Tag: Media Relations

 

What is Old is New Again

By David Fuscus - Xenophon Strategies, Inc.

Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for inclusion in organic articles. Think about it. In 2000, most people got most… Continue reading What is Old is New Again

An Overlooked and Undervalued PR Tip

By Anne Buchanan - Buchanan Public Relations

The strongest PR tip I have to offer is neither glamorous nor original – but it has stood the test of time. Become a regular consumer of news. Make it a practice to read at least one daily newspaper every day. Regularly listen to news on the radio. I am an ardent fan of NPR. Watch… Continue reading An Overlooked and Undervalued PR Tip

Five Tips for Giving Media Interviews

By Jasleen Singh and Chiara Parma - Sound Public Relations

Even managers most prepared to speak in public and to meet the most varied stakeholders are often reluctant to speak with the media and do not know what to do when invited to give a media interview.  Whether the interview is a first time or an already familiar situation, success depends on several factors that… Continue reading Five Tips for Giving Media Interviews

A New Approach for Media Relations

By Ward Vanhee - Two cents

It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social media, all media are being consumed differently and… Continue reading A New Approach for Media Relations

Top 10 Tactical Tools of Consumer PR

By Bill Southard - Southard Communications

As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer public relations. The benefits are clear and include boosting top-of-mind consumer awareness, building credibility,… Continue reading Top 10 Tactical Tools of Consumer PR

What Makes an Attorney a Good Source for the Media?

By Mikayla Ickes - Buchanan Public Relations

Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while highlighting their expertise. However, depending on the size of the law firm,… Continue reading What Makes an Attorney a Good Source for the Media?

Why Your Business Needs a Blog

By Judy Kuramata - Integrate Communications

Today’s media landscape is becoming increasingly dominated and disrupted by digital. It’s everywhere you turn. On the way to work, while eating breakfast and even when we’re with friends, we are constantly absorbing digital media and the endless amount of information technology provides. Blogging is a highly-effective content marketing tool; it is no longer a… Continue reading Why Your Business Needs a Blog

Public Relations Global Network (PRGN) Media Survey Reveals Growing Pressure on Reporters to Perform on Social Media

By Kent Barrett - The Hoyt Organization, Inc.

Survey also offers fresh insights into how reporters vet and work with high-profile interview sources LOS ANGELES, CALIF. – Nov. 28. 2017 – Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies, announced today the results of a worldwide media survey that finds increasing pressure on reporters to… Continue reading Public Relations Global Network (PRGN) Media Survey Reveals Growing Pressure on Reporters to Perform on Social Media

10 Tips to Construct a Media-Pitching Email that Works

By Tori Ross - REED Public Relations

Media relations is our bread and butter in the PR industry. There’s nothing better than a well-placed media hit that’s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many brands to tackle multiple markets at once, honing the perfect media pitch can… Continue reading 10 Tips to Construct a Media-Pitching Email that Works

Crisis Communication & Hurricanes

By David Fuscus - Xenophon Strategies, Inc.

At Xenophon Strategies, we’ve handled crisis communication on 13 major hurricanes for a variety of clients.  Check out the new blog post on communications lessons hurricanes have to teach from David Fuscus.  From planning to execution, getting ready for a natural disaster can be difficult for any organization, these principles will make it easier.  http://tinyurl.com/y93tm3lo… Continue reading Crisis Communication & Hurricanes

Top Three Venues for a Press Conference in Washington, D.C.

By Mark Hazlin - Xenophon Strategies, Inc.

Every day in Washington, there are dozens–or maybe hundreds–of press conferences. The grand staircase at the Capitol building is a popular spot, as is the iconic entrance to the Supreme Court after a key ruling. The White House Rose Garden is, perhaps, the most prestigious of them all. Below are three of Xenophon’s favorites: 1.… Continue reading Top Three Venues for a Press Conference in Washington, D.C.

Doing PR in Austria – some hints to maximise success in a special Central European market

By Robert Bauer - accelent communications

Austria is among the world’s most stable and prospering economies, but its media landscape is comparatively small. If you can’t convince a handful of relevant journalists to tell your story to their audiences, you’re lost because you don’t have many alternative ways to go. So when you are trying to use traditional media channels for… Continue reading Doing PR in Austria – some hints to maximise success in a special Central European market

Mastering PR in the LA Market: Five Tips to Becoming an Insider

By Leeza Hoyt, APR - The Hoyt Organization, Inc.

Known as the City of Angels, Los Angeles boasts both the second largest media market and the third busiest airport in the United States – and there is a lot more to La La Land.  We also have a diverse, multi-ethnic population that makes us a cultural hub – with people from more than 180… Continue reading Mastering PR in the LA Market: Five Tips to Becoming an Insider

Smart Estimates: High relevance for investor relations managers

By Michael Diegelmann - cometis AG

  Weighted averages of analyst estimates are highly relevant for investor relations managers and even more relevant for investors. This shows a recent survey of cometis AG among around 500 investor relations managers, most of which are from the German-speaking countries Germany, Switzerland and Austria. The survey took place from end of March until end… Continue reading Smart Estimates: High relevance for investor relations managers

Why Reporters Didn’t Attend Your Press Event

By Jim Bianchi, APR, President - Bianchi Public Relations, Inc.

You didn’t get the media attendance you expected at your last press conference. And you’re taking heat from your boss for the weak turn-out. She wants to know why reporters didn’t attend your press event. What went wrong? There are a number of reasons that reporters cite for not showing up to press events.  Often, they politely… Continue reading Why Reporters Didn’t Attend Your Press Event

Study: Use of Non-deal Roadshows & Sell-Side Conferences

By Michael Diegelmann - cometis AG

Use Of Non-deal Roadshows & Sell-Side Conferences among Senior Investor Relations Officers in German-Speaking Countries Wiesbaden, April 25, 2017 – Together with Rivel Research and the IR Club, cometis AG analyzed the use of non-deal roadshows (NDRs) and sell-side conferences. We asked IROs in key German-speaking countries: How often are you on the road? What… Continue reading Study: Use of Non-deal Roadshows & Sell-Side Conferences

Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion thereby ending their delusions at becoming gods. In actual fact, it was humans alone, the communications industry to be more precise, who orchestrated this tangle of languages: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market, seemingly perplexing although all having one thing in common: It all boils down to occupying editorial space.

American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

CEOs can best prepare for interviews by knowing how journalists prepare themselves while making sure their online personas are up-to-date   While European journalists will permit CEOs to review quotes prior to publication, most U.S. media say no way!   Preparing to be interviewed by a North American journalist in the United States or Canada?… Continue reading American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence

American CEOs Preparing to be Interviewed By European Journalists Should Expect Different Practices, Reports New Study by PRGN

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

Good Chance a European Journalist Will Permit CEO to Review Quotes Prior to Publication.   Don’t be Rude to a Spanish Journalist   Preparing to be interviewed by a German or Italian journalist? Make sure there’s nothing in your personal life that you wouldn’t want included in a news story. That’s among the findings of… Continue reading American CEOs Preparing to be Interviewed By European Journalists Should Expect Different Practices, Reports New Study by PRGN