Shawn Jiang Xiaofeng is a seasoned expert with a focus on business growth, strategic marketing and communications, issues and crisis management across Asia. Previously, he was a co-founder and CMO of Somur Gene, a Chinese leading consumer genetic testing company, and a founding member of an award-wining boutique agency, and a Director at Weber Shandwick, supervising public affairs and strategic communications practice. He was also with Ogilvy on the technology practice leading accounts such as Microsoft, Hitachi and PTC. He has provided counseling to companies including Apple, Microsoft, DuPont, Bayer, McDonald’s, ABB, DIT of British government, CCPIT Shenzhen, APP, Oriental Dream Works, Stratasys, Borouge, Clariant, Eastman and etc., Before that he was North Asia Area PR manager in the Maersk Group for four years. During his tenure, the Group’s reputation score among stakeholders such as media and government was successfully improved. He provided consultancy to Beijing Government on fostering creative clusters. He graduated from Wuhan University and he is a guest lecturer in Peking University and often invited by media for comments. He received his EMBA degree from the top-ranked China-Europe International Business School, which has the largest, most influential alumni EMBA network in China. Xiaofeng is well connected with China’s entrepreneur community, particularly with TMT big-names, including Huawei, JD, Alibaba and Meituan.
China, with its vast geographical area and diverse development, offers immense opportunities for businesses. The Chinese market by GDP is as massive as the European Union, with territory twice the size of EU countries combined. From the bustling megacities of Beijing and Shanghai to the rapidly developing towns in the inland, China’s market is both extensive...
Continue Reading"*" indicates required fields
