LCI helped launch and position Gap’s new Old Navy chain while promoting the chain’s successful growth for almost a decade. In this case study LCI’s challenge was to position and promote Old Navy’s affordability, value and style while not cannibalizing its sister divisions, Gap and Banana Republic.
To position Match.com as the leader in the online dating industry, while educating consumers about the benefits of online dating.
Buchanan Public Relations was responsible for handling all U.S. PR for the Global Energy Race, an initiative of Grupo Bimbo, the parent company of Buchanan PR’s client, Bimbo Bakeries USA – the largest bakery in the U.S. This 10K and family-friendly 3K race, held in 37 cities in 22 countries around the world on the… Continue reading Global Energy Race 2016
As the leaders in pizza delivery, Domino’s introduced the DXP™ single purpose delivery vehicle. The DXP adapts the Chevy Spark to carry an oven along with space for 80 pizzas as well as beverage and other foods. Domino’s sent an RFP to PRGN’s Bianchi Public Relations, a renowned automotive PR agency in Detroit, who asked… Continue reading Domino’s
