David A. Fuscus is president and CEO of Xenophon Strategies, a highly focused public relations firm serving many of the world’s largest companies and organizations. Fuscus has enjoyed a career in politics and communications, having previously served as the Chief Spokesman for the U.S. Airline Industry; Deputy Chief-of-Staff to former Pennsylvania Governor Tom Ridge; Director of Communications for the U.S. House of Representative’s Transportation Committee; Press Secretary to former Congressman Bill Clinger (PA) and as a top campaign aide to President George H.W. Bush. Xenophon was founded in 2000 and has key practices in public affairs, public relations, reputation management, crisis communications and government affairs. The company is headquartered in Washington, D.C.
Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for inclusion in organic articles. Think about it. In 2000, most people got most… Continue reading What is Old is New Again
Frequent Flyer Survey Shows Pent-Up Demand Washington, DC PRGN member Xenophon Strategies has released their 2020 Frequent Flyer Survey on flying in the time of COVID-19. The research was conducted by the firm’s research arm, Xenophon Analytics by polling members of the company’s proprietary, opt-in, Frequent Flyer Database, which includes 200k+ passengers who are all verified… Continue reading Frequent Flyer Survey 2020 – Flying in the Time of COVID
Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities. The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the… Continue reading VW Crisis Communications Failures Never End
Think you will ever ride in a flying car? Check out the latest on Flying Cars from David Fuscus of Xenophon Strategies, PRGN’s Washington, DC member. https://tinyurl.com/y9kn7pw3
For the past 25 years, David Fuscus of Xenophon Strategies has worked on hurricances, plane crashes, earthquakes, tornado and other disasters. Hurricane Irma is the scariest one of them all. He has just published A How to Help Guide by a Crisis Communications Pro based on his experiences and learning what works and what doesn’t.… Continue reading Hurricanes Irma & Harvey: A How to Help Guide by a Crisis Pro
There is a great deal of confusion about the difference between Vision and Mission Statements and they often become intertwined. As a result, they can be uninspiring, confusing or overly long making them difficult to remember, much less articulate. Philosophically Vision and Mission Statements should be separate but related, just like strategy and tactics —… Continue reading Vision & Mission Statements: The Basics
The now famous United Airlines debacle of a bloodied passenger being dragged off a plane will resurface in news stories about United for years. Virtually everyone has seen the video of the crisis, from school children to captain of industries and because of it, they are paying a lot more attention to United. What could United… Continue reading Bloody Incident Will Haunt United Airlines
