Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities. The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the wrongs done by the previous C-suite. Check out the new blog from David Fuscus, CEO of Xenophon Strategies, PRGN’s Washington, DC member, for some insights on VW’s PR horror show. Learn what not-to-do when managing a crisis. https://tinyurl.com/yapt8x47
Why Local Knowledge Is Still a PR Agency’s Biggest Advantage
Companies come to Arkansas from all over the country and all over the world. As you may or may not know, Arkansas is home to the world’s largest retailer, Walmart, plus other heavy hitters, such as J.B. Hunt Transport, Tyson Foods and Murphy USA. These companies,...