por Nick Leighton | 27 Nov, 2023 | B2B Communications, Consumer Communications, Comunicación corporativa, Employer Branding, Measurement, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives,...
por Nick Leighton | 30 Oct, 2023 | AI in PR, Digital PR, Measurement, Online PR, PR Tips & Trends, Public Relations
In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient...
por Nick Leighton | 13 Jul, 2023 | Comunicación corporativa, Digital PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
I had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing. Recognizing the unprecedented economic environment and...
por Nick Leighton | 22 May, 2023 | B2B Communications, Consumer Communications, Comunicación corporativa, Crisis Communications, Relación con medios, PR Tips & Trends, Public Relations, Reputation Management
Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and...
por Nick Leighton | 6 Abr, 2023 | Comunicación corporativa, Crisis Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation. Firstly, a business should acknowledge...
