The Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends:...
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe....
Continue ReadingOver the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact, advise, contain, create – connections, ideas, plans, and...
Continue ReadingLast year was epic in terms of disruption to most businesses and few industries were as disrupted as the real estate industry. While the disruption was immense, it wasn’t all negative. In fact, real estate is having a banner year in 2021, fueled in part by the way the real estate had to change its marketing...
Continue ReadingCrisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in the headlines or gets managed internally, everyone immediately recognizes what worked… and what didn’t....
Continue ReadingTourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist....
Continue ReadingRecently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant insight to communication pros not just because of the brand name behind the campaigns but because...
Continue ReadingIt’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However, with vaccine rollouts across the United States on a fast track by the...
Continue ReadingOnce upon a time, we only talked about “hybrid” in science class. Today, the word is ubiquitous. In any language, we’re referring that in-between world blending in-person and remote – in the classroom, office and, yes, events. Ready or not, hybrid events are in your future; depending on where you are, maybe sooner than later. Take...
Continue ReadingIt goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as we work to normalize again....
Continue ReadingWhat a year. ...
Continue ReadingAs the Covid-19 pandemic continues to rage on, the world is learning how to cope with it and businesses are looking for new opportunities the crisis presents. In the travel and leisure industry – my closer area of expertise – professionals are already brainstorming now not only about how to survive, but also how to use...
Continue ReadingThe Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries....
Continue ReadingThe Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries....
Continue ReadingWashington, DC PRGN member Xenophon Strategies has released their 2020 Frequent Flyer Survey on flying in the time of COVID-19. The research was conducted by the firm’s research arm, Xenophon Analytics by polling members of the company’s proprietary, opt-in, Frequent Flyer Database, which includes 200k+ passengers who are all verified to be members of at least one...
Continue ReadingThe global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive....
Continue ReadingThere’s little question that businesses around the world have turned their attention to Generation Z, a group that is turning out to be far different than millennials and baby boomers. As such, internal marketing and communications departments as well as outside firms are trying to first understand this audience and then put in place campaigns that...
Continue ReadingManaging reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons:...
Continue ReadingPossibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation....
Continue ReadingCompanies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy....
Continue ReadingThere are a lot of things in the world more important than sports, as we so clearly realize now more than ever in the middle of a global pandemic, but I’ve still got to say: I miss the games, the golf, the French Open. Most of us will dearly miss the Olympics....
Continue ReadingWhile I’m writing this, the vast majority of all commercial passenger aircraft are grounded as global and domestic travel is mostly prohibited. However, once this picture changes, airlines will need to quickly regain the trust of passengers and get back into a professional communications mode. This is when communications agencies can step in. But what are...
Continue ReadingBrands often miss it even when the environment changes so radically and visibly around them. PRGN’s Philadelphia agency Buchanan Public Relations shows a few examples how bad timing or bad wording backfires when brands continue to communicate without caution in times of crisis....
Continue ReadingChange your social media strategy drastically when your environment is doing the same and is going for a crisis – says PRGN’s North Carolina agency, S&A Communications, in its latest blog piece. And offers the three key steps to help make the change in the right direction....
Continue ReadingSocial media platforms are taking advantage that Covid-19 is attracting record number of visitors to them. HMA Public Relations – PRGN’s founding member in Arizona – has taken a look at what innovations and socially responsible messages the platforms are airing at the time of the global public health crisis....
Continue ReadingWorking with the media in times of a widespread crisis is tricky. Brands reaching out to journalists in the front line of the global pandemic must find the right tone and content. Three Box Strategic Communications, PRGN’s Dallas agency, tells how to engage with the media with Covid-19 all around us....
Continue ReadingWith Covid-19 dominating the media, Industrie-Contact, PRGN’s member agency in Germany, is taking a look at how readers – and writers – of news can stay away from fake news and keep mentally sound and focused. Critical skills in times of crisis....
Continue ReadingPRGN’s Detroit agency Bianchi PR shares their top PR advices for automakers for the time of the coronavirus crisis. Their nine tips – from handling customers respectfully to how to change course of scheduled launches and events – offer advice to all B2B companies on rerouting communication in these troubled times....
Continue ReadingExperienced remote worker and executive vice president of PRGN’s Chicago agency, Shannon Quinn offers her personal advice on how to stay effective and balanced when making the big change to work from home for a while now....
Continue ReadingA growing number of office workers around the globe have been forced to work from home due to the COVID-19 outbreak, and this trend is likely to continue for some time....
Continue ReadingRecipients of crisis communications messages all seek similar things, no matter if from business leaders or government officials. PRGN’s Philadelphia agency Buchanan Public Relations offers six key elements in any critical communication around Covid-19, including some example wordings that go with their tips....
Continue ReadingPRGN’s Boston and Atlanta agency The Castle Group collected nine tried and tested advices from its staffers who had been working remotely well before the pandemic forced companies to introduce WFH policies. See their guide to the big adjustment....
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