LCI helped launch and position Gap’s new Old Navy chain while promoting the chain’s successful growth for almost a decade. In this case study LCI’s challenge was to position and promote Old Navy’s affordability, value and style while not cannibalizing its sister divisions, Gap and Banana Republic.
Building Brand Awareness for a New Service Line When Torrance Memorial Medical Center acquired local home healthcare and hospice agency Doctors Home Technologies, The Hoyt Organization was brought on board to build brand awareness for the new service line. THO not only created a full scale, yet transitional re-branding/integration process that provided the roadmap to … Read More
Creating Excitement for a New OB/Gyn Building The opening of the new OB/GYN facility at Mission Viejo’s Mission Hospital was an exciting event. THO’s goal was to create a special event that would complement the hospital’s overall marketing plans, which were already in progress, and increase the visibility of the hospital’s new patient care tower … Read More
The Conroy Martinez Group Launches Lennar NextGen Homes in Florida Lennar Southeast Florida Division wanted to premiere the NextGen “Home Within a Home” concept, a first for the home building industry. Lennar Corporation, founded in 1954 and headquartered in Miami, is one of the nation’s leading builders of quality homes for all generations. Lennar reached … Read More
Prime Commercial Developers Launch Portofino Professional Center and Portofino Plaza Prime Commercial Developers, part of the Abbo Group of Companies, saw a need for first-class office space for physicians and other ancillary providers located near the newly built Homestead Hospital. They would build a medical/professional center, Portofino Professional Center, with state-of-the-art office condominiums that would … Read More
Metro Development Group’s Newest Development opens with U.S. Premiere of Crystal Lagoon Tampa-based Metro Development Group challenged The Conroy Martinez Group to launch the first ever Crystal Lagoons amenity in the U.S. at Metro’s newest Tampa area development, Epperson. This man-made crystal-clear lagoon was making a splash at resorts, hotels and master planned communities worldwide, … Read More
JLG Industries Inc. Launches Newest Product in Mexico JLG Industries, Inc., one of the world’s leading designers and manufacturers of construction lifting and access equipment, wanted to generate brand awareness for their large industrial lifts in Latin America. JLG retained The Conroy Martinez Group to strongly publicize the purchase of JLG’s newest lift products by … Read More
Building Brand and Loyalty for Coca-Cola’s Telenovela Club With Hispanics accounting for 18% of the U.S. population, Coca-Cola wanted to tap more deeply and connect organically with this lucrative and growing market.
Launching Aubio Cold Sore Medicine to National and B2B Media Entering a market dominated by a single brand was a daunting task for Aubio Life Sciences. The key competitor had a long-established market presence and name recognition in the marketplace.
Florida Launch of Simply Orange Created Great Lift for Product Sales The Minute Maid Company sought to launch Simply Orange, a not-from-concentrate orange juice, into the Florida market. This was the toughest market for them, the company said, since Tropicana was based in Florida and had a stronghold there for many years. Positioned to be … Read More
By RumboCierto Comunicaciones Bank of Palestine, the largest private bank in Palestine, sought to position itself in Chile -because this country is home to the largest community of descendants of Palestinians living outside their country- to attract businesses from Latin America to the region, and thus contributing to the Palestinian economic development. The requirement for … Read More
The Fearey Group was asked to help then-client Providence-Swedish Health Alliance gain significant attention for the launch of its new Preferred Partnership with world aerospace leader, Boeing, among business and healthcare industry audiences. The Fearey Group and its New York City-based PRGN partner, CooperKatz & Company, combined their significant expertise across the healthcare industry and … Read More
In 2015, PRGN members The Fearey Group was hired by LYFE Kitchen to manage their external relations and public relations program. As LYFE Kitchen began opening restaurants throughout California, The Fearey Group was tasked with creating unique opportunities to get the media, community and social media influencers in the door at locations in all the … Read More
UCSF, with medical facilities spread out all over San Francisco, was opening its first new campus in decades in the revitalized neighborhood known as Mission Bay. Three distinct hospitals – one for children, a cancer center, and a women’s center – would showcase advanced technology and provide a truly state-of-the-art experience for patients and staff. … Read More
To position Match.com as the leader in the online dating industry, while educating consumers about the benefits of online dating.
InClinica is a contract research organization (CRO) that leads companies through clinical trials. It was formed when private equity firm Velocity Fund Partners, which invests in life sciences / healthcare / pharma companies, purchased an existing CRO and rebranded it. InClinica is headquartered in suburban Philadelphia (serviced by Buchanan Public Relations), but has a strong … Read More
As the leaders in pizza delivery, Domino’s introduced the DXP™ single purpose delivery vehicle. The DXP adapts the Chevy Spark to carry an oven along with space for 80 pizzas as well as beverage and other foods. Domino’s sent an RFP to PRGN’s Bianchi PR, a renowned automotive PR agency, who asked Stevens Strategic Communications … Read More