Informed Families’ Lock Your Meds Campaign Teenage deaths from prescription drugs surpassed the mortality rates from illegal drugs in the U.S.: a 400% increase in abuse, with one in five teenagers experimenting with prescription drugs. National Family Partnership, funded by King Pharmaceuticals, retained The Conroy Martinez Group to launch this cause related marketing campaign nationally. … Read More
Zika Virus Prevention Campaign: Healthy Start Coalition of Miami Dade In 2016, the South Florida community was shaken with the outbreak of the Zika Virus. At the forefront of the battle then, and today, is the Healthy Start Coalition of Miami Dade (HSCMD). The Conroy Martinez Group sought to develop a multi-pronged campaign to spread … Read More
The Conroy Martinez Group Launches Lennar NextGen Homes in Florida Lennar Southeast Florida Division wanted to premiere the NextGen “Home Within a Home” concept, a first for the home building industry. Lennar Corporation, founded in 1954 and headquartered in Miami, is one of the nation’s leading builders of quality homes for all generations. Lennar reached … Read More
Building Brand and Loyalty for Coca-Cola’s Telenovela Club With Hispanics accounting for 18% of the U.S. population, Coca-Cola wanted to tap more deeply and connect organically with this lucrative and growing market.
Launching Aubio Cold Sore Medicine to National and B2B Media Entering a market dominated by a single brand was a daunting task for Aubio Life Sciences. The key competitor had a long-established market presence and name recognition in the marketplace.
Florida Launch of Simply Orange Created Great Lift for Product Sales The Minute Maid Company sought to launch Simply Orange, a not-from-concentrate orange juice, into the Florida market. This was the toughest market for them, the company said, since Tropicana was based in Florida and had a stronghold there for many years. Positioned to be … Read More