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VW Crisis Communications Failures Never End

por David Fuscus | 22 Jun 2018

Crisis Communications, Current Events, Relación con medios, PR Tips & Trends, Public Relations, Gestión de la reputación

Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities.  The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the wrongs done by the previous C-suite.  Check out the new blog from David Fuscus, CEO of Xenophon Strategies, PRGN’s Washington, DC member, for some insights on VW’s PR horror show.  Learn what not-to-do when managing a crisis. https://tinyurl.com/yapt8x47

Autor

David Fuscus

David A. Fuscus is president and CEO of Xenophon Strategies, a highly focused public relations firm serving many of the world’s largest companies and organizations.

Fuscus has enjoyed a career in politics and communications, having previously served as the Chief Spokesman for the U.S. Airline Industry; Deputy Chief-of-Staff to former Pennsylvania Governor Tom Ridge; Director of Communications for the U.S. House of Representative’s Transportation Committee; Press Secretary to former Congressman Bill Clinger (PA) and as a top campaign aide to President George H.W. Bush.

Xenophon was founded in 2000 and has key practices in public affairs, public relations, reputation management, crisis communications and government affairs. The company is headquartered in Washington, D.C.

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