Hace casi 20 años, Ford reconoció la importancia de involucrar a medios e influencers a nivel hiperlocal para fortalecer el sentimiento de marca y generar confianza. En la consecución de ese objetivo, Moore se convirtió en un socio estratégico clave....
Continue ReadingMostarda is a typical Lombard food product, known and appreciated throughout Italy, but culturally linked to the Christmas period....
Continue ReadingLucile Packard Children’s Hospital Stanford (LPCHS) is a leader in pediatric care in Silicon Valley and the San Francisco Bay Area. LPCHS hired LCI to promote the hospital’s renovation in 2017....
Continue ReadingCPMC Sutter Health’s new Hospital in San Francisco – built from the ground up – was on track to open in early 2019. The site promised to be the most seismically safe hospital in the West, and also provided needed emergency room, obstetrics and surgical services to the city’s downtown area. Sutter Health hired LCI to...
Continue ReadingThe Save the Redwoods League (the League) has protected California redwood forests since 1918. For the organization’s centennial, the League and LCI set ambitious goals: to build brand awareness and broaden the base of public interest in redwoods conservation....
Continue ReadingBased in Silicon Valley, Velodyne Lidar is the technology that allows autonomous vehicles (AV) to ‘see.’ Velodyne Lidar hired LCI to showcase the company’s leadership in the burgeoning market and to reassure the public that autonomous vehicles will reduce roadway fatalities. LCI in turn partnered with PRGN Detroit’s Bianchi Public Relations, which specializes in automotive PR,...
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Continue ReadingThe Fearey Group was asked to help then-client Providence-Swedish Health Alliance gain significant attention for the launch of its new Preferred Partnership with world aerospace leader, Boeing, among business and healthcare industry audiences. The Fearey Group and its New York City-based PRGN partner, CooperKatz & Company, combined their significant expertise across the healthcare industry and the...
Continue ReadingIn 2015, PRGN members The Fearey Group was hired by LYFE Kitchen to manage their external relations and public relations program. As LYFE Kitchen began opening restaurants throughout California, The Fearey Group was tasked with creating unique opportunities to get the media, community and social media influencers in the door at locations in all the new...
Continue ReadingUCSF, with medical facilities spread out all over San Francisco, was opening its first new campus in decades in the revitalized neighborhood known as Mission Bay. Three distinct hospitals – one for children, a cancer center, and a women’s center – would showcase advanced technology and provide a truly state-of-the-art experience for patients and staff. Communicating...
Continue ReadingTo position Match.com as the leader in the online dating industry, while educating consumers about the benefits of online dating....
Continue ReadingInClinica is a contract research organization (CRO) that leads companies through clinical trials. It was formed when private equity firm Velocity Fund Partners, which invests in life sciences / healthcare / pharma companies, purchased an existing CRO and rebranded it....
Continue ReadingBuchanan Public Relations was responsible for handling all U.S. PR for the Global Energy Race, an initiative of Grupo Bimbo, the parent company of Buchanan PR’s client, Bimbo Bakeries USA – the largest bakery in the U.S. This 10K and family-friendly 3K race, held in 37 cities in 22 countries around the world on the same...
Continue ReadingAs the leaders in pizza delivery, Domino’s introduced the DXP™ single purpose delivery vehicle. The DXP adapts the Chevy Spark to carry an oven along with space for 80 pizzas as well as beverage and other foods. Domino’s sent an RFP to PRGN’s Bianchi Public Relations, a renowned automotive PR agency in Detroit, who asked Stevens...
Continue ReadingThe Brain Health Registry (BHR) joined with the Global Alzheimer’s Platform (GAP) to address Alzheimer’s and brain disease in America. BHR is an online platform designed to speed the path for developing cures for Alzheimer’s and other brain diseases; GAP addresses the need to increase participation in clinical trials. The organizations turned to LCI to increase...
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