Corporate Communications

 

Región LATAM - Iberoamérica

PR Firms Today: Much More Than Clips

By Bill Southard - Southard Communications

There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and while clients still want quantity and quality, the expectations clients now have with their...

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Arizona – Home to Hospitality, Tech, Retail, Real Estate and Small Businesses

By Abbie S. Fink - HMA Public Relations

Business environment in Phoenix, Arizona

Offering 300-plus days of sunshine annually, the metropolitan Phoenix area is expected to grow to 6 million people by 2029 and represents nearly 73% of the state’s economy. Phoenix is the 5th largest U.S. city and boasts 40-plus colleges and universities to prepare the state’s workforce. Projected employment growth for the next decade is 15%. With...

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Austria – Align with Local Culture for Success

By Robert Bauer - accelent communications

Business environment in Austria

Living here is easy, but the business environment is quite restrictive. Compared to other countries, Austria has a high level of regulations and barriers for setting up a new business or expanding into new fields. As the capital city and the only true metropolitan area, Vienna holds a dominating position, and there are more truly local...

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Ireland – A Dynamic Economy And A Great Place To Do Business

By Owen Cullen, Managing Director - Cullen Communications

Business environment in Ireland

Ranked by Forbes among the 15 best countries in the world for doing business, Ireland is renowned as a high-performance knowledge economy with outstanding IT, infrastructure and human resource skills. ...

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Reacting to Controversial Topics

By Abbie S. Fink, President - HMA Public Relations

The world continues to face wave after wave of controversial news stories and polarized opinions on a whole variety of issues — from guns, to abortion, to the nature of climate change, the presidential election, war.  The role of public relations is often to manage communication, to guide our executives on what to say and when....

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Alabama – Where Hospitality Meets Hustle

By Louise Oliver, APR - Peritus PR

Alabama business environment

Alabama is well-known for many cultural stereotypes, but those lucky enough to grow roots here know it’s a best kept secret with an affordable quality of life surrounded by deep community engagement, outdoor recreational treasures, an emerging innovation sector and iconic Southern hospitality. Yes, you may be surprised to learn that Alabama is more than meets...

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Lithuania – Efficiency Attracts a Startup Ecosystem

By Ieva Naujalytė, Managing Partner - Adverum

Business environment in Lithuania

Lithuania offers an ideal environment for business growth with minimal bureaucracy and efficient processes. It ranks highly globally for its digital skills availability and economic freedom. Setting up your business here is quick and easy, with the entire process conveniently completed online within days. This streamlined setup process contributes to Lithuania’s rising international rankings....

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Dubai – Where Global Business Meets Limitless Possibilities

By Nick Leighton, Founder and CEO - NettResults Middle East

Business environment in the United Arab Emirates

Dubai’s business environment is a vibrant mix of innovation, opportunity, and strategic positioning, ideal for enterprises looking to expand their global footprint. Known for bridging East and West, the city offers access to emerging markets across the Middle East, Asia, and Africa. Its cosmopolitan nature and business-friendly policies, including free zones and favorable tax conditions, create...

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Sweden: Entrepreneurial Force at the Heart of the Nordic Region

By Martin Lucander, Partner - Aspekta AB

Business environment in Sweden

Sweden is an EU member state and benefits greatly from the free movement of goods, services, people, and capital. Located in the middle of the Nordic region, Sweden has historically also cultivated strong trade relations and close cooperation with its neighbouring Nordic countries. Other main trade and export partners are Germany, the USA, and the UK....

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France – A Blend of Tradition and Innovation

By Stéphane Billiet - WE change

Business Environment in Paris and France

France boasts a diverse business environment characterized by a blend of tradition and innovation. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for investors. The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the...

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Green Claims Directive: Re-establishing Trust in Sustainability Communication

By Martin Lucander, Partner - Aspekta AB

With the passing of the Green Claims Directive, the EU now picks up the gauntlet against corporate greenwashing. By laying down stringent rules for how companies may deploy claims about their sustainability, the intention is to eliminate the practices of greenwashing that for so long have been misleading consumers into making unsustainable choices....

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Philadelphia – City of Brotherly Love

By Anne A. Buchanan, APR, - Buchanan Public Relations

Business Environment in Philadelphia

Philadelphia is the largest city in Pennsylvania, and the sixth largest city in the U.S. – a fact that outsiders often forget, given its situation between super-cities New York and Washington, D.C., Philadelphia is a true East Coast city – cosmopolitan, international, trendsetting. It is a stark contrast from Pittsburgh on the western side of the...

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Arkansas – Southern Roots, Global Impact

By Natalie Ghidotti, APR, - Ghidotti

Business Environment in Arkansas

Agriculture anchors Arkansas’ economy; it’s the No. 1 U.S. rice producer and the No. 3 broiler chicken producer. It is fast becoming a top outdoor recreation hub, particularly for year-round mountain biking....

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Building a Communications Team: The Client Perspective

By Leeza L. Hoyt, APR, - The Hoyt Organization, Inc.

A conversation with James Mowdy, corporate communications director for the Community Housing Opportunities Corporation

Building a team from an internal communications point of view can be challenging. What’s the best way to tackle this process? How do you select a team of consultants that can work together, support each other and leverage the total experience to create the best brand experience? And, how do you know you’re getting the right...

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Denmark – A Business-Friendly Frontrunner in Technology, Green Energy and Life Sciences

By Christina Rytter - Scandinavian Communications

Business Environment in Denmark

Denmark has earned a position as global leader in innovation due to its different business environment and culture. Today Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Copenhagen, the capital city, is considered a global hub for...

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Los Angeles, California – The City of Angels

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Business Environment in Los Angeles, California

Los Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque – often snowcapped – mountains to the right, Los Angeles is what many would view as paradise. ...

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Merger & Acquisition Communication Best Practices for Deal Success

By Brad Kostka - Roopco

M&A Stakeholder Communication Mapping

According to the Harvard Business Review, “70-90% of acquisitions are abysmal failures.” There are many reasons for this. One is a lack of clear, concise and timely communication. This can scuttle a deal or drive it off the rails after the transaction has closed....

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PRGN EMEA Agencies Form Partnership for Enhanced Global Lobbying Services

By PRGN Admin

Brussels/Nairobi – The Public Relations Global Network (PRGN) announced today that two of its members in the EMEA (Europe, Middle East and Africa) region have formed a partnership to address global lobbying challenges and empower organizations in Africa and Europe to navigate regulatory complexities and drive policy impact effectively....

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Helsinki, Finland – Growth Path Ahead

By Taru Tujunen - Ellun Kanat

Business Environment in Finland

Finland has been crowned as the happiest country in the world seven times in a row. It has held this title since 2018 in the World Happiness Report. Many factors that contribute to this success are also very relevant for the business environment....

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Nashville, Tennessee – Making Noise in Music City

By Lauren Reed Williams - REED

Business environment in Nashville

Nashville’s rapid growth and diverse economy make it a prime secondary market for business. With a daily population increase of 86 in 2023 and headquarters like HCA, Nissan, VUMC, Amazon, and TikTok, it showcases a strong mix of sectors. The hospitality industry, worth $9.2 billion, highlights its economic vitality, supporting 70,000 jobs. Nashville’s business-friendly climate, absence...

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The Key to an Outstanding Sustainability Report

By Ariane Hofstetter - cometis AG

What Characteristics Define a Good Sustainability Report?

In this way, the sustainability report is much more than just a document. It serves as a key tool through which companies comprehensively inform their stakeholders about their sustainability policy, objectives, actions taken, and progress achieved....

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Ohio – Business Growth Fueled by Manufacturing & Healthcare

By Brad Kostka - Roopco

Ohio Boasts a Thriving Business Environment

Marked by a diverse economy and a central geographic location in the U.S., Ohio’s business landscape is a prime destination for companies seeking growth and opportunity. Like many other Midwestern U.S. states, Ohio offers strong industry clusters, booming infrastructure and a supportive business environment focused on the value of personal connections. Within the Ohio market in...

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Sustainability Awards Offer Important Guidance for Companies and Stakeholders

By Michael Diegelmann - cometis AG

Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports....

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Italy – Empowering Innovation with Food, Design, Fashion and Tech

By Alessandra Malvermi - Sound Public Relations

Business environment in Italy

Italy’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with...

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PRGN Adds Aspekta AB in Sweden, Expands Capabilities in Europe’s Nordic Region

By PRGN Admin
Andy See Teong Leng

Enhancing its capabilities in Europe’s Nordic Region, the Public Relations Global Network (PRGN) announced today it has added independent Sweden-based Aspekta AB to its global network....

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Malaysia – The Future-Forward and Business Ready Market

By Andy See Teong Leng - Perspective Strategies

Business environment in Malaysia

Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business....

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Embracing AI in Public Relations: A New Frontier

By Nick Leighton - NettResults Middle East

In the world of public relations and marketing, Artificial Intelligence (AI) is no longer a futuristic concept but a present reality. With AI tools like ChatGPT, the industry has witnessed a paradigm shift in how communication strategies are developed and implemented.  Embracing AI involves a journey that will continue to open up new avenues for PR...

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The ESG Revolutionaries: Meet Five Innovators Building a Better Sustainable Future

By Michael Diegelmann - cometis AG

In a world increasingly aware of

The urgent need for environmental preservation and social responsibility, businesses and organizations are stepping up to implement pioneering initiatives that go beyond profit-making. Embracing Environmental, Social, and Governance (ESG) principles, these innovative projects are driving sustainable change and shaping a more conscientious future for industries worldwide. Let us explore some groundbreaking ESG initiatives driving sustainable change....

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Chile – Recognized by Investors Around the World

By Valentina Giacaman - RumboCierto Comunicaciones

Business environment in Chile

Chile is still one of Latin America’s most stable and prosperous nations, with strong regulations of its markets and great economy for the last 30 years. Many foreign companies choose Chile as a platform to invest in the Andes region....

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The Intersection of Public Relations and Public Policy: A Strategic Approach

By Chip Taylor - Novitas Communications

At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. Although the legislative process can be arcane, skillful use of public...

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India – Where Diversity Meets Dynamic Growth

By Sunil Puri - Mileage Communications - India

Public Relations in India’s Diverse Market

India is fast becoming a crucial market for public relations. This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. Cultural, geopolitical, demographic, and social distinctions all play major...

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South Korea – A High-Tech Economy and a Cultural Powerhouse

By Grace Haekyung Son - PR House Co., Ltd.

Business environment in South Korea

Korea is the world’s 13th largest economy. It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more....

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Beijing, China – Immense Opportunities for Business

By Shawn Jiang Xiaofeng - China Advocate

Business environment in China

China, with its vast geographical area and diverse development, offers immense opportunities for businesses. The Chinese market by GDP is as massive as the European Union, with territory twice the size of EU countries combined. From the bustling megacities of Beijing and Shanghai to the rapidly developing towns in the inland, China’s market is both extensive...

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Hong Kong – Asia’s World City

By Joanne Chan - LBS Communications Consulting Ltd

Business environment in Hong Kong

Renowned as Asia’s World City, Hong Kong stands as a vibrant and dynamic market and business environment. As one of the world’s leading international financial centres, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets....

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Media Training for an Evolving News Landscape

By David Wills - Media Profile

Media Interviews Present Opportunities

Working in communications for more than three decades, I have seen firsthand how a strong spokesperson can impact the narrative of a story – whether that’s establishing thought leadership and shifting perceptions about a specific issue, resetting a reporter’s pre-existing negative bias, or simply building brand awareness through great storytelling....

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Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit

By Hanan Kamir - KAMIR

Business environment in Israel

Tel Aviv, Israel, is home of dynamic entrepreneurial spirit. Israel is a democratic state in the Middle East and boasts a vibrant business ecosystem. The country is currently facing a war that might have implications on its business industry, though the Israeli economy was in a very strong position when the war started, a fact that...

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2024 PR Predictions: Technology and Global Trends Pose Tough Questions for Comms Pros

By Gábor Jelinek

Following a mixed year in 2023 marked by business challenges, geopolitical escalation and giant leaps in technology developments, 2024 will bring a spillover of all of these effects as well as fundamental questions on business and communications that companies, brands, and agency owners will have to work together to find new answers for....

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Commercial Brands in a Sustainability-Driven Business World…

By Alexandra Dinita, General Manager - Free Communication

The main role we have, as PR and communication consultants, is to advise and support our clients to build honest, truth-based communications. This is highly important for any communication area and it’s actually vital when we discuss about sustainability.  Because we all need higher moral choices in this strange world we live in today, after so...

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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

By Nick Leighton, Owner & CEO - NettResults Middle East

1. Define Clear Objectives:

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience....

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Will Generative AI Replace Marketers and Content Creators?

By Katie Casciato, Content Director - Roopco

Machine vs. Man: Does AI Efficiency Trump Human Creativity?

Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028—a more than sevenfold jump...

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Amplify Your PR Wins

By Amanda Hill, Principal - Three Box Strategic Communications

Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact....

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Essential Guide to Effective Communication Measurement for CMOs

By Anni Kosunen, account director - Ellun Kanat

effective communications measurement1) The importance of communication measurement for CMOs

For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact....

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PRGN 2023 Best Practice Awards: Record Entries and Awards Gala in San Francisco

By PRGN Admin

Winners of the 2023 PRGN Best Practice Awards by categories:

The Public Relations Global Network (PRGN) announced winners of its 2023 Best Practice Awards at an awards gala ceremony held at the FANG Restaurant in San Francisco and attended by more than 30 member agencies from across the globe....

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Navigating the New Normal: Insights on Post-Covid Events

By Frédéric François - Two cents

The Resurgence of Large-Scale Events

The COVID-19 pandemic has reshaped the way we live, work, and interact with one another. One of the most profoundly affected areas has been events. From large-scale international conferences to intimate business meetings, the events industry faced unprecedented challenges and changes during the pandemic. In this week’s episode of PRGN Presents, I had the opportunity to...

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Embracing ESG in Investor Relations

By Joanne Chan, Managing Director - LBS Communications Consulting Ltd

Identifying corporate values from the three pillars of sustainability

In today’s financial landscape, the importance of Environmental, Social, and Corporate Governance (ESG) is inevitably rising. In particular, Hong Kong has experienced a notable shift towards this trend, propelled by more stringent regulations. Nevertheless, a significant challenge emerges: many listed companies in the city grapple with seamlessly integrating ESG into their investor relations strategies....

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Five Steps to Manage Client-Agency Relationships

By Brianne Murphy Miller - Landis Communications Inc. (LCI)

Know your plan

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. Here are five tips...

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How a Values-Aligned Mission is Good for Business

By Sean Dowdall, President - Landis Communications Inc. (LCI)

What is a values-aligned organization?

Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading with their values. Over the years, the tribal organizations worked to both...

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Steps to Avoid a PR Crisis When You Have a Corporate Crisis

By Toomas Kull, Senior Consultant - Cabinet Privé de Conseils, S.A.

Information is key

It’s that moment when you realize that the situation could soon spin out of control. Something has happened within the organization, and only a few select people are aware of it for now. If, or indeed when, the news gets out, the information will spread fast, and reactions will be swift....

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Leadership Buy-In is Essential for PR and Communications Success

By Gilbert Manirakiza, Founder and CEO - The Newmark Group

Initiating Conversations with Executives

In the world of public relations and communications, having a seat at the table is essential, but who occupies that seat is equally critical. The active involvement of executive leaders and their understanding of the role of communication can significantly impact an organization’s brand reputation and success. By embracing storytelling, empowering executives, and implementing consistent messaging,...

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Unveiling the Power of PR-Legal Partnership

By Dominique Biquard, partner - IDENTIA / PR

Crafting Messages for the Present and Future

Being based in Buenos Aires, our agency’s collaboration with other firms in PRGN has proven invaluable for both national and international client companies. And as a partner at Identia PR, I’ve often witnessed the incredible synergy that arises from the PR-legal partnership, i.e., when PR and legal experts join forces. ...

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Key KPIs to Measure ESG Performance

By Etienne Vioget - Cabinet Privé de Conseils, S.A.

The rise of ESG reporting

Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and report on their ESG performance, enabling external stakeholders to assess their overall sustainability performance and improve their social and...

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Tips to Earn “Best Agency to Work for” Award

By Gabrielle Vermeulen, Project Manager - Two cents

Crafting a resilient employer brand

In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes engagement, and supports a great work-life balance. In this article, we’ll delve into the...

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Transformation: Stepping out of Comfort and Embracing New Paradigms

By Bradly Howland - Alkemi Collective

Unpacking Transformation

As a leader in business and captain of a rapidly evolving agency in South Africa, I’ve found myself reflecting on the essence and nuances of transformation, especially in our current economic landscape. My beliefs and values that drive transformation in our business are based on a rich tapestry of experiences, not just from my South African...

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Five Best Ways to Use Social Media in a Corporate Crisis

By Natalie Ghidotti, CEO - Ghidotti

Respond Quickly

In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of emergency – social media monitoring serves a crucial role in a comprehensive crisis communications plan....

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Event Sustainability — The Triple Bottom Line

By Danielle Dickinson, CMP, Senior Vice President, Events, - The Castle Group

The Evolution of Event Sustainability

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance (ESG) factors influence event planning. The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific...

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PRGN Expands Asia-Pacific Presence with Addition of China Agency, China Advocate

By PRGN Admin

About the Public Relations Global Network

NEW YORK / LONDON / HONG KONG -– The Public Relations Global Network (PRGN) announced today it has added Beijing-based China Advocate to its global network. The addition raises the number of member agencies in the network to 56 and enhances PRGN’s coverage of the all-important Asia-Pacific region....

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Translating C-Suite Vision into Impactful Messaging

By Leeza L. Hoyt, APR, - The Hoyt Organization, Inc.

Understand the Vision

C-suite executives play a pivotal role in shaping an organization’s vision and strategy, and they rely on skilled communicators – such as their PR professionals or the chief communications officer – to translate their vision into impactful messaging to the organization and its stakeholders. This involves a careful balance of positioning the issues correctly, and often...

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Navigating Changing Priorities in Business and Marketing

By Nick Leighton - NettResults Middle East

Talent Acquisition and Retention

I had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing. ...

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Top 5 PR Needs of a Tech Company

By Natalie Ghidotti - Ghidotti

Tech company PREstablishing Connection Through Authenticity

In a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly understanding your audience and how to communicate with them is crucial. By narrowing the...

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Navigate Mid-Year Budget Cuts With These Comms Strategies

By Helena Desmet, Project Manager - Two cents

Review strategy, targets and KPIs 

Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is very challenging for the comms team, especially if there are...

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Protect Your Reputation During Supply Chain Interruptions

By Erin Vogt, APR - Peritus PR

Proactive Communications: Stay Ahead with Preventative Measures

While talking with a friend about her job in supply chain management at a local steel company, she joked, “Before the pandemic, nobody even knew what supply chain management was. Now everyone knows.”...

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President Andy See: a Good to Great Story for Comms and PRGN Ahead

By Gábor Jelinek

As 32nd President of the Public Relations Global Network, Andy See is also the first Asian president of one of the world’s largest networks of independent PR and communications agencies. A native of Malaysia and founder and principal partner of Perspective Strategies in Kuala Lumpur, Andy started his one-year service at PRGN’s Member Meeting and Conference...

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“We Still Need to Fight Misinformation and Disinformation”

By David Wills - Media Profile

The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in the...

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Mastering Communications: Top Five Strategies for Professional Services Firms

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

1. Create Consistent Brand Messaging

Effective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more.  While the primary function is to establish and uphold the reputation, credibility, and visibility of these firms within their respective markets, a well thought out strategic plan...

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What Brands Should Consider Before Joining Social Issues

By Valentina Giacaman - RumboCierto Comunicaciones

Until a few years ago, it was unthinkable for a brand to join and support a cause on purpose, because brands were expected to maintain neutrality and objectivity. It was a big No-No for brands to have an “opinion” on things like humans do, and corporate communications was restricted to announcements and figures on the company’s...

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Lobbying in Brussels

By Natacha Clarac - Athenora Consulting

First, you need to understand the complexity of the decision-making process

Brussels is the lobbying capital of Europe. Corporations – big and small – from various industries and from various countries – in and outside the European Union – try to participate to influence the making of the law. And it works. It is estimated that there are over 25,000 lobbyists working in the European Quarter. ...

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Six Ways Marketing and PR Leaders Can Avoid Burnout

By Nick Leighton - NettResults Middle East

1. Mitigate Crisis Mode

Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and coordinating the accurate and effective execution of press releases or other critical communications. This level...

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Communications in Israel: the Challenge

By Hanan Kamir - KAMIR

Israel is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups operating in a country of 9.5 million people. This, and many...

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Making Sure Your Public Relations Efforts Generate New Business

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Today, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business landscape, a strategic investment in communications efforts can drive results and help companies stand out in...

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Four Ways PR Can Reinforce Content Marketing

By Natalie Ghidotti - Ghidotti

PR Works to Establish Thought Leadership

It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form of media coverage can be the perfect complement to further amplify the reach and...

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Navigating Tumultuous Waters: Careless Companies Sink, Thoughtful Companies Swim

By Michelle Lyng - Novitas Communications

1. Is this issue authentic to our brand?

After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll.  ...

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Playing the Long Game in B2B Marketing

By Natalie Ghidotti - Ghidotti

When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and the purchasing process is not as simple as clicking “Add to Cart” nor should it...

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The Use of Data and Technology in PR

By Kate Alexander - Alexander PR

23 bad habits in the boardroom

Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company....

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Top Three Reasons Why Every Company Needs Good ESG Reporting

By Michael Diegelmann - cometis AG

Capital Markets Thirsty for ESG Data

There’s no time to postpone establishing the necessary structures for proper ESG reporting. Capital markets demand essential non-financial information to make informed investment decisions, your biggest clients are under pressure to report on sustainability data from their suppliers – i.e. your company‘s data! – and the legislative requirements are getting stricter by the minute....

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What to do When a Crisis Hits Your Business

By Nick Leighton - NettResults Middle East

Firstly, a business should acknowledge the crisis publicly.

When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation....

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How Digital PR Strategies Drive New Business

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Social Media 

In today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it also sets the stage to build the new business pipeline. How does that...

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Sustainability and ESG: Enablers Of The Purpose-Driven Narrative

By Andy See Teong Leng - Perspective Strategies

A New Narrative Anchored on Purpose – The WHY

Stakeholder and customer expectations have changed drastically in recent times, putting much pressure on businesses and brands to actively engage and communicate. It is now an expectation from stakeholders that businesses must operate with more accountability to the planet and people, besides making profits. This is not just true of regulators and investors, but also of...

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The Role of Boards In Crisis Leadership

By Dwayne Alexander - Alexander PR

New White Paper Shares Expert Advice from Around the Globe

A crisis is often evaluated by how the CEO or Management handle it leaving out the important role of the board. There are common factors that come together to create bad habits but with improved communication you can avoid a dysfunctional board of directors....

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Reviving Healthcare and Pharma Communications after the Pandemic

By Robert Bauer - accelent communications

Stick to the truth – even if it’s uncomfortable

The Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends:...

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PR4.0 Has Arrived – Are You Ready For It?

By Andy See - Perspective Strategies

We have seen so much change in recent years. The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to digital and social. PR4.0 is more than just about...

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How to Address Client Demands for ROI in Communications & PR

By Charlie Hatch - Roopco

1. Establish KPIs for Your PR Initiatives

When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed aside in favor of concrete results and analysis....

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Why Every Company Will Need Good ESG Reporting

By Michael Diegelmann - cometis AG

It is five minutes to midnight, at least when it comes to sustainability and corporate reporting. We are living in a time where demands from several stakeholder groups – be it NGOs, customers, investors or governments – have never been higher. To give you an example: no one wants to buy a T-shirt that has been...

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Announcing Layoffs: Treat It Like Crisis to Minimize Reputation Loss

By Bob Brady - Xenophon Strategies, Inc.

When the News Are in the News

In recent months, many companies worldwide, especially social media and tech-based companies, have cut their workforces citing inflation, the ever-looming recession and loss in revenue as the chief reasons to blame....

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Top Five 2022 Corporate Crises – And The Lessons Learned

By Nick Leighton - NettResults Middle East

Better.com

Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate crises from 2022 and key takeaways that every leader can use to...

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PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators

By Gábor Jelinek

Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions....

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Why Sustainable Development is Important to Business

By Mark Paterson - Currie

Something any public relations person or business can do today that will make a difference is to embrace sustainable development....

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Observing Integrity – Your Key to Long-Term Success in PR

By Boh-Tiong Yap - Mileage Communications

One of three tenets upon which Mileage Communications was built, and which guides interaction with clients, partners, staff, vendors, the media and other stakeholders, is observing integrity....

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PRGN 2022 Best Practice Awards: Agencies Win Big in Singapore

By PRGN Admin

The Public Relations Global Network (PRGN) announced winners of its 2022 Best Practice Awards at an awards gala ceremony held at the Gardens by the Bay in Singapore and attended by more than 30 member agencies from across the globe....

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Global Stagflation and Economic Recovery, Greenwashing vs. Sustainability, and Doing “Better Things” on the Agenda of PRGN Asia Summit

By Gabor Jelinek

For the first time in three decades of bi-annual member meetings behind closed doors, the Public Relations Global Network is opening parts of its upcoming member agency conference in Singapore to external guests who can follow online the discussion of keynote speakers and PRGN experts on Oct. 12, 2022....

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How to Build Successful Communications Plans for 2023

By Valentina Giacaman - RumboCierto Comunicaciones

Be empathetic:

The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on day-to-day activities as well as when drafting communications plans. ...

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How to Pitch PR to C-Suite Leadership

By Amanda Hill - Three Box Strategic Communications

Demonstrate You Know The Customer

In 2019, I wrote a piece for Forbes called “Don’t Go Dark in a Downturn.” In the article, I shared how to leverage marketing and PR during enduring times, such as a recession. Luckily, the advice still held true for 2020 and beyond....

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Three Signals That Tell Your Company Builds the Right Employer Culture

By Gabrielle Vermeulen - Two cents

Communicate transparently in good and bad times

It is no secret that a positive employer culture and an appealing, transparent work atmosphere are more than ever essential conditions for accepting a job offer. Of course, an employee must be paid a fair wage for the work he or she does, but it is not only the amount of the salary that matters. Employees...

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The Key to Building Winning Brands Today and Tomorrow

By Andy See Teong Leng - Perspective Strategies

1. Why is this important to us?

It is without a doubt that businesses and brands need to reinvent and reimagine for the future marketplace. Today, the purpose agenda dominates discussions in boardrooms. Importantly, the ability to communicate our corporate purpose well is very rewarding as it helps build trust and solidify relationships with investors, customers, employees and other key stakeholders....

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7 Simple Steps to Developing a Crisis Communications Plan

By Brad Kostka - Roopco

1. Identify Your Crisis Management Team

As the global Covid-19 pandemic has so clearly demonstrated over the past few years, every organization—no matter its size or industry—is vulnerable to the ever-looming threat of a crisis. These threats can range from security breaches and product recalls, to natural disasters and workplace violence incidents. As PR professionals, we understand that a company’s response during...

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The People Behind the Brands – Living Happily Ever After

By Alexandra Dinita - Free Communication

The relationship between organizations and professional communicators is a very complex and intimate one. It takes time for both parties to know and understand each other to achieve success. That’s why we should always aim for long-term partnerships, the kind that can be compared to a marriage....

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What is Old is New Again

By David Fuscus - Xenophon Strategies, Inc.

Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for inclusion in organic articles. Think about it. In 2000, most people got most of...

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