By far the country’s economic powerhouse, Bucharest is a city of more than 2 million people and is bustling with life and open to business. Bucharest is home to 9% of Romania’s population but accounts for almost a quarter of the nation’s GDP. A majority of national and international companies have selected Bucharest for their headquarters,...
Continue ReadingThere is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and while clients still want quantity and quality, the expectations clients now have with their...
Continue ReadingOffering 300-plus days of sunshine annually, the metropolitan Phoenix area is expected to grow to 6 million people by 2029 and represents nearly 73% of the state’s economy. Phoenix is the 5th largest U.S. city and boasts 40-plus colleges and universities to prepare the state’s workforce. Projected employment growth for the next decade is 15%. With...
Continue ReadingLiving here is easy, but the business environment is quite restrictive. Compared to other countries, Austria has a high level of regulations and barriers for setting up a new business or expanding into new fields. As the capital city and the only true metropolitan area, Vienna holds a dominating position, and there are more truly local...
Continue ReadingRanked by Forbes among the 15 best countries in the world for doing business, Ireland is renowned as a high-performance knowledge economy with outstanding IT, infrastructure and human resource skills. ...
Continue ReadingThe world continues to face wave after wave of controversial news stories and polarized opinions on a whole variety of issues — from guns, to abortion, to the nature of climate change, the presidential election, war. The role of public relations is often to manage communication, to guide our executives on what to say and when....
Continue ReadingAlabama is well-known for many cultural stereotypes, but those lucky enough to grow roots here know it’s a best kept secret with an affordable quality of life surrounded by deep community engagement, outdoor recreational treasures, an emerging innovation sector and iconic Southern hospitality. Yes, you may be surprised to learn that Alabama is more than meets...
Continue ReadingLithuania offers an ideal environment for business growth with minimal bureaucracy and efficient processes. It ranks highly globally for its digital skills availability and economic freedom. Setting up your business here is quick and easy, with the entire process conveniently completed online within days. This streamlined setup process contributes to Lithuania’s rising international rankings....
Continue ReadingAs members of the Public Relations Global Network have returned home from the most recent member meeting and conference in Hong Kong at the end of May, chances are increasing for more business collaborations among the 50+ agencies spread across six continents....
Continue ReadingDubai’s business environment is a vibrant mix of innovation, opportunity, and strategic positioning, ideal for enterprises looking to expand their global footprint. Known for bridging East and West, the city offers access to emerging markets across the Middle East, Asia, and Africa. Its cosmopolitan nature and business-friendly policies, including free zones and favorable tax conditions, create...
Continue ReadingSweden is an EU member state and benefits greatly from the free movement of goods, services, people, and capital. Located in the middle of the Nordic region, Sweden has historically also cultivated strong trade relations and close cooperation with its neighbouring Nordic countries. Other main trade and export partners are Germany, the USA, and the UK....
Continue ReadingFrance boasts a diverse business environment characterized by a blend of tradition and innovation. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for investors. The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the...
Continue ReadingPhiladelphia is the largest city in Pennsylvania, and the sixth largest city in the U.S. – a fact that outsiders often forget, given its situation between super-cities New York and Washington, D.C., Philadelphia is a true East Coast city – cosmopolitan, international, trendsetting. It is a stark contrast from Pittsburgh on the western side of the...
Continue ReadingAgriculture anchors Arkansas’ economy; it’s the No. 1 U.S. rice producer and the No. 3 broiler chicken producer. It is fast becoming a top outdoor recreation hub, particularly for year-round mountain biking....
Continue ReadingBuilding a team from an internal communications point of view can be challenging. What’s the best way to tackle this process? How do you select a team of consultants that can work together, support each other and leverage the total experience to create the best brand experience? And, how do you know you’re getting the right...
Continue ReadingDenmark has earned a position as global leader in innovation due to its different business environment and culture. Today Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Copenhagen, the capital city, is considered a global hub for...
Continue ReadingLos Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque – often snowcapped – mountains to the right, Los Angeles is what many would view as paradise. ...
Continue ReadingAccording to the Harvard Business Review, “70-90% of acquisitions are abysmal failures.” There are many reasons for this. One is a lack of clear, concise and timely communication. This can scuttle a deal or drive it off the rails after the transaction has closed....
Continue ReadingFinland has been crowned as the happiest country in the world seven times in a row. It has held this title since 2018 in the World Happiness Report. Many factors that contribute to this success are also very relevant for the business environment....
Continue ReadingNashville’s rapid growth and diverse economy make it a prime secondary market for business. With a daily population increase of 86 in 2023 and headquarters like HCA, Nissan, VUMC, Amazon, and TikTok, it showcases a strong mix of sectors. The hospitality industry, worth $9.2 billion, highlights its economic vitality, supporting 70,000 jobs. Nashville’s business-friendly climate, absence...
Continue ReadingMarked by a diverse economy and a central geographic location in the U.S., Ohio’s business landscape is a prime destination for companies seeking growth and opportunity. Like many other Midwestern U.S. states, Ohio offers strong industry clusters, booming infrastructure and a supportive business environment focused on the value of personal connections. Within the Ohio market in...
Continue ReadingItaly’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with...
Continue ReadingEnhancing its capabilities in Europe’s Nordic Region, the Public Relations Global Network (PRGN) announced today it has added independent Sweden-based Aspekta AB to its global network....
Continue ReadingMalaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business....
Continue ReadingChile is still one of Latin America’s most stable and prosperous nations, with strong regulations of its markets and great economy for the last 30 years. Many foreign companies choose Chile as a platform to invest in the Andes region....
Continue ReadingAt the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. Although the legislative process can be arcane, skillful use of public...
Continue ReadingIndia is fast becoming a crucial market for public relations. This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. Cultural, geopolitical, demographic, and social distinctions all play major...
Continue ReadingKorea is the world’s 13th largest economy. It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more....
Continue ReadingChina, with its vast geographical area and diverse development, offers immense opportunities for businesses. The Chinese market by GDP is as massive as the European Union, with territory twice the size of EU countries combined. From the bustling megacities of Beijing and Shanghai to the rapidly developing towns in the inland, China’s market is both extensive...
Continue ReadingRenowned as Asia’s World City, Hong Kong stands as a vibrant and dynamic market and business environment. As one of the world’s leading international financial centres, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets....
Continue ReadingWorking in communications for more than three decades, I have seen firsthand how a strong spokesperson can impact the narrative of a story – whether that’s establishing thought leadership and shifting perceptions about a specific issue, resetting a reporter’s pre-existing negative bias, or simply building brand awareness through great storytelling....
Continue ReadingTel Aviv, Israel, is home of dynamic entrepreneurial spirit. Israel is a democratic state in the Middle East and boasts a vibrant business ecosystem. The country is currently facing a war that might have implications on its business industry, though the Israeli economy was in a very strong position when the war started, a fact that...
Continue ReadingBeyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors....
Continue ReadingFollowing a mixed year in 2023 marked by business challenges, geopolitical escalation and giant leaps in technology developments, 2024 will bring a spillover of all of these effects as well as fundamental questions on business and communications that companies, brands, and agency owners will have to work together to find new answers for....
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2023 Best Practice Awards at an awards gala ceremony held at the FANG Restaurant in San Francisco and attended by more than 30 member agencies from across the globe....
Continue ReadingA few years ago, if a client was about to face a crisis, they would first call their preferred lawyer to arrange for an appropriate legal specialist who can conduct a situation analysis....
Continue ReadingIt’s that moment when you realize that the situation could soon spin out of control. Something has happened within the organization, and only a few select people are aware of it for now. If, or indeed when, the news gets out, the information will spread fast, and reactions will be swift....
Continue ReadingIn the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every time. But by building a robust arsenal of the...
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Establishing Connection Through AuthenticityIn a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly understanding your audience and how to communicate with them is crucial. By narrowing the...
Continue ReadingThe slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in the...
Continue ReadingManaging a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and coordinating the accurate and effective execution of press releases or other critical communications. This level...
Continue ReadingIsrael is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups operating in a country of 9.5 million people. This, and many...
Continue ReadingToday, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business landscape, a strategic investment in communications efforts can drive results and help companies stand out in...
Continue ReadingIt’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form of media coverage can be the perfect complement to further amplify the reach and...
Continue ReadingFor thousands of years, humankind has chronicled stories to learn from and teach others, and it is through the recounting of these stories that lessons have been passed down for generations. As a species, we have progressed greatly from those early days and technology has made way for more detailed representations of these lessons. While the...
Continue ReadingIn a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion when you look at the overall business outlook. ...
Continue ReadingEthics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions....
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2022 Best Practice Awards at an awards gala ceremony held at the Gardens by the Bay in Singapore and attended by more than 30 member agencies from across the globe....
Continue ReadingOver the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for inclusion in organic articles. Think about it. In 2000, most people got most of...
Continue ReadingBelieve it or not, it’s time to start thinking about your company’s plans for CES 2023. ...
Continue ReadingThe strongest PR tip I have to offer is neither glamorous nor original – but it has stood the test of time. Become a regular consumer of news....
Continue ReadingEvery organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a powerful tool that can help them reach their goals—from building greater brand awareness...
Continue ReadingEven managers most prepared to speak in public and to meet the most varied stakeholders are often reluctant to speak with the media and do not know what to do when invited to give a media interview. ...
Continue ReadingIt seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social media, all media are being consumed differently and PR...
Continue ReadingWe can’t save everybody. We can’t find solutions for all the world’s problems as we don’t have unlimited resources. But it is our responsibility – as a company or as a brand – to do our best and have a positive social impact, now and in the future, in perfect alignment with our purpose. And this...
Continue ReadingAs companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer public relations. The benefits are clear and include boosting top-of-mind consumer awareness, building credibility, earning...
Continue ReadingPitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while highlighting their expertise. However, depending on the size of the law firm, picking...
Continue ReadingFor starters, here’s one piece of useful information: the automotive PR industry is now very similar to the technology PR industry. This is because cars have become devices and drivers have become more of a user. Sounds familiar, right?...
Continue ReadingPossibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation....
Continue ReadingIs your company listed on a stock exchange? Great! Once a year the attention is all yours when you publish your annual results. But you have to do it in the right way to collect bonus points with the media, investors and the public. Here are five vital tips to successfully communicate the company’s financial figures...
Continue ReadingIt’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019....
Continue ReadingWhen watching somebody present in front of an audience, it takes just a few seconds to determine if this is going to be a compelling and interesting presentation or a boring waste of time. But once you’re standing in the spotlight yourself, it is up to you to make a difference. And here’s how to:...
Continue ReadingHiring any consultant is a difficult task. How do you find one that will mesh with your company culture and values? What about the budget? How can you measure results? With public relations, it can be even more difficult, given most people struggle with the intangible aspect of our industry. That said, there are ways that...
Continue ReadingWhen it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating your news to the world....
Continue ReadingSocial media is a very powerful tool for business. It is a platform for businesses to showcase their strengths and build a community of followers. Unfortunately, that same power can translate to major damage in the event of a crisis. Social media gives publicity issues the fuel to escalate to a full crisis in mere minutes....
Continue ReadingThere used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer....
Continue ReadingNearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities. The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the wrongs...
Continue ReadingThe best kind of press isn’t something that you buy, but how exactly do you get free press coverage? Because the media is constantly pitching new products and services, getting noticed can be difficult. Here are three clever ways to ensure you get the media coverage you want, provided by the world’s top media relations agencies....
Continue ReadingWith earned media playing an increasingly important role in content-sharing, media relations remains a crucial element of public relations....
Continue ReadingWe’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in the headlights” or unintentionally gives away private information, a mistake takes place. Any one of these...
Continue ReadingSurvey also offers fresh insights into how reporters vet and work with high-profile interview sources...
Continue ReadingWhat you say can or will be held against you, should you not take up the challenge to prepare for an interview. In the digital age, everything you say lives on forever, so, preparing for an interview should not be taken lightly. You should spend enough time getting up to speed and doing the due diligence...
Continue ReadingMedia relations is our bread and butter in the PR industry. There’s nothing better than a well-placed media hit that’s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many brands to tackle multiple markets at once, honing the perfect media pitch can be...
Continue ReadingFor PR pros, social media is more than just memes and foodie videos – it’s a valuable tool for connecting your brand with the media. You can be just 140 characters away from your next media placement if you follow this list of do’s and don’ts....
Continue ReadingBy Valentina Giacaman – RumboCierto Chile...
Continue ReadingFor those of us in the profession of public relations, the rise of fake news and the attacks on legitimate media outlets have been deeply disturbing....
Continue ReadingFor a communications professional working in the U.S., the last few months have been a time of intense introspective about the state of the media. The rhetoric has been thick and charged. Phrases like “alternative facts” and “fake news” are making their own headlines. White House press conferences have taken on an element of the absurd....
Continue ReadingBack in my early PR years, I would call every reporter on my media list. I would occasionally find a few reporters willing to listen to my nervous pitch and if I was lucky, someone would bite and actually write a story. When I look back now, I realize I was most likely interrupting busy journalists...
Continue ReadingIt’s any publicist’s dream to call a reporter who knows our name, which companies we represent and even remembers our die-hard Green Bay Packers fandom. It’s even better when the reporter works at a publication that is extremely valuable for our clients. Although building relationships with reporters is no small feat, it’s certainly possible – and...
Continue ReadingHWB enjoys unprecedented success in getting our clients great coverage in print thanks in part to the redeployment of our staff into those who client face and generate the press releases, tweets, blogs and those who distribute via our dedicated “newsroom”. But it’s never as simple as that. Here, head of the HWB newsroom, Nicole Chamberlin...
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