por Nick Leighton | 20 Feb, 2026 | AI in PR, Comunicación corporativa, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Over the past year, public relations professionals have embraced artificial intelligence at high speed. New tools have enabled faster research, quicker content creation, and greater operational efficiency across communications teams. Yet despite these advances, many...
por Nick Leighton | 30 Ene, 2025 | AI in PR, Comunicación corporativa, Digital PR, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Sustainability
In the Middle East, the business landscape is profoundly shaped by a unique blend of long-term vision and rapid technological advancement. As countries like the United Arab Emirates (UAE) and Saudi Arabia celebrate decades of stability under dynastic governance, they...
por Nick Leighton | 15 Ago, 2024 | AI in PR, Digital PR, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Gen AI, or Generative AI, with its sophisticated algorithms capable of producing entirely new, original content, is not just a theoretical concept. It’s a transformative tool that businesses, including my own at NettResults, are actively integrating into daily...
por Nick Leighton | 5 Jun, 2024 | Consumer Communications, Comunicación corporativa, Faces and Markets of PRGN, Relación con medios, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
Business environment in the United Arab Emirates Dubai’s business environment is a vibrant mix of innovation, opportunity, and strategic positioning, ideal for enterprises looking to expand their global footprint. Known for bridging East and West, the city offers...
por Nick Leighton | 7 Mar, 2024 | AI in PR, Comunicación corporativa, PR Tips & Trends, PRGN Presents Podcasts, Public Relations
In the world of public relations and marketing, Artificial Intelligence (AI) is no longer a futuristic concept but a present reality. With AI tools like ChatGPT, the industry has witnessed a paradigm shift in how communication strategies are developed and...
