Corporate Communications

 

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Global PR Creativity Shines at 2025 PRGN Awards in Nairobi

By PRGN Admin

Top Award Winners

The Public Relations Global Network (PRGN) proudly announces the winners of the 2025 Best Practice Awards, held at The Atrium of the Karen Blixen Coffee Garden in Nairobi, Kenya, on October 23, 2025. The awards gala was attended by delegates of member agencies from six continents, marking an exceptional celebration of PR excellence....

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Crisis as a Catalyst: Rethinking Crisis Response as a Strategic Reset

By Natalie Ghidotti - Ghidotti

Crisis responseIf the Moment Demands Change, Don’t Waste It

In the immediate aftermath of a crisis, the spotlight is bright and the timeline is unforgiving. The decisions made in those early hours shape public perception and set the tone for what comes next....

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Detroit, Michigan: Data Driven, People Powered

By Tina Kozak - Franco

Business environment in Detroit, Michigan

Detroit is a city in dynamic transition — bridging its iconic industrial legacy with a future centered on innovation, sustainability and inclusive growth....

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How Brand Influence is Different in Europe and the U.S.?

By Joaquín Fernández - Marlow Insight

Key Takeaways for Communicators from the PRGN Influence Insights Global Survey

PRGN’s recent global survey on brand influence highlights key differences between Europe and the United States that every communicator should be aware of. While customer loyalty is the most valued metric on both sides of the Atlantic, Europe takes a more strategic and long-term approach, emphasizing reputation, values, and sustainability. In contrast, the U.S. tends to...

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PRGN Latin/Ibero-American Members Form LatamUp, a New Hub of Agencies

By PRGN Admin

The Public Relations Global Network (PRGN) announced the creation of LatamUp, a hub of agencies specializing in communications and public and corporate affairs in Ibero-America, which has come together to meet the needs of companies and brands from various sectors in the region through a single one-stop shop....

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How The Brand Influence Equation Has Changed

By Bill Southard - Southard Communications

What the Most Influential Brands Do Differently

Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. ...

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Trust, Digital Strategies and Customer Loyalty Drive Brand Influence

By PRGN Admin

Survey conducted by Public Relations Global Network finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies

NEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries highlights a fundamental shift in branding strategies, with trust, reputation and digital engagement emerging as the most important drivers of brand influence. The research, which was commissioned by the Public Relations Global Network (PRGN) and conducted by Researchscape International...

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Democracy, AI and the New Frontier of Public Affairs

By Natacha Clarac - Athenora Consulting

2024 was an unprecedented year. Over two billion people across at least 50 countries were called to the polls—making it one of the most significant global democratic events in recent history. But beyond the numbers, something else shaped the political landscape: the quiet but real AI-generated disinformation....

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CEO Superpower: The Communication Advantage

By Andy See - Perspective Strategies

Leadership is communication. Communication is leadership. The power of effective communication is a leader’s true superpower, especially in today’s dynamic, disruptive, and highly connected marketplace....

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Crisis Communications in a Chaotic World

By Aaron Blank - Fearey

Throughout 44 years of Fearey’s history, it’d be an understatement to say we’ve seen our fair share of truly unique crises that require us to step in and swiftly map out the right crisis communications strategy and messaging for our client....

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PRGN Names Marisa Toro EMEA Regional Vice President

By PRGN Admin

Seasoned Public Diplomacy Leader to Drive Network Expansion in Europe, Middle East, and Africa

BRUSSELS and NEW YORK – The Public Relations Global Network (PRGN) has appointed Marisa Toro, co-founder and partner of Marlow Insight, as the new regional vice president for Europe, Middle East, and Africa (EMEA). Toro succeeds Christina Rytter, managing director of Scandinavian Communications, who has served since November 2023....

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Texas: Big Business in the Lone Star State

By Amanda Lewis Hill - Three Box Strategic Communications

Business environment in Texas

Everything’s bigger in Texas, including economic opportunity. In fact, if Texas were a country, our economy would rank eighth in the world – ahead of Russia, Canada and Italy....

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Florida: The Americas’ Business Bridge

By Terrie Ard - The Moore Agency

Business environment in Florida

Florida’s business climate is highly favorable, making it attractive for companies and entrepreneurs. The state boasts a large market and strategic location that serves as a gateway to Latin America, enhancing its global connectivity and supporting infrastructure. Known globally for its theme parks and beaches, Florida’s diverse economy is driven not only by tourism but also...

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How to Build a Global Internal Communications Function

By Brad Kostka - Roopco

You’ve been thrust into the role of corporate communications for a global, publicly traded company with more than 17,000 associates worldwide. Following a strategic review of the business, improved corporate communication was identified as one of the keys to the company’s future growth and success. Historically, many of the company’s functions – including corporate communication –...

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Spain: Strategic Gateway to Europe for Latin America

By Marisa Toro - Marlow Insight

Business environment in Madrid, Spain

Madrid is the capital of Spain and serves as the seat of the national government and its ministries, as well as the regional government of the Community of Madrid — one of Spain’s 17 regions....

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Portland: The Rose City

By Ann Smith - A.wordsmith

Business environment in Portland, Oregon

Portland is a big little city that thrives on innovation, art and culture. We are homebase to a robust tech business community and where Intel’s global research and development operations are based....

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Writing for impact in 2025

By Ann Smith - A.wordsmith

Even in the day and age of soundbites, reels and text messages, smart, long-form content remains a critical business strategy for organizations around the world.  And while AI tools are changing the way people research, brainstorm and draft written pieces, the human touch remains critical for developing thought provoking, informed content that promotes expert thinking. This...

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Taiwan: Efficient Hub for Trade and Investment in East Asia

By Constance Chao - Media Plus

Business environment in Taiwan

Renowned as a key player in the global economy, Taiwan stands as a highly developed and technologically advanced market. With its strategic location in East Asia, robust economy, and innovation-driven industries, Taiwan serves as a gateway for businesses looking to tap into the broader Asia-Pacific region....

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Switzerland: Business-Friendly, Innovative, and Open to the World

By Philippe Eberhard - Cabinet Privé de Conseils, S.A.

Business environment in Switzerland

Switzerland is in fact a country of four capitals: Geneva, home of private banks, fragrances and watches industries, multinationals, and international organisations; Berne, the political capital and seat of the country; Zurich, home to international banks and many Swiss enterprises; Basel, the seat of some the world’s biggest pharma and chemicals companies....

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Business Landscape of the Middle East: Navigating Steady Visions and Rapid Innovations

By Nick Leighton - NettResults Middle East

In the Middle East, the business landscape is profoundly shaped by a unique blend of long-term vision and rapid technological advancement. As countries like the United Arab Emirates (UAE) and Saudi Arabia celebrate decades of stability under dynastic governance, they stand as exemplars of how consistent leadership can drive ambitious national strategies and economic transformations....

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New York: The City That Never Sleeps

By Bill Southard - Southard Communications

Business environment in New York

New York City is truly the city that never sleeps… literally. At any hour of the day or night you will see people walking the streets, eating, drinking and just enjoying the wonders of New York City....

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Türkiye: Young, Dynamic and Digital

By Çınar Ergin - Aristo Communications

Business environment in Türkiye

Türkiye (called Turkey before 2023) has a vibrant and young population full of potential and open to new businesses and investments....

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Africa: Cradle of Humanity and Home to Young and Dynamic Markets

By Gilbert Manirakiza - The Newmark Group

Business environment in Africa

Africa’s business environment presents many opportunities driven by a dynamic blend of economic, social, and political factors. Economically, the continent boasts an abundance of natural resources, from minerals to agricultural land, offering investors a diverse range of sectors to explore. With a rapidly expanding middle class and urban population, there is a growing demand for consumer...

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Portugal: Creating Bonds, Connecting People and Brands

By Isabel Jorge de Carvalho - Global.

Business environment in Portugal

Portugal emerges as a vibrant hub for investment and entrepreneurship, offering a favorable business environment bolstered by strategic geographical location, economic stability, and progressive policies....

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Belgium: Your Entry Point to Europe

By Frédéric Francois - Two cents

Business environment in Belgium

Belgium offers a favorable business environment characterized by its strategic location in the heart of Europe, excellent infrastructure, and highly skilled workforce....

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Washington DC: Shape Opinions & Influence Actions

By David Fuscus - Xenophon Strategies, Inc.

Business environment in Washington, DC

The Washington, DC, metropolitan area encompasses a vibrant and diverse business environment influenced by the U.S. federal government, numerous international organizations and is headquarters to many major corporations....

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2025 PR Predictions: Human Abilities Matter More as AI Surges

By Gábor Jelinek

2025 PR Predictions by members of PRGN:

Looking ahead to 2025, PRGN agency leaders are gearing up for a year that promises significant changes in public relations. Every December PRGN collects predictions from its member agency leaders globally to look ahead into what the new year holds for the PR and communications sectors and the practitioners, agencies and brand representatives working in them....

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Brazil: Communication Can Change the World

By Rogério Artoni - Race Communications

Business environment in Brazil

Brazil offers a challenging and diverse business environment. With its vast territory, rich cultural heritage and abundant natural resources, Brazil attracts attention from around the world....

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The Magic of Unbranded Communication

By Loreley Maldonado - Eje Comunicación

And what is unbranded communication?

In this first Spanish episode of the PRGN Presents podcast, Loreley Maldonado, founder of Eje Comunicación in Mexico, talks with Valentina Giacaman, founder of RumboCierto Comunicaciones in Chile about unbranded communication....

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North Carolina: Top State for Business

By Chuck Norman, APR - S&A Communications

Business environment in Raleigh, North Carolina

North Carolina has a pro-business environment with a 2.5% corporate income tax rate, the lowest in the United States, and a favorable legal and regulatory climate. The state also has low business costs, qualified talent, and a world-renowned education system. In 2022 and 2023, CNBC named North Carolina the top state for business....

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Milan: the Italian capital of Public Relations

By Alessandra Malvermi - Sound Public Relations

The Ultimate Media Hub

Milan, with its innate vitality and role as the nerve center of the Italian economy, has emerged as the preferred home for numerous public relations agencies. This concentration of talent and expertise in the PR field is no coincidence, but rather the result of a unique combination of factors that make Lombardy’s capital a fertile ground...

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Seattle: Fearless and Forward-Thinking

By Aaron Blank - Fearey

Business environment in Seattle, Washington

Seattle is an iconic city with rich culture and community of forward-thinking businesses ranging from globally renowned tech and aerospace companies to cutting-edge startups. Anchored by behemoths like Amazon, Microsoft, Starbucks, and Boeing (the largest employer in the area), Seattle has grown into one of the premier U.S. cities to do business, with other major companies...

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Future-proof Your Sustainability Communication: 4 Key Elements for Your Team and Workflow

By Michael Diegelmann - cometis AG

Why is this topic particularly important for corporate communications?

The European Union is getting serious about sustainability communication and reporting. And while some people and organizations are spending all their energy complaining, others are looking for solutions and relishing the challenge. I was more than happy to share my thoughts on this episode of PRGN Presents about the current challenges and opportunities that the new...

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Toronto, Canada: Diversity is Our Strength

By David Wills - Media Profile

Business environment in Toronto, Ontario, Canada

Toronto is Canada’s largest city and is home to the most corporate head offices in the country. Toronto is a rapidly growing city. The skyline is filled with construction cranes and there are numerous transit expansion projects underway. Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. The...

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Chicago: The Windy City

By Shannon Quinn - L.C. Williams & Associates

Business environment in Chicago

Chicago is the third-most populated metropolitan area in the United States with more than 9.6 million residents in the city and suburbs. It is the centerpiece of commerce in the Midwest. Unlike other major cities, Chicago does not have a single industry specialization because it dominates many diverse industries, including manufacturing, financial, transportation, food, insurance, pharmaceuticals...

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PRGN Best Practice Awards 2024: Record Entries and Awards Gala in Geneva

By PRGN Admin

Winners of the PRGN Best Practice Awards 2024 by categories:

The Public Relations Global Network (PRGN) announced winners of its 2024 Best Practice Awards at an awards gala ceremony held at the Hotel du Parc des Eaux-Vives in Geneva, Switzerland, and attended by 43 member agencies from across the globe....

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Navigating PR in an Election Year – The Political Minefield

By David Fuscus - Xenophon Strategies, Inc.

As the United States gears up for another presidential election, the political landscape is more polarized than ever. This division extends beyond the ballot box, seeping into every aspect of public discourse and presenting unique challenges for businesses and organizations....

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Germany – United in the Heart of Europe

By Jonathan Klimke - Industrie-Contact • PR Agency in Germany

Business environment in Germany

With the highest gross domestic product, Germany is the largest economy in Europe and one of the largest in the world. The economy is diverse, with the automotive industry, mechanical engineering, chemicals and services being the strongest sectors. The country is valued for its high-quality and innovative products and its strong export orientation....

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Detroit: North American Crossroad for The Automotive & Mobility Industry

By Jim Bianchi, APR

Business environment in the Detroit/North American automotive community

Detroit, Michigan, is considered the intellectual center of the North American auto industry, as it is the place where most major decision-makers – and the media who cover them – are based. ...

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People-Centric PR: Why Understanding Your Audience is Critical

By Bill Southard - Southard Communications

When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications and in partnership with Escalate Strategies our vision is to help companies create brands...

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Denver: Fueling Client Success

By Michelle Lyng - Novitas Communications

Business environment in Denver and Colorado

Colorado is truly characterized by early adoption and that ethos filters into business, culture, and politics. Colorado became among the first two states to legalize adult recreational marijuana nearly a decade ago. Since then, the “green rush” has contributed more than $1 billion in tax revenue and added 44,000 cannabis-related jobs. Sustainability consistently is a top...

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The Power of Cause Marketing

By Lauren Reed-Williams - REED

Cause marketing is a topic I’m incredibly passionate about, and it’s easily my favorite aspect of marketing and PR. I entered this industry because I love the psychology behind communications and marketing—figuring out what provokes someone to take action. Over time, I realized that while traditional marketing tactics such as research, planning and execution are foundational,...

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Mexico: Bringing PR and PA Excellence to Diverse Organizations

By Loreley Maldonado - Eje Comunicación

Business environment in Mexico

Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship....

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Argentina: Crafting Strategies for Communications Challenges

By Dominique Biquard - IDENTIA / PR

Business environment in Argentina

Argentina is the third largest economy in Latin America and very busy in technology and startups. Beyond the richness of the land, enhanced by a strong agro-food sector (meat, wheat, soybean rice, etc.), mining, oil & gas, we must highlight the value of educated human talent in the country. The development of services, management and professionals...

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San Francisco: Change. Craft. Communicate.

By Sean Dowdall - Landis Communications Inc. (LCI)

Business environment in San Francisco

The San Francisco Bay Area is the economic engine of Northern California. Although well known for its tech and tourism industries, the nine Bay Area counties are also innovation hubs for the autonomous mobility, food & beverage, life sciences/biotech, medical device and finance sectors. ...

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Bucharest, Romania: Everything You’d Expect from a Metropolis

By Alexandra Dinita - Free Communication

Business environment in Bucharest

By far the country’s economic powerhouse, Bucharest is a city of more than 2 million people and is bustling with life and open to business. Bucharest is home to 9% of Romania’s population but accounts for almost a quarter of the nation’s GDP. A majority of national and international companies have selected Bucharest for their headquarters,...

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PR Firms Today: Much More Than Clips

By Bill Southard - Southard Communications

There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and while clients still want quantity and quality, the expectations clients now have with their...

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Arizona – Home to Hospitality, Tech, Retail, Real Estate and Small Businesses

By Abbie S. Fink - HMA Public Relations

Business environment in Phoenix, Arizona

Offering 300-plus days of sunshine annually, the metropolitan Phoenix area is expected to grow to 6 million people by 2029 and represents nearly 73% of the state’s economy. Phoenix is the 5th largest U.S. city and boasts 40-plus colleges and universities to prepare the state’s workforce. Projected employment growth for the next decade is 15%. With...

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Austria – Align with Local Culture for Success

By Robert Bauer - accelent communications

Business environment in Austria

Living here is easy, but the business environment is quite restrictive. Compared to other countries, Austria has a high level of regulations and barriers for setting up a new business or expanding into new fields. As the capital city and the only true metropolitan area, Vienna holds a dominating position, and there are more truly local...

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Ireland – A Dynamic Economy And A Great Place To Do Business

By Owen Cullen, Managing Director - Cullen Communications

Business environment in Ireland

Ranked by Forbes among the 15 best countries in the world for doing business, Ireland is renowned as a high-performance knowledge economy with outstanding IT, infrastructure and human resource skills. ...

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Reacting to Controversial Topics

By Abbie S. Fink, President - HMA Public Relations

The world continues to face wave after wave of controversial news stories and polarized opinions on a whole variety of issues — from guns, to abortion, to the nature of climate change, the presidential election, war.  The role of public relations is often to manage communication, to guide our executives on what to say and when....

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Alabama – Where Hospitality Meets Hustle

By Louise Oliver, APR - Peritus PR

Alabama business environment

Alabama is well-known for many cultural stereotypes, but those lucky enough to grow roots here know it’s a best kept secret with an affordable quality of life surrounded by deep community engagement, outdoor recreational treasures, an emerging innovation sector and iconic Southern hospitality. Yes, you may be surprised to learn that Alabama is more than meets...

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Lithuania – Efficiency Attracts a Startup Ecosystem

By Ieva Naujalytė, Managing Partner - Adverum

Business environment in Lithuania

Lithuania offers an ideal environment for business growth with minimal bureaucracy and efficient processes. It ranks highly globally for its digital skills availability and economic freedom. Setting up your business here is quick and easy, with the entire process conveniently completed online within days. This streamlined setup process contributes to Lithuania’s rising international rankings....

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Dubai – Where Global Business Meets Limitless Possibilities

By Nick Leighton, Founder and CEO - NettResults Middle East

Business environment in the United Arab Emirates

Dubai’s business environment is a vibrant mix of innovation, opportunity, and strategic positioning, ideal for enterprises looking to expand their global footprint. Known for bridging East and West, the city offers access to emerging markets across the Middle East, Asia, and Africa. Its cosmopolitan nature and business-friendly policies, including free zones and favorable tax conditions, create...

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Sweden: Entrepreneurial Force at the Heart of the Nordic Region

By Martin Lucander, Partner - Aspekta AB

Business environment in Sweden

Sweden is an EU member state and benefits greatly from the free movement of goods, services, people, and capital. Located in the middle of the Nordic region, Sweden has historically also cultivated strong trade relations and close cooperation with its neighbouring Nordic countries. Other main trade and export partners are Germany, the USA, and the UK....

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France – A Blend of Tradition and Innovation

By Stéphane Billiet - WE change

Business Environment in Paris and France

France boasts a diverse business environment characterized by a blend of tradition and innovation. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for investors. The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the...

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Green Claims Directive: Re-establishing Trust in Sustainability Communication

By Martin Lucander, Partner - Aspekta AB

With the passing of the Green Claims Directive, the EU now picks up the gauntlet against corporate greenwashing. By laying down stringent rules for how companies may deploy claims about their sustainability, the intention is to eliminate the practices of greenwashing that for so long have been misleading consumers into making unsustainable choices....

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Philadelphia – City of Brotherly Love

By Anne A. Buchanan, APR, - Buchanan Public Relations

Business Environment in Philadelphia

Philadelphia is the largest city in Pennsylvania, and the sixth largest city in the U.S. – a fact that outsiders often forget, given its situation between super-cities New York and Washington, D.C., Philadelphia is a true East Coast city – cosmopolitan, international, trendsetting. It is a stark contrast from Pittsburgh on the western side of the...

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Arkansas – Southern Roots, Global Impact

By Natalie Ghidotti, APR, - Ghidotti

Business Environment in Arkansas

Agriculture anchors Arkansas’ economy; it’s the No. 1 U.S. rice producer and the No. 3 broiler chicken producer. It is fast becoming a top outdoor recreation hub, particularly for year-round mountain biking....

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Building a Communications Team: The Client Perspective

By Leeza L. Hoyt, APR, - The Hoyt Organization, Inc.

A conversation with James Mowdy, corporate communications director for the Community Housing Opportunities Corporation

Building a team from an internal communications point of view can be challenging. What’s the best way to tackle this process? How do you select a team of consultants that can work together, support each other and leverage the total experience to create the best brand experience? And, how do you know you’re getting the right...

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Denmark – A Business-Friendly Frontrunner in Technology, Green Energy and Life Sciences

By Christina Rytter - Scandinavian Communications

Business Environment in Denmark

Denmark has earned a position as global leader in innovation due to its different business environment and culture. Today Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Copenhagen, the capital city, is considered a global hub for...

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Los Angeles, California – The City of Angels

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Business Environment in Los Angeles, California

Los Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque – often snowcapped – mountains to the right, Los Angeles is what many would view as paradise. ...

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Merger & Acquisition Communication Best Practices for Deal Success

By Brad Kostka - Roopco

M&A Stakeholder Communication Mapping

According to the Harvard Business Review, “70-90% of acquisitions are abysmal failures.” There are many reasons for this. One is a lack of clear, concise and timely communication. This can scuttle a deal or drive it off the rails after the transaction has closed....

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PRGN EMEA Agencies Form Partnership for Enhanced Global Lobbying Services

By PRGN Admin

Brussels/Nairobi – The Public Relations Global Network (PRGN) announced today that two of its members in the EMEA (Europe, Middle East and Africa) region have formed a partnership to address global lobbying challenges and empower organizations in Africa and Europe to navigate regulatory complexities and drive policy impact effectively....

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Nashville, Tennessee – Making Noise in Music City

By Lauren Reed Williams - REED

Business environment in Nashville

Nashville’s rapid growth and diverse economy make it a prime secondary market for business. With a daily population increase of 86 in 2023 and headquarters like HCA, Nissan, VUMC, Amazon, and TikTok, it showcases a strong mix of sectors. The hospitality industry, worth $9.2 billion, highlights its economic vitality, supporting 70,000 jobs. Nashville’s business-friendly climate, absence...

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The Key to an Outstanding Sustainability Report

By Ariane Hofstetter - cometis AG

What Characteristics Define a Good Sustainability Report?

In this way, the sustainability report is much more than just a document. It serves as a key tool through which companies comprehensively inform their stakeholders about their sustainability policy, objectives, actions taken, and progress achieved....

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Ohio – Business Growth Fueled by Manufacturing & Healthcare

By Brad Kostka - Roopco

Ohio Boasts a Thriving Business Environment

Marked by a diverse economy and a central geographic location in the U.S., Ohio’s business landscape is a prime destination for companies seeking growth and opportunity. Like many other Midwestern U.S. states, Ohio offers strong industry clusters, booming infrastructure and a supportive business environment focused on the value of personal connections. Within the Ohio market in...

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Sustainability Awards Offer Important Guidance for Companies and Stakeholders

By Michael Diegelmann - cometis AG

Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports....

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Italy – Empowering Innovation with Food, Design, Fashion and Tech

By Alessandra Malvermi - Sound Public Relations

Business environment in Italy

Italy’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with...

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PRGN Adds Aspekta AB in Sweden, Expands Capabilities in Europe’s Nordic Region

By PRGN Admin
Andy See Teong Leng

Enhancing its capabilities in Europe’s Nordic Region, the Public Relations Global Network (PRGN) announced today it has added independent Sweden-based Aspekta AB to its global network....

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Malaysia – The Future-Forward and Business Ready Market

By Andy See Teong Leng - Perspective Strategies

Business environment in Malaysia

Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business....

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Embracing AI in Public Relations: A New Frontier

By Nick Leighton - NettResults Middle East

In the world of public relations and marketing, Artificial Intelligence (AI) is no longer a futuristic concept but a present reality. With AI tools like ChatGPT, the industry has witnessed a paradigm shift in how communication strategies are developed and implemented.  Embracing AI involves a journey that will continue to open up new avenues for PR...

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The ESG Revolutionaries: Meet Five Innovators Building a Better Sustainable Future

By Michael Diegelmann - cometis AG

In a world increasingly aware of

The urgent need for environmental preservation and social responsibility, businesses and organizations are stepping up to implement pioneering initiatives that go beyond profit-making. Embracing Environmental, Social, and Governance (ESG) principles, these innovative projects are driving sustainable change and shaping a more conscientious future for industries worldwide. Let us explore some groundbreaking ESG initiatives driving sustainable change....

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Chile – Recognized by Investors Around the World

By Valentina Giacaman - RumboCierto Comunicaciones

Business environment in Chile

Chile is still one of Latin America’s most stable and prosperous nations, with strong regulations of its markets and great economy for the last 30 years. Many foreign companies choose Chile as a platform to invest in the Andes region....

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The Intersection of Public Relations and Public Policy: A Strategic Approach

By Chip Taylor - Novitas Communications

At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. Although the legislative process can be arcane, skillful use of public...

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India – Where Diversity Meets Dynamic Growth

By Sunil Puri - Mileage Communications - India

Public Relations in India’s Diverse Market

India is fast becoming a crucial market for public relations. This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. Cultural, geopolitical, demographic, and social distinctions all play major...

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South Korea – A High-Tech Economy and a Cultural Powerhouse

By Grace Haekyung Son - PR House Co., Ltd.

Business environment in South Korea

Korea is the world’s 13th largest economy. It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more....

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Beijing, China – Immense Opportunities for Business

By Shawn Jiang Xiaofeng - China Advocate

Business environment in China

China, with its vast geographical area and diverse development, offers immense opportunities for businesses. The Chinese market by GDP is as massive as the European Union, with territory twice the size of EU countries combined. From the bustling megacities of Beijing and Shanghai to the rapidly developing towns in the inland, China’s market is both extensive...

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Hong Kong – Asia’s World City

By Joanne Chan - LBS Communications Consulting Ltd

Business environment in Hong Kong

Renowned as Asia’s World City, Hong Kong stands as a vibrant and dynamic market and business environment. As one of the world’s leading international financial centres, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets....

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Media Training for an Evolving News Landscape

By David Wills - Media Profile

Media Interviews Present Opportunities

Working in communications for more than three decades, I have seen firsthand how a strong spokesperson can impact the narrative of a story – whether that’s establishing thought leadership and shifting perceptions about a specific issue, resetting a reporter’s pre-existing negative bias, or simply building brand awareness through great storytelling....

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Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit

By Hanan Kamir - KAMIR

Business environment in Israel

Tel Aviv, Israel, is home of dynamic entrepreneurial spirit. Israel is a democratic state in the Middle East and boasts a vibrant business ecosystem. The country is currently facing a war that might have implications on its business industry, though the Israeli economy was in a very strong position when the war started, a fact that...

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2024 PR Predictions: Technology and Global Trends Pose Tough Questions for Comms Pros

By Gábor Jelinek

Following a mixed year in 2023 marked by business challenges, geopolitical escalation and giant leaps in technology developments, 2024 will bring a spillover of all of these effects as well as fundamental questions on business and communications that companies, brands, and agency owners will have to work together to find new answers for....

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Commercial Brands in a Sustainability-Driven Business World…

By Alexandra Dinita, General Manager - Free Communication

The main role we have, as PR and communication consultants, is to advise and support our clients to build honest, truth-based communications. This is highly important for any communication area and it’s actually vital when we discuss about sustainability.  Because we all need higher moral choices in this strange world we live in today, after so...

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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

By Nick Leighton, Owner & CEO - NettResults Middle East

1. Define Clear Objectives:

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience....

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Will Generative AI Replace Marketers and Content Creators?

By Katie Casciato, Content Director - Roopco

Machine vs. Man: Does AI Efficiency Trump Human Creativity?

Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028—a more than sevenfold jump...

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Amplify Your PR Wins

By Amanda Hill, Principal - Three Box Strategic Communications

Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact....

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PRGN 2023 Best Practice Awards: Record Entries and Awards Gala in San Francisco

By PRGN Admin

Winners of the 2023 PRGN Best Practice Awards by categories:

The Public Relations Global Network (PRGN) announced winners of its 2023 Best Practice Awards at an awards gala ceremony held at the FANG Restaurant in San Francisco and attended by more than 30 member agencies from across the globe....

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Navigating the New Normal: Insights on Post-Covid Events

By Frédéric François - Two cents

The Resurgence of Large-Scale Events

The COVID-19 pandemic has reshaped the way we live, work, and interact with one another. One of the most profoundly affected areas has been events. From large-scale international conferences to intimate business meetings, the events industry faced unprecedented challenges and changes during the pandemic. In this week’s episode of PRGN Presents, I had the opportunity to...

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Embracing ESG in Investor Relations

By Joanne Chan, Managing Director - LBS Communications Consulting Ltd

Identifying corporate values from the three pillars of sustainability

In today’s financial landscape, the importance of Environmental, Social, and Corporate Governance (ESG) is inevitably rising. In particular, Hong Kong has experienced a notable shift towards this trend, propelled by more stringent regulations. Nevertheless, a significant challenge emerges: many listed companies in the city grapple with seamlessly integrating ESG into their investor relations strategies....

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Five Steps to Manage Client-Agency Relationships

By Brianne Murphy Miller - Landis Communications Inc. (LCI)

Know your plan

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. Here are five tips...

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How a Values-Aligned Mission is Good for Business

By Sean Dowdall, President - Landis Communications Inc. (LCI)

What is a values-aligned organization?

Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading with their values. Over the years, the tribal organizations worked to both...

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Steps to Avoid a PR Crisis When You Have a Corporate Crisis

By Toomas Kull, Senior Consultant - Cabinet Privé de Conseils, S.A.

Information is key

It’s that moment when you realize that the situation could soon spin out of control. Something has happened within the organization, and only a few select people are aware of it for now. If, or indeed when, the news gets out, the information will spread fast, and reactions will be swift....

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Leadership Buy-In is Essential for PR and Communications Success

By Gilbert Manirakiza, Founder and CEO - The Newmark Group

Initiating Conversations with Executives

In the world of public relations and communications, having a seat at the table is essential, but who occupies that seat is equally critical. The active involvement of executive leaders and their understanding of the role of communication can significantly impact an organization’s brand reputation and success. By embracing storytelling, empowering executives, and implementing consistent messaging,...

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Unveiling the Power of PR-Legal Partnership

By Dominique Biquard, partner - IDENTIA / PR

Crafting Messages for the Present and Future

Being based in Buenos Aires, our agency’s collaboration with other firms in PRGN has proven invaluable for both national and international client companies. And as a partner at Identia PR, I’ve often witnessed the incredible synergy that arises from the PR-legal partnership, i.e., when PR and legal experts join forces. ...

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Key KPIs to Measure ESG Performance

By Etienne Vioget - Cabinet Privé de Conseils, S.A.

The rise of ESG reporting

Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and report on their ESG performance, enabling external stakeholders to assess their overall sustainability performance and improve their social and...

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Tips to Earn “Best Agency to Work for” Award

By Gabrielle Vermeulen, Project Manager - Two cents

Crafting a resilient employer brand

In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes engagement, and supports a great work-life balance. In this article, we’ll delve into the...

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Five Best Ways to Use Social Media in a Corporate Crisis

By Natalie Ghidotti, CEO - Ghidotti

Respond Quickly

In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of emergency – social media monitoring serves a crucial role in a comprehensive crisis communications plan....

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PRGN Expands Asia-Pacific Presence with Addition of China Agency, China Advocate

By PRGN Admin

About the Public Relations Global Network

NEW YORK / LONDON / HONG KONG -– The Public Relations Global Network (PRGN) announced today it has added Beijing-based China Advocate to its global network. The addition raises the number of member agencies in the network to 56 and enhances PRGN’s coverage of the all-important Asia-Pacific region....

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Translating C-Suite Vision into Impactful Messaging

By Leeza L. Hoyt, APR, - The Hoyt Organization, Inc.

Understand the Vision

C-suite executives play a pivotal role in shaping an organization’s vision and strategy, and they rely on skilled communicators – such as their PR professionals or the chief communications officer – to translate their vision into impactful messaging to the organization and its stakeholders. This involves a careful balance of positioning the issues correctly, and often...

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