Having graduated from the University of Vienna with a degree in communications and musicology, Robert Bauer has been in PR since 1995. Steps in his career include positions in marketing and at some of Austria’s publishing houses. In 2002, he joined Menedetter PR, then one of Austria’s most renowned PR agencies. In 2011 he co-founded accelent communications (formerly asoluto public relations) with two business partners. accelent communications now ranks among the top 10 PR agencies in Austria. Robert served as PRGN President in 2020-2021.
Living here is easy, but the business environment is quite restrictive. Compared to other countries, Austria has a high level of regulations and barriers for setting up a new business or expanding into new fields. As the capital city and the only true metropolitan area, Vienna holds a dominating position, and there are more truly local...
Continue ReadingThe Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends:...
Continue ReadingMore and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow. It is not just a matter of “good consciousness”, but rather a step that is quite logical and well based in human everyday experience: Sooner or later you will need another one’s support and help, so...
Continue ReadingLet’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are a few caveats to observe so that...
Continue ReadingWhile I’m writing this, the vast majority of all commercial passenger aircraft are grounded as global and domestic travel is mostly prohibited. However, once this picture changes, airlines will need to quickly regain the trust of passengers and get back into a professional communications mode. This is when communications agencies can step in. But what are...
Continue ReadingAgency life is an evolutionary process and brings times of stability as well as disruptive changes —some of them forced upon the agency from the outside, some of them deliberately initiated to bring the organization to a new level....
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