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Ten Questions with Márk Németh

Name: Márk Németh Title: Head of Consumer PRGN Agency: Goodwill Communications Years at your agency: 7 Why did you choose to enter PR? I was working as a journalist at a print business daily when the world financial crisis hit. The editorial staff shrank and I found I...

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VW Crisis Communications Failures Never End

Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities.  The first rule of crisis communications is to end the crisis and on something of...

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How AI, Trust and Influence Are Reshaping Global Brands

Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.

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