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Tag: PR Strategy

 

Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration

By Irina Patru - Free Communication

Choosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship. For a deeper dive into the matter – and to get an authentic glimpse of the NGOs’ perspective – we have interviewed… Continue reading Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration

Building Brand Loyalty after the Year of the Pandemic

By Ekaterina Movsesyan - CROS Public Relations & Public Affairs Company

The pandemic year has changed many relationships, including those between brands and their consumers. This seems quite natural. Over the past year, people have fundamentally shifted their focus from consumption to life and health. The value of individual life, regardless of nationality, age and personal history, transformed from a theoretical, speculative concept into a very… Continue reading Building Brand Loyalty after the Year of the Pandemic

How to Launch a Public Affairs Program If Your Brand Has Never Done It Before

By Mark Hazlin - Xenophon Strategies, Inc.

There’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends.  Similarly, the decision for a brand to engage in a public affairs program—a political communications… Continue reading How to Launch a Public Affairs Program If Your Brand Has Never Done It Before

How Workplace Culture Can Lead to Improved Performance and Better Results

By Ekaterina Movsesyan - CROS PR - CROS Public Relations & Public Affairs Company

Approaches to aligning corporate culture have been significantly changing over the past several years. However, with the advent of the pandemic, all current processes have accelerated: the accumulated problems have become more prominent and new challenges required a quick shift in the focus of attention. In general, a trend towards awareness, self-cognition and self-development appeared… Continue reading How Workplace Culture Can Lead to Improved Performance and Better Results

Content Marketing at its Best

By Natalie Ghidotti - Ghidotti

From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand awareness, thought leadership and lead generation. However, it takes more than publishing a… Continue reading Content Marketing at its Best

The Return of Newsletters

By Chiara Dovere - Sound Public Relations

A traditional communication tool ended up in the shadows, thanks to the advent of social media, but newsletters are back and are on the rise again. Newsletters are now seen as the most suitable strategy for effective communication with consumers, especially in times of lockdown, according to the Talkwalker and Hubspot report on Social Media… Continue reading The Return of Newsletters

Why Your Company Should Get Involved in Social Justice Issues

By Mac Prichard - Prichard Communications

Over the last year, many companies have asked themselves: are we doing enough to address social justice issues that affect our customers and employees? And is it wise for brands to publicly take a stance on such issues? Leaders are understandably hesitant to step out of their comfort zone and court any kind of controversy.… Continue reading Why Your Company Should Get Involved in Social Justice Issues

How to Use Polling for More Effective PR Communication?

By Robert Bauer - accelent communications

Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are a few caveats to observe so… Continue reading How to Use Polling for More Effective PR Communication?

The Best PR Can’t Replace Real Leadership

By Andy See - Perspective Strategies

At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them.  However, many make the mistake that PR can help them solve a real leadership and business problem especially when… Continue reading The Best PR Can’t Replace Real Leadership

Millennials vs. Gen Z – The Importance of Generational Marketing

By Natalie Ghidotti - Ghidotti

We used to think of Millennials and Gen Z-ers as, well, the young people in our lives, but in recent months the difference between the two generations has become a viral topic. Open any social media platform and you’ll see one generation mocking the other about clothing and hairstyle choices, but the differences between the… Continue reading Millennials vs. Gen Z – The Importance of Generational Marketing

What Should PR Firms Be Prepared For In the Post-Covid Era?

By Alexandra Diniță - Free Communication

Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact, advise, contain, create – connections, ideas, plans,… Continue reading What Should PR Firms Be Prepared For In the Post-Covid Era?

Real Estate PR: Top Five Trends for a Hot Market

By Michelle Lyng - Novitas Communications

Last year was epic in terms of disruption to most businesses and few industries were as disrupted as the real estate industry. While the disruption was immense, it wasn’t all negative. In fact, real estate is having a banner year in 2021, fueled in part by the way the real estate had to change its… Continue reading Real Estate PR: Top Five Trends for a Hot Market

What Makes an Attorney a Good Source for the Media?

By Mikayla Ickes - Buchanan Public Relations

Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while highlighting their expertise. However, depending on the size of the law firm,… Continue reading What Makes an Attorney a Good Source for the Media?

Top Five Examples of Successful Food PR

By Lauren Reed - REED Public Relations

Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives. A few PR campaigns from the past several years have stood out above the rest. Read on for a sample of our favorites and our takeaways… Continue reading Top Five Examples of Successful Food PR

Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

By Lauren Reed - REED Public Relations

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes. Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure… Continue reading Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

Five Key Campaign Reboot Elements For Tourism Brands After Covid-19

By Dominique Biquard - IDENTIA / PR

Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist. Today, a year later from the pandemic’s onset, we are struggling to adapt to this new normal. The hospitality and tourism… Continue reading Five Key Campaign Reboot Elements For Tourism Brands After Covid-19

SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role

By Brianne Miller - Landis Communications Inc. (LCI)

You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today. Life moves pretty fast. If you don’t… Continue reading SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role

Five Ways Communicators Should Prepare to Reopen After Covid-19

By Natalie Ghidotti - Ghidotti

It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However, with vaccine rollouts across the United States on a fast track by… Continue reading Five Ways Communicators Should Prepare to Reopen After Covid-19

Public Relations Global Network Agencies Start 2021 With More Than 100 New Client Assignments

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NEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove resilient, agile and successful in expanding their business offering – an internal survey at PRGN… Continue reading Public Relations Global Network Agencies Start 2021 With More Than 100 New Client Assignments

How to Successfully Host a Hybrid Event

By Keri McIntosh - The Castle Group

Once upon a time, we only talked about “hybrid” in science class. Today, the word is ubiquitous. In any language, we’re referring that in-between world blending in-person and remote – in the classroom, office and, yes, events.  Ready or not, hybrid events are in your future; depending on where you are, maybe sooner than later.… Continue reading How to Successfully Host a Hybrid Event

What Most Companies Get Wrong When Doing Their First ESG Report

By Mark Paterson (Currie), Michael Diegelmann and Justus Fischer (cometis)

Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems. In no way are we trying to deter you from producing your first ESG report. It is one of the most important reports a company does for responsible investors and key stakeholders. Yet, our experience with first-time… Continue reading What Most Companies Get Wrong When Doing Their First ESG Report

The Five Crises to Watch for in 2021

By Michelle Lyng - Novitas Communications

It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as we work to normalize again. Vaccine rollout… Continue reading The Five Crises to Watch for in 2021

Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

By Michael Diegelmann and Justus Fischer - cometis AG

Sustainability is becoming more and more important: People are aware of global challenges like climate change, pollution and social inequality, and they discuss them and ask for solutions. It is clear that companies have a major impact on social and ecological issues, so the pressure on them to operate sustainably is increasing accordingly. Not only… Continue reading Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

2020 – The Year of Crisis

By Philip Hauserman - The Castle Group

What a year.  2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. As we reflect on 2020, we all… Continue reading 2020 – The Year of Crisis

Why Companies Should Invest into PR & Digital in 2021 and Beyond?

By - The Conroy Martinez Group

As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line?  As members of the Public Relations Global Network (PRGN), we are all given this challenge by our clients regularly. Of course, the world is in a different place globally… Continue reading Why Companies Should Invest into PR & Digital in 2021 and Beyond?

Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond

By Blake Lewis III. - Three Box Strategic Communications

For most business leaders, 2020 almost certainly will be viewed similarly to sports accomplishments that include asterisks to denote records set under questionable circumstances. Yet, many of us as senior communications advisers are wired for this time in history. While we admittedly prefer to function through carefully planned and crafted strategies and tactics, most of… Continue reading Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond

Why Stakeholder Engagement is the First Step to Reach Your SDGs

By Mark Paterson - Currie

The world has a plan to end poverty, fight inequality and save the planet from climate change – the United Nations Sustainable Development Goals (SDGs). The SDGs contain 17 goals and 169 targets. The plan sounds lofty and daunting, right? Even so, the SDGs are forming part of the DNA of business, government and civil… Continue reading Why Stakeholder Engagement is the First Step to Reach Your SDGs

5 Simple Ways to Boost Visibility of a Stock

By Valentina Giacaman - RumboCierto Comunicaciones

Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again. How can publicly traded companies – especially midcaps and small firms not sitting on large marketing budgets – keep… Continue reading 5 Simple Ways to Boost Visibility of a Stock

New Angles That Work in Travel and Leisure PR in the Midst of the Pandemic

By

As the Covid-19 pandemic continues to rage on, the world is learning how to cope with it and businesses are looking for new opportunities the crisis presents. In the travel and leisure industry – my closer area of expertise – professionals are already brainstorming now not only about how to survive, but also how to… Continue reading New Angles That Work in Travel and Leisure PR in the Midst of the Pandemic

Five Secrets of Successful Video Marketing

By Natalie Ghidotti - Ghidotti

Successful content marketing takes time and energy and let’s be honest, as you begin to develop your strategy, you simply can’t do everything at once. Writing a daily or even weekly blog may seem simple at first, but when you add keyword research, interviews, graphics, photographs, CTAs and careful integration into your broader digital marketing… Continue reading Five Secrets of Successful Video Marketing

Leadership Is Communication

By Andy See Teong Leng - Perspective Strategies

We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what they expect when they interact with brands and corporations. Communicating corporate and brand values… Continue reading Leadership Is Communication

What does a PR firm do in the digital age?

By Lynn Erasmus - HWB Communications

Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable. To a certain extent one… Continue reading What does a PR firm do in the digital age?

Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

By Andy See Teong Leng - Perspective Strategies

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this Covid-19 era. In fact, businesses, big or small (including mom… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

By

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this Covid-19 era. In fact, businesses, big or small (including mom… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

How to be Pro When Doing PR for Aviation?

By Robert Bauer - accelent communications

While I’m writing this, the vast majority of all commercial passenger aircraft are grounded as global and domestic travel is mostly prohibited. However, once this picture changes, airlines will need to quickly regain the trust of passengers and get back into a professional communications mode. This is when communications agencies can step in. But what… Continue reading How to be Pro When Doing PR for Aviation?

Is a College Degree Necessary to Work in PR?

By Robert Bauer - accelent communications

Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their experience. But having said this, of course,… Continue reading Is a College Degree Necessary to Work in PR?

Keeping an eye on the competition

By Mark Paterson - Currie

So, how do you keep an eye on your competitors?   One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right places to look and… Continue reading Keeping an eye on the competition

Why should blogging be a part of your PR strategy?

By Akvilė Vžesniauskaitė - Adverum

Nowadays, PR is much more than media relations, press releases or launch events. PR becomes a modern combination of classical and new communication trends – integrated, 360 degree PR strategy including visuals, digital solutions, and, of course, blogging. Blogs fit the taste of those who are looking for interesting pieces of news, non-traditional recommendations or… Continue reading Why should blogging be a part of your PR strategy?

Ten Questions with Márk Németh

By Leslie Dagg - Bianchi Public Relations, Inc.

Name: Márk Németh Title: Head of Consumer PRGN Agency: Goodwill Communications Years at your agency: 7 Why did you choose to enter PR? I was working as a journalist at a print business daily when the world financial crisis hit. The editorial staff shrank and I found I had less time for the part of… Continue reading Ten Questions with Márk Németh

Integrating Your Marketing and PR Strategies

By C.L. Conroy - The Conroy Martinez Group

There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer. Today’s consumers are immune to traditional marketing, PR and advertising strategies.… Continue reading Integrating Your Marketing and PR Strategies