LCI helped launch and position Gap’s new Old Navy chain while promoting the chain’s successful growth for almost a decade. In this case study LCI’s challenge was to position and promote Old Navy’s affordability, value and style while not cannibalizing its sister divisions, Gap and Banana Republic.
As the leaders in pizza delivery, Domino’s introduced the DXP™ single purpose delivery vehicle. The DXP adapts the Chevy Spark to carry an oven along with space for 80 pizzas as well as beverage and other foods. Domino’s sent an RFP to PRGN’s Bianchi Public Relations, a renowned automotive PR agency in Detroit, who asked… Continue reading Domino’s
