In communications work, we spend a lot of time listening. We listen during discovery meetings, strategy sessions, client calls and stakeholder interviews. The Universal Accreditation Board defines our craft as “a strategic communication process that builds mutually...
What the FIFA World Cup teaches every communicator about reputation, trust and the moments that define a place For several extraordinary weeks, Seattle became one of the world’s gathering places. Visitors filled the streets. International media arrived with cameras...
We are living through an age of wealth when it comes to health information. That sounds like a good thing. And in many ways, it is. Patients are more informed, more curious and more empowered than ever before. People Google their symptoms before they see a doctor....
For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough. Today’s business environment demands something...
Companies come to Arkansas from all over the country and all over the world. As you may or may not know, Arkansas is home to the world’s largest retailer, Walmart, plus other heavy hitters, such as J.B. Hunt Transport, Tyson Foods and Murphy USA. These companies,...
Trouble-shooting, problem solving, fact finding, crisis communications, corporate communications, issue management, “consulting,” community outreach, event planning, digital advertising, media relations, reputation management…describing what we do on a daily basis can...
Public relations isn’t just a “nice-to-have” reserved for big brands with big budgets. In fact, every business starts as a small business. And the smart ones understand how public relations can be the key to growing from a small business to a mid-size company to a...
For multinational companies, the Chinese market can sometimes feel like a moving target. As the founder of a Beijing-based communications firm, I frequently field questions from global brand leaders trying to decode this landscape. With economic shifts and...
PRGN reúne a las principales agencias independientes de relaciones públicas del mundo en una red global sólida y gestionada por sus propios miembros. Con más de 50 firmas cuidadosamente seleccionadas en seis continentes, combinamos un profundo conocimiento local con alcance global para conectar con los mercados, audiencias y conversaciones que realmente importan.
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
New group brings together more than 20 independent agencies across four continents, 11 languages and 93 health specialists LONDON / NEW YORK / BRUSSELS – The Public Relations Global Network (PRGN) announced the launch of its Health Practice Group, bringing together...
Loreley Maldonado named first Regional Vice President for Latin America as PRGN creates distinct North American and Latin American regions in its global structure BRUSSELS / NEW YORK – The Public Relations Global Network (PRGN) announced today a regional restructure...
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...
