As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer public relations. The benefits are clear and include boosting top-of-mind consumer awareness, building credibility, … Read More
What Makes an Attorney a Good Source for the Media?
Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while highlighting their expertise. However, depending on the size of the law firm, … Read More
Why Your Business Needs a Blog
Today’s media landscape is becoming increasingly dominated and disrupted by digital. It’s everywhere you turn. On the way to work, while eating breakfast and even when we’re with friends, we are constantly absorbing digital media and the endless amount of information technology provides. Blogging is a highly-effective content marketing tool; it is no longer a … Read More
Public Relations Global Network (PRGN) Media Survey Reveals Growing Pressure on Reporters to Perform on Social Media
Survey also offers fresh insights into how reporters vet and work with high-profile interview sources LOS ANGELES, CALIF. – Nov. 28. 2017 – Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies, announced today the results of a worldwide media survey that finds increasing pressure on reporters to … Read More
10 Tips to Construct a Media-Pitching Email that Works
Media relations is our bread and butter in the PR industry. There’s nothing better than a well-placed media hit that’s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many brands to tackle multiple markets at once, honing the perfect media pitch can … Read More
Crisis Communication & Hurricanes
At Xenophon Strategies, we’ve handled crisis communication on 13 major hurricanes for a variety of clients. Check out the new blog post on communications lessons hurricanes have to teach from David Fuscus. From planning to execution, getting ready for a natural disaster can be difficult for any organization, these principles will make it easier. http://tinyurl.com/y93tm3lo … Read More
Top Three Venues for a Press Conference in Washington, D.C.
Every day in Washington, there are dozens–or maybe hundreds–of press conferences. The grand staircase at the Capitol building is a popular spot, as is the iconic entrance to the Supreme Court after a key ruling. The White House Rose Garden is, perhaps, the most prestigious of them all. Below are three of Xenophon’s favorites: 1. … Read More
Doing PR in Austria – some hints to maximise success in a special Central European market
Austria is among the world’s most stable and prospering economies, but its media landscape is comparatively small. If you can’t convince a handful of relevant journalists to tell your story to their audiences, you’re lost because you don’t have many alternative ways to go. So when you are trying to use traditional media channels for … Read More
Mastering PR in the LA Market: Five Tips to Becoming an Insider
Known as the City of Angels, Los Angeles boasts both the second largest media market and the third busiest airport in the United States – and there is a lot more to La La Land. We also have a diverse, multi-ethnic population that makes us a cultural hub – with people from more than 180 … Read More
Smart Estimates: High relevance for investor relations managers
Weighted averages of analyst estimates are highly relevant for investor relations managers and even more relevant for investors. This shows a recent survey of cometis AG among around 500 investor relations managers, most of which are from the German-speaking countries Germany, Switzerland and Austria. The survey took place from end of March until end of … Read More
Why Reporters Didn’t Attend Your Press Event
You didn’t get the media attendance you expected at your last press conference. And you’re taking heat from your boss for the weak turn-out. She wants to know why reporters didn’t attend your press event. What went wrong? There are a number of reasons that reporters cite for not showing up to press events. Often, they politely … Read More
Study: Use of Non-deal Roadshows & Sell-Side Conferences
Use Of Non-deal Roadshows & Sell-Side Conferences among Senior Investor Relations Officers in German-Speaking Countries Wiesbaden, April 25, 2017 – Together with Rivel Research and the IR Club, cometis AG analyzed the use of non-deal roadshows (NDRs) and sell-side conferences. We asked IROs in key German-speaking countries: How often are you on the road? What … Read More
Media Relations 101
Back in my early PR years, I would call every reporter on my media list. I would occasionally find a few reporters willing to listen to my nervous pitch and if I was lucky, someone would bite and actually write a story. When I look back now, I realize I was most likely interrupting busy … Read More
Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!
One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion thereby ending their delusions at becoming gods. In actual fact, it was humans alone, the communications industry to be more precise, … Read More
American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence
CEOs can best prepare for interviews by knowing how journalists prepare themselves while making sure their online personas are up-to-date While European journalists will permit CEOs to review quotes prior to publication, most U.S. media say no way! Preparing to be interviewed by a North American journalist in the United States or Canada? … Read More
American CEOs Preparing to be Interviewed By European Journalists Should Expect Different Practices, Reports New Study by PRGN
Good Chance a European Journalist Will Permit CEO to Review Quotes Prior to Publication. Don’t be Rude to a Spanish Journalist Preparing to be interviewed by a German or Italian journalist? Make sure there’s nothing in your personal life that you wouldn’t want included in a news story. That’s among the findings of … Read More
