As a result of Elon Musk’s interest in acquiring Twitter, and despite some hesitation about the examination of fake accounts, the name of another social network has been bouncing for months, so that it would represent the ethical alternative to the most used microblogging platform to date....
Continue ReadingOnline activism is a very potent tool for change that gives activists who would otherwise go unnoticed an immediate and potentially global audience to hear their side of a particular story....
Continue ReadingLove them or leave them, the fact is we simply can’t ignore them – the difference that is between employers, the Baby Boomers and their younger employees, the Millennials....
Continue ReadingName: Márk Németh...
Continue ReadingHiring any consultant is a difficult task. How do you find one that will mesh with your company culture and values? What about the budget? How can you measure results? With public relations, it can be even more difficult, given most people struggle with the intangible aspect of our industry. That said, there are ways that...
Continue ReadingNearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities. The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the wrongs...
Continue ReadingThe Peace Summit between President Donald Trump of USA and Chairman Kim Jong Un of the Democratic People’s Republic of Korea held at The Capella Hotel on Sentosa Island concluded on 12 June. The historic meeting was considered a success, as both parties agreed to meet further to work out the details for a permanent peace...
Continue ReadingThink you will ever ride in a flying car? Check out the latest on Flying Cars from David Fuscus of Xenophon Strategies, PRGN’s Washington, DC member. https://tinyurl.com/y9kn7pw3...
Continue ReadingFor the past 25 years, David Fuscus of Xenophon Strategies has worked on hurricances, plane crashes, earthquakes, tornado and other disasters. Hurricane Irma is the scariest one of them all. He has just published A How to Help Guide by a Crisis Communications Pro based on his experiences and learning what works and what doesn’t. Please...
Continue ReadingThe now famous United Airlines debacle of a bloodied passenger being dragged off a plane will resurface in news stories about United for years. Virtually everyone has seen the video of the crisis, from school children to captain of industries and because of it, they are paying a lot more attention to United....
Continue ReadingBy Valentina Giacaman Hazboun, RumboCierto Strategic Communication, Santiago de Chile...
Continue ReadingBy Anne Buchanan, Buchanan Public Relations, Philadelphia...
Continue ReadingBy Edward M. Stevens, Stevens Strategic Communications, Inc., Cleveland...
Continue ReadingBy Sara Pearson, Spider PR Limited, London...
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Continue ReadingThe recent acquisition of Starwood Hotels & Resorts Worldwide by Marriott International may have stunned the hospitality industry but it was not totally unexpected to me....
Continue Reading“It takes a whole life to build a reputation. It takes a moment to destroy it”....
Continue Reading“A costruire una reputazione occorre una vita. A distruggerla basta un attimo”....
Continue ReadingBy now, most people are aware that Volkswagen’s image has taken a severe hit over the past month, when it was revealed that the automaker had installed technology in its cars that could “cheat” emissions tests. VW admitted that worldwide, 11 million cars that run on diesel fuel had this type of technology, and the researchers...
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