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Something any public relations person or business can do today that will make a difference is to embrace sustainable development....
Continue ReadingOne of three tenets upon which Mileage Communications was built, and which guides interaction with clients, partners, staff, vendors, the media and other stakeholders, is observing integrity....
Continue ReadingIn 2019, I wrote a piece for Forbes called “Don’t Go Dark in a Downturn.” In the article, I shared how to leverage marketing and PR during enduring times, such as a recession. Luckily, the advice still held true for 2020 and beyond....
Continue ReadingIt is without a doubt that businesses and brands need to reinvent and reimagine for the future marketplace. Today, the purpose agenda dominates discussions in boardrooms. Importantly, the ability to communicate our corporate purpose well is very rewarding as it helps build trust and solidify relationships with investors, customers, employees and other key stakeholders....
Continue ReadingThe relationship between organizations and professional communicators is a very complex and intimate one. It takes time for both parties to know and understand each other to achieve success. That’s why we should always aim for long-term partnerships, the kind that can be compared to a marriage....
Continue ReadingOver the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for inclusion in organic articles. Think about it. In 2000, most people got most of...
Continue ReadingAt the 30-year anniversary meeting and conference of the Public Relations Global Network (PRGN) in May 2022, member agencies elected David Fuscus to serve as the 32nd President of the global network of independent communications and PR agencies....
Continue ReadingThe strongest PR tip I have to offer is neither glamorous nor original – but it has stood the test of time. Become a regular consumer of news....
Continue ReadingBeing a good corporate citizen should be a part of every organization’s overall strategy. It starts at the top and isn’t something that should be approached in a haphazard way....
Continue ReadingSome of the most famous case studies prove how public relations changes behavior. Companies with poor reputations are respected again. Warring factions make peace and live in harmony. Recalled product lines return to the shelf. PR can really does have the power to change the world....
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