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PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions

December 8 2021

The Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe.

In the tenth year of PRGN’s awards program, member agencies submitted close to 110 entries on client work, agency promotion and campaigns into 22 categories, ensuring that the global best of the bests were awarded golden, silver and bronze awards.

“At the end of every year, the PRGN Awards is a true celebration of strategic thinking, creative ideas and outstanding work done by our member agencies,” said PRGN President, Alexandra Dinita. “Offering the chance to review more than one hundred different campaigns from across the globe, our annual Awards program is also a top opportunity for knowledge exchange and offers inspiration and ideas for future work the agencies do for their clients.”

Winners represented each of PRGN’s geographic groups. 

The highest number of awards – two gold, two silver and three bronzes – were presented to Asia-Pacific member agency Perspective Strategies (Kuala Lumpur, Malaysia). Representing the EMEA region is Spider (London, UK), with a total of six awards – two each from gold, silver and bronze – while Ghidotti (Little Rock, Arkansas) also brought home six trophies – one silver and five bronzes – for the Americas region.

The highest number of gold awards were collected by three agencies, Media Profile (Toronto, Canada), L. C. Williams & Associates (Chicago, Illinois) and OneMulti (Warsaw, Poland).

Other multiple-award winning agencies included:

Roop & Co. of Cleveland, Ohio, a new PRGN member, received five awards (one gold, one silver and three bronzes). Roop & Co. became a member of the global agency group earlier this year, after having acquired founding agency member Stevens Strategic Communications, Inc. Three other agencies collected four trophies each, namely Landis Communications Inc. (San Francisco, California), Media Profile and L. C. Williams & Associates.

Following 2020, the awards program again included two special categories to measure agency performance in the trying times of the Covid-19 pandemic. The winner of the “Agency Management in Covid-19” category was Media Profile, while the gold trophy for “Client Communications in Covid-19” was taken home by Perspective Strategies.

Every year PRGN – a global network that now includes 53 agencies serving clients in more than 55 locations – recognizes its member agencies that generate the most business value and the highest number of business opportunities for other network members with a special prize called the “PRGN Business Power Awards”. This year both the gold trophy for generating the highest volume of business for their PRGN peers and the silver award for referring the highest number of potential new business within the network were won by Landis Communications Inc.

Gold Awards in the PRGN Best Practice Awards were earned by:

  • Agency Collaboration: Adverum (Vilnius, Lithuania)
  • Agency Communication (self-promotion): Landis Communications. Inc.
  • Agency Management in Covid-19: Media Profile
  • B2B Communications: OneMulti
  • Client Communications in Covid-19: Perspective Strategies
  • Communication to Gen Z: L. C. Williams & Associates
  • Community Relations: Media Profile
  • Consumer Communications – products: L. C. Williams & Associates
  • Consumer Communications – services: OneMulti
  • Content marketing and SEO: OneMulti
  • Crisis Management: Identia PR (Buenos Aires, Argentina)
  • Employer branding and internal communication and Internal Events: Roop & Co.
  • External Events: L. C. Williams & Associates
  • Financial communications, transactions and investor relations: cometis AG (Wiesbaden, Germany)
  • Influencer Outreach: Media Profile
  • Integrated campaigns: Three Box Strategic Communications (Dallas, Texas)
  • Pro Bono Work: Spider
  • Product Launches: Spider
  • Public Affairs & Lobbing: Perspective Strategies
  • Service Launches: Landis Communications, Inc.
  • Social Media Communications: Free Communication (Bucharest, Romania)
  • Sustainability/ESG and Corporate Social Responsibility: Adverum

Silver Awards were received by 

  • Agency Collaboration: REED Public Relations (Nashville, Tennessee)
  • Agency Communication (self-promotion): two cents (Brussels, Belgium)
  • B2B Communications: Adverum
  • Client Communications in Covid-19: two cents
  • Communication to Gen Z: Media Profile
  • Community Relations: Perspective Strategies
  • Consumer Communications – products: Industrie-Contact (Hamburg, Germany)
  • Consumer Communications – services: Race Communications (São Paulo, Brazil)
  • Content marketing and SEO: Ghidotti
  • Crisis Management: Landis Communications, Inc.
  • Employer branding and internal communication and Internal Events: Roop & Co.
  • External Events: REED Public Relations
  • Financial communications, transactions and investor relations: REED Public Relations
  • Influencer Outreach: Perspective Strategies
  • Integrated campaigns: L. C. Williams & Associates
  • Pro Bono Work: REED Public Relations
  • Product Launches: Industrie-Contact
  • Public Affairs & Lobbing: Xenophon Strategies (Washington, D.C.)
  • Service Launches: Spider
  • Social Media Communications: Spider
  • Sustainability/ESG and Corporate Social Responsibility: cometis AG

Bronze Awards were presented to 

  • Agency Communication (self-promotion): Ghidotti
  • B2B Communications: Landis Communications, Inc.
  • Client Communications in Covid-19: Perspective Strategies
  • Communication to Gen Z: Spider
  • Community Relations: CROS (Moscow, Russia)
  • Consumer Communications – products: Perspective Strategies
  • Consumer Communications – services: Ghidotti
  • Content marketing and SEO: Free Communication
  • Crisis Management: Roop & Co.
  • Employer branding and internal communication and Internal Events: Roop & Co.
  • External Events: Ghidotti
  • Financial communications, transactions and investor relations: Roop & Co.
  • Influencer Outreach: Spider
  • Integrated campaigns: Adverum
  • Pro Bono Work: Ghidotti
  • Product Launches: Industrie-Contact
  • Public Affairs & Lobbing: Perspective Strategies
  • Social Media Communications: Race Communications
  • Sustainability/ESG and Corporate Social Responsibility: HWB Communications (Cape Town, South Africa)

PRGN member agencies are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.

Companies or organizations interested in the services of PRGN’s local agency network can visit its agency directory or contact PRGN’s executive director Gábor Jelinek at gabor.jelinek@prgn.com for more information.

Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, David Wills, Media Profile at david.wills@mediaprofile.com

PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions Daily PR Brief - Thu 12/09/21 - ITK Blog
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