LCI helped launch and position Gap’s new Old Navy chain while promoting the chain’s successful growth for almost a decade. In this case study LCI’s challenge was to position and promote Old Navy’s affordability, value and style while not cannibalizing its sister divisions, Gap and Banana Republic.
By RumboCierto Comunicaciones Bank of Palestine, the largest private bank in Palestine, sought to position itself in Chile -because this country is home to the largest community of descendants of Palestinians living outside their country- to attract businesses from Latin America to the region, and thus contributing to the Palestinian economic development. The requirement for… Continue reading From Palestine to Chile: Looking for Roots
The Fearey Group was asked to help then-client Providence-Swedish Health Alliance gain significant attention for the launch of its new Preferred Partnership with world aerospace leader, Boeing, among business and healthcare industry audiences. The Fearey Group and its New York City-based PRGN partner, CooperKatz & Company, combined their significant expertise across the healthcare industry and… Continue reading Providence-Swedish Health Alliance
In 2015, PRGN members The Fearey Group was hired by LYFE Kitchen to manage their external relations and public relations program. As LYFE Kitchen began opening restaurants throughout California, The Fearey Group was tasked with creating unique opportunities to get the media, community and social media influencers in the door at locations in all the… Continue reading LYFE Kitchen
UCSF, with medical facilities spread out all over San Francisco, was opening its first new campus in decades in the revitalized neighborhood known as Mission Bay. Three distinct hospitals – one for children, a cancer center, and a women’s center – would showcase advanced technology and provide a truly state-of-the-art experience for patients and staff.… Continue reading UCSF Medical Center at Mission Bay
To position Match.com as the leader in the online dating industry, while educating consumers about the benefits of online dating.
InClinica is a contract research organization (CRO) that leads companies through clinical trials. It was formed when private equity firm Velocity Fund Partners, which invests in life sciences / healthcare / pharma companies, purchased an existing CRO and rebranded it. InClinica is headquartered in suburban Philadelphia (serviced by Buchanan Public Relations), but has a strong… Continue reading InClinica
As the leaders in pizza delivery, Domino’s introduced the DXP™ single purpose delivery vehicle. The DXP adapts the Chevy Spark to carry an oven along with space for 80 pizzas as well as beverage and other foods. Domino’s sent an RFP to PRGN’s Bianchi Public Relations, a renowned automotive PR agency in Detroit, who asked… Continue reading Domino’s
