The global health and economic crisis that all of humanity faces in 2020 has forced many PR firms to downsize. While size is quite clearly not the ultimate factor determining the quality of services of a PR agency – or how they are a match with their clients – a boutique size and family atmosphere … Read More
What to watch for when making your brand more appealing to women
At a recent dinner at a corporate event, I had the opportunity to listen to a stand-up comedian. Each joke was more macho than the other. And I thought, what a bad image this dinner will give this brand with all the women here and how old-fashioned the whole gig is. At least I don’t … Read More
Communication Agencies and Law Firms: the new allies in business crises
In an era of corporate reputation coming under close scrutiny from an increasing number of directions, strategic communications agencies – at least the ones staffed with experienced communications professionals and former journalists and capable to support companies and individuals alike in a crisis situation – have become increasingly valued by law firms and their clients. … Read More
