Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities. The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the wrongs done by the previous C-suite. Check out the new blog from David Fuscus, CEO of Xenophon Strategies, PRGN’s Washington, DC member, for some insights on VW’s PR horror show. Learn what not-to-do when managing a crisis. https://tinyurl.com/yapt8x47
Conversation Visibility: The New Competitive Advantage in an AI-Driven World
For years, companies have invested heavily in making themselves easy to find. They built better websites. Improved their SEO. Produced more content. Increased their advertising budgets. Expanded their social media presence. All worthwhile investments. But something...