NEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove resilient, agile and successful in expanding their business offering – an internal survey at PRGN shows.
PRGN member agencies reported a total of 119 new client assignments landed in the January-February period. While eight of those were a result of existing contracts expanded with new services or geographies, more than 110 are new business contracts agency members of the global group earned in the first two months of 2021, a survey among the member agencies found. The largest chunk of new contracts comes from the healthcare and pharmaceuticals sectors: no surprise during a global pandemic and a sign of long-term business opportunities for the agencies as the sector is likely to prosper in post-pandemic years.
Of PRGN’s 50 agencies, 23 have reported successful new business contracts, with the most successful firm picking up more than 20 new projects, including assignments pointing forward to 2023, 2024 and 2025. Two thirds of the new contracts came to agencies based in North, Latin and South America, with close to 30 new assignments picked up by agencies in the EMEA – Europe, Middle East, Africa – region.
Of sectors and industries represented among the new contracts, the highest demand came from the healthcare and pharma sectors, followed by finance and construction and real estate, while non-profit organizations and education institutions also ranked high among the new clients of agencies.
The types of services agencies contracted for also demonstrates agility and innovation in the communications firms’ offering, as influencer marketing, web and digital solutions and social media campaigns appeared in high numbers in the new contracts. A clear sign of the Covid-times is a strong representation of virtual and hybrid events, crisis communications and strategic planning among the services new clients have asked from the agencies.
“It is the times of crisis that best show the true quality of every service provider. Our internal survey has showed that PRGN agencies are healthy and strong independent firms that prove resilient, agile and successful in expanding their business offering when the environment and clients’ needs change,” said Robert Bauer, President of PRGN and managing partner of accelent communications in Vienna, Austria. “It’s my honor to lead this global group of agencies at a time when our member agencies prove to be the beacons for their clients in uncertain times.”
Founded in 1992 by a group of visionary public relations leaders, with approximately 1,000 professionals in 52 locations on six continents, PRGN is one of the world’s largest international public relations networks. It brings together independent and owner managed agencies which offer boots-on-the-ground savvy of a local public relations agency connected across multiple markets and geographies.
PRGN member agencies are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.
About Public Relations Global Network (PRGN):
Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in markets around the world. PRGN is one of the world’s largest international public relations networks measured by revenue. PRGN harnesses the resources of 50 independent public relations firms in 52 locations and close to 1,000 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Follow PRGN on Twitter at @PRGN.
Companies or organizations interested in the services of PRGN’s local agency network can visit the agency directory section of the PRGN website or contact PRGN’s executive director Gábor Jelinek at email@example.com for more information.
Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, David Wills, Senior Vice President of Media Profile at firstname.lastname@example.org