Hace casi 20 años, Ford reconoció la importancia de involucrar a medios e influencers a nivel hiperlocal para fortalecer el sentimiento de marca y generar confianza. En la consecución de ese objetivo, Moore se convirtió en un socio estratégico clave....
Continue ReadingCategorÃa: Agency Collaboration...
Continue ReadingIncreasingly, consumers want to know how food is produced and community expectations about the social and environmental impacts of food production are changing. Meat & Livestock Australia engaged Currie to engage key opinion leaders, improve transparency and, in doing so, build trust towards the $20 billion Australian red meat industry....
Continue ReadingCPMC Sutter Health’s new Hospital in San Francisco – built from the ground up – was on track to open in early 2019. The site promised to be the most seismically safe hospital in the West, and also provided needed emergency room, obstetrics and surgical services to the city’s downtown area. Sutter Health hired LCI to...
Continue ReadingThe Save the Redwoods League (the League) has protected California redwood forests since 1918. For the organization’s centennial, the League and LCI set ambitious goals: to build brand awareness and broaden the base of public interest in redwoods conservation....
Continue ReadingBased in Silicon Valley, Velodyne Lidar is the technology that allows autonomous vehicles (AV) to ‘see.’ Velodyne Lidar hired LCI to showcase the company’s leadership in the burgeoning market and to reassure the public that autonomous vehicles will reduce roadway fatalities. LCI in turn partnered with PRGN Detroit’s Bianchi Public Relations, which specializes in automotive PR,...
Continue ReadingBy RumboCierto Comunicaciones...
Continue ReadingTo position Match.com as the leader in the online dating industry, while educating consumers about the benefits of online dating....
Continue ReadingBuchanan Public Relations was responsible for handling all U.S. PR for the Global Energy Race, an initiative of Grupo Bimbo, the parent company of Buchanan PR’s client, Bimbo Bakeries USA – the largest bakery in the U.S. This 10K and family-friendly 3K race, held in 37 cities in 22 countries around the world on the same...
Continue ReadingThe Brain Health Registry (BHR) joined with the Global Alzheimer’s Platform (GAP) to address Alzheimer’s and brain disease in America. BHR is an online platform designed to speed the path for developing cures for Alzheimer’s and other brain diseases; GAP addresses the need to increase participation in clinical trials. The organizations turned to LCI to increase...
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