by Abbie S. Fink | 10 Sep, 2026 | B2B Communications, Consumer Communications, Corporate Social Responsibility, Influence Insights, Measurement, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing what matters. The measures that are...
by Gábor Jelinek | 15 Dec, 2025 | AI in PR, Consumer Communications, Media Relations, Online PR, PRGNfuture, Public Relations, Reputation Management
Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public...
by Gábor Jelinek | 15 Dec, 2025 | AI in PR, Consumer Communications, Corporate Communications, Media Relations, Online PR, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management
Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public...
by PRGN Admin | 24 Oct, 2025 | News
The Public Relations Global Network (PRGN) proudly announces the winners of the 2025 Best Practice Awards, held at The Atrium of the Karen Blixen Coffee Garden in Nairobi, Kenya, on October 23, 2025. The awards gala was attended by delegates of member agencies from...
by Rogério Artoni | 16 Sep, 2025 | Español
En un entorno corporativo marcado por la incertidumbre y el cambio constante, la reputación ha dejado de ser solo un escudo para proteger a las empresas en tiempos de crisis. Hoy se entiende como un activo estratégico que, al unirse a la influencia de la marca, se...
