Trouble-shooting, problem solving, fact finding, crisis communications, corporate communications, issue management, “consulting,” community outreach, event planning, digital advertising, media relations, reputation management…describing what we do on a daily basis can...
Public relations isn’t just a “nice-to-have” reserved for big brands with big budgets. In fact, every business starts as a small business. And the smart ones understand how public relations can be the key to growing from a small business to a mid-size company to a...
For multinational companies, the Chinese market can sometimes feel like a moving target. As the founder of a Beijing-based communications firm, I frequently field questions from global brand leaders trying to decode this landscape. With economic shifts and...
Every few years, someone declares PR dead. It happened when social media emerged, when content marketing took off and now that AI is reshaping how people find and interact with brands. The opposite is true. Brands are coming to us, public relations agencies, for more...
Over the past year, public relations professionals have embraced artificial intelligence at high speed. New tools have enabled faster research, quicker content creation, and greater operational efficiency across communications teams. Yet despite these advances, many...
Predictions in general are future-oriented statements which try to anticipate upcoming events or situations but obviously cannot be proved in advance. So a prediction always has a strong element of speculation as built-in weakness. In PR, we mean, of course, also...
In a marketplace defined by disruption and accelerated change, leaders need more than hindsight—they need foresight. This blog builds on insights shared in the recent PRGN Presents podcast, offering a deeper dive into the trends shaping marketing and communications in...
Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public...
PRGN reúne a las principales agencias independientes de relaciones públicas del mundo en una red global sólida y gestionada por sus propios miembros. Con más de 50 firmas cuidadosamente seleccionadas en seis continentes, combinamos un profundo conocimiento local con alcance global para conectar con los mercados, audiencias y conversaciones que realmente importan.
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
New group brings together more than 20 independent agencies across four continents, 11 languages and 93 health specialists LONDON / NEW YORK / BRUSSELS – The Public Relations Global Network (PRGN) announced the launch of its Health Practice Group, bringing together...
Loreley Maldonado named first Regional Vice President for Latin America as PRGN creates distinct North American and Latin American regions in its global structure BRUSSELS / NEW YORK – The Public Relations Global Network (PRGN) announced today a regional restructure...
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...
