking about your company’s plans for CES 2023. Primed for a big comeback this year, the show is taking place in Las Vegas, Nevada, USA Jan. 5-8, 2023, with Media Days Jan. 3-4. CES is the most influential tech event in the world, bringing together companies, including… Continue reading How Companies Should Prepare – and Why Start Now – for A Successful CES 2023
The strongest PR tip I have to offer is neither glamorous nor original – but it has stood the test of time. Become a regular consumer of news. Make it a practice to read at least one daily newspaper every day. Regularly listen to news on the radio. I am an ardent fan of NPR. Watch… Continue reading An Overlooked and Undervalued PR Tip
Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a powerful tool that can help them reach their goals—from building greater brand… Continue reading Dissolving the Myth: How Public Relations Helps Brands Sell
Even managers most prepared to speak in public and to meet the most varied stakeholders are often reluctant to speak with the media and do not know what to do when invited to give a media interview. Whether the interview is a first time or an already familiar situation, success depends on several factors that… Continue reading Five Tips for Giving Media Interviews
It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social media, all media are being consumed differently and… Continue reading A New Approach for Media Relations
We can’t save everybody. We can’t find solutions for all the world’s problems as we don’t have unlimited resources. But it is our responsibility – as a company or as a brand – to do our best and have a positive social impact, now and in the future, in perfect alignment with our purpose. And… Continue reading Five Plus One Tips To Connect a Brand with the Right NGOs
As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer public relations. The benefits are clear and include boosting top-of-mind consumer awareness, building credibility,… Continue reading Top 10 Tactical Tools of Consumer PR
Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while highlighting their expertise. However, depending on the size of the law firm,… Continue reading What Makes an Attorney a Good Source for the Media?
For starters, here’s one piece of useful information: the automotive PR industry is now very similar to the technology PR industry. This is because cars have become devices and drivers have become more of a user. Sounds familiar, right? I used to work for a tire company and now I work for a device producing… Continue reading PR Tips for Tech Companies Entering The Automotive Market
Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day lives, businesses, nonprofits, schools, shopping, entertainment habits and more, people are turning online to engage with one another and… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools
Is your company listed on a stock exchange? Great! Once a year the attention is all yours when you publish your annual results. But you have to do it in the right way to collect bonus points with the media, investors and the public. Here are five vital tips to successfully communicate the company’s financial… Continue reading 5 ways to make your earnings season communication a win
It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019. I took the liberty of asking my friends and colleagues at the Public… Continue reading What’s in store for PR in 2019?
When watching somebody present in front of an audience, it takes just a few seconds to determine if this is going to be a compelling and interesting presentation or a boring waste of time. But once you’re standing in the spotlight yourself, it is up to you to make a difference. And here’s how to:… Continue reading How To Become A Better Presenter
Hiring any consultant is a difficult task. How do you find one that will mesh with your company culture and values? What about the budget? How can you measure results? With public relations, it can be even more difficult, given most people struggle with the intangible aspect of our industry. That said, there are ways… Continue reading So, You Think You Need a PR Firm: Tips from an Insider on How to Do it Right
When it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating your news to the world. Here are four key things… Continue reading Four Actions Companies Must Take Before Launching A New Product
Social media is a very powerful tool for business. It is a platform for businesses to showcase their strengths and build a community of followers. Unfortunately, that same power can translate to major damage in the event of a crisis. Social media gives publicity issues the fuel to escalate to a full crisis in mere… Continue reading How to Keep Your Business Safe from Social Network Threats
There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer. Today’s consumers are immune to traditional marketing, PR and advertising strategies.… Continue reading Integrating Your Marketing and PR Strategies
Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities. The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the… Continue reading VW Crisis Communications Failures Never End
The best kind of press isn’t something that you buy, but how exactly do you get free press coverage? Because the media is constantly pitching new products and services, getting noticed can be difficult. Here are three clever ways to ensure you get the media coverage you want, provided by the world’s top media relations… Continue reading Clever Ways to Get Free Press Coverage
With earned media playing an increasingly important role in content-sharing, media relations remains a crucial element of public relations. But media pitching is highly challenging. Some surveys suggest that 95 percent of pitches never get a media response. Here are five reasons your pitches may be falling on deaf ears. 1. You didn’t do your… Continue reading 5 Reasons Your Media Pitches Are Getting No Response
We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in the headlights” or unintentionally gives away private information, a mistake takes place. Any one of… Continue reading What to do When Your Spokesperson Makes a Mistake
Survey also offers fresh insights into how reporters vet and work with high-profile interview sources LOS ANGELES, CALIF. – Nov. 28. 2017 – Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies, announced today the results of a worldwide media survey that finds increasing pressure on reporters to… Continue reading Public Relations Global Network (PRGN) Media Survey Reveals Growing Pressure on Reporters to Perform on Social Media
What you say can or will be held against you, should you not take up the challenge to prepare for an interview. In the digital age, everything you say lives on forever, so, preparing for an interview should not be taken lightly. You should spend enough time getting up to speed and doing the due… Continue reading Nailing Your Next Media Interview With These Five Tips
Media relations is our bread and butter in the PR industry. There’s nothing better than a well-placed media hit that’s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many brands to tackle multiple markets at once, honing the perfect media pitch can… Continue reading 10 Tips to Construct a Media-Pitching Email that Works
For PR pros, social media is more than just memes and foodie videos – it’s a valuable tool for connecting your brand with the media. You can be just 140 characters away from your next media placement if you follow this list of do’s and don’ts. Do 1. Watch the trends Journalists are continuously hunting… Continue reading Do’s and Don’ts of Using Social Media to Pitch Journalists
By Valentina Giacaman – RumboCierto Chile We have witnessed recent events in which world leaders openly accuse the press, as never before. Macron in front of Putin himself accuses the Russian press, whereas a person like Trump declares himself in open warfare against the press. Has the press done something? In my country Chile, as… Continue reading Does the press lie?
For those of us in the profession of public relations, the rise of fake news and the attacks on legitimate media outlets have been deeply disturbing. The Code of Ethics developed by our industry’s leading professional association, PRSA, calls out honesty as one of six, key professional values that its members uphold: We adhere to… Continue reading PR Pros, It’s Time to Pay Up: #SubscribeToTruth
For a communications professional working in the U.S., the last few months have been a time of intense introspective about the state of the media. The rhetoric has been thick and charged. Phrases like “alternative facts” and “fake news” are making their own headlines. White House press conferences have taken on an element of the… Continue reading State of the Media: A (Global) Question of Trust
Back in my early PR years, I would call every reporter on my media list. I would occasionally find a few reporters willing to listen to my nervous pitch and if I was lucky, someone would bite and actually write a story. When I look back now, I realize I was most likely interrupting busy… Continue reading Media Relations 101
It’s any publicist’s dream to call a reporter who knows our name, which companies we represent and even remembers our die-hard Green Bay Packers fandom. It’s even better when the reporter works at a publication that is extremely valuable for our clients. Although building relationships with reporters is no small feat, it’s certainly possible –… Continue reading Pitching for Keeps: Building Relationships with Trade Publications
Communications Director & Newsroom Head Nicole Chamberlin shares the secrets of her team’s success – and explains why HWB clients keep returning for more coverage.
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CEOs can best prepare for interviews by knowing how journalists prepare themselves while making sure their online personas are up-to-date While European journalists will permit CEOs to review quotes prior to publication, most U.S. media say no way! Preparing to be interviewed by a North American journalist in the United States or Canada?… Continue reading American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence
Good Chance a European Journalist Will Permit CEO to Review Quotes Prior to Publication. Don’t be Rude to a Spanish Journalist Preparing to be interviewed by a German or Italian journalist? Make sure there’s nothing in your personal life that you wouldn’t want included in a news story. That’s among the findings of… Continue reading American CEOs Preparing to be Interviewed By European Journalists Should Expect Different Practices, Reports New Study by PRGN
