Category: Reputation Management

 

Five Key Takeaways From Top Brands’ ESG Reports

By Tori Pishkula - ROOP & CO.

Over the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways to cut back on plastic use, and even devoting time to giving back to the community. In today’s market, many consumers go out of their… Continue reading Five Key Takeaways From Top Brands’ ESG Reports

What is Good Corporate Citizenship?

By Scott Hanson - HMA Public Relations

Being a good corporate citizen should be a part of every organization’s overall strategy. It starts at the top and isn’t something that should be approached in a haphazard way. Oftentimes, companies get involved in particular charities or causes because they have a direct connection to the CEO or other company leadership. Those initiatives are… Continue reading What is Good Corporate Citizenship?

New EU Sustainability Reporting Rules Ask EU and U.S. Companies for More Data on Operations

By Michael Diegelmann - cometis AG

The Sustainable Finance Disclosure Regulation (SFDR) by the European Union points to a dilemma that financial market participants (FMPs) might also face in the U.S. If FMPs, who primarily focus on small and mid-sized enterprises (SMEs), have to report on the sustainability performance of the companies they work with, they might not be able to… Continue reading New EU Sustainability Reporting Rules Ask EU and U.S. Companies for More Data on Operations

10 Ways to Leverage LinkedIn in B2B Communications

By Natalie Ghidotti - Ghidotti

Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is the most relevant for B2B communication. A recent survey conducted by HubSpot… Continue reading 10 Ways to Leverage LinkedIn in B2B Communications

Preparing for the AGM: How to Build a Compelling CEO Speech in Five Steps

By Erin Reese - ROOP & CO.

Congratulations! You’ve been selected to present a keynote speech on your area of expertise. Now comes the hard part — developing a presentation that will effectively engage and resonate with your audience. Whether you’re presenting to an audience of 25 or 2,500, you’ll want to ensure that your keynote speech hits the mark.   Below… Continue reading Preparing for the AGM: How to Build a Compelling CEO Speech in Five Steps

Using Blockchain for ESG to Build Trust

By Mark Hazlin - Xenophon Strategies, Inc.

One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree.  New blockchain technologies, however, bring an added level of transparency, verifiable evidence, and therefore credibility, to… Continue reading Using Blockchain for ESG to Build Trust

Top 5 Corporate Crises in 2021 to Learn From

By Nick Leighton - NettResults Middle East

Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate. More and more, brands are seeing the impact of PR scandals and crises and how they impact their market positions. Depending on the circumstances, a crisis can cast a brand in a bad light, destroy a hard-earned reputation, and put… Continue reading Top 5 Corporate Crises in 2021 to Learn From

Social Giving – How Should Corporations Approach It?

By Robert Bauer - accelent communications

More and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow. It is not just a matter of “good consciousness”, but rather a step that is quite logical and well based in human everyday experience: Sooner or later you will need another one’s support and help,… Continue reading Social Giving – How Should Corporations Approach It?

A New Approach for Media Relations

By Ward Vanhee - Two cents

It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social media, all media are being consumed differently and… Continue reading A New Approach for Media Relations

Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration

By Irina Patru - Free Communication

Choosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship. For a deeper dive into the matter – and to get an authentic glimpse of the NGOs’ perspective – we have interviewed… Continue reading Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration

Five Plus One Tips To Connect a Brand with the Right NGOs

By Irina Patru - Free Communication

We can’t save everybody. We can’t find solutions for all the world’s problems as we don’t have unlimited resources. But it is our responsibility – as a company or as a brand – to do our best and have a positive social impact, now and in the future, in perfect alignment with our purpose. And… Continue reading Five Plus One Tips To Connect a Brand with the Right NGOs

Leadership & Communication: Purpose Begins at Home

By Andy See - Perspective Strategies

The Covid-19 pandemic has undoubtedly left devastating effects on healthcare systems, businesses, and economies around the world. Many families lost their livelihoods and for some, even their loved ones. While the pandemic continues to hit many countries, it has also created an opportunity. This crisis has reaffirmed the importance for organisations and businesses to prioritise… Continue reading Leadership & Communication: Purpose Begins at Home

Top 10 Tactical Tools of Consumer PR

By Bill Southard - Southard Communications

As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer public relations. The benefits are clear and include boosting top-of-mind consumer awareness, building credibility,… Continue reading Top 10 Tactical Tools of Consumer PR

ESG Based Investing Faces Fast Development in Singapore

By Yui Seeng Cheng - Mileage Communications

In 2018, teenage Swedish environmental activist Greta Thunberg caused a worldwide sensation by protesting outside the Swedish parliament to raise awareness for climate change activism. Since then, a whole gamut of issues associated with the environment has constantly been in the spotlight.  It’s not just environmental concerns that are becoming increasingly critical, but a more… Continue reading ESG Based Investing Faces Fast Development in Singapore

Harnessing the Untapped Marketing Power of Clubhouse

By Lauren Reed - REED Public Relations

Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and curate “club rooms” where they can discuss any topic in the world. Discussions are often… Continue reading Harnessing the Untapped Marketing Power of Clubhouse

Talking About Your Position On Climate Change

By Mark Paterson - Currie

Climate action is the most mentioned UN Sustainable Development Goal (SDG) in corporate sustainability reports, according to the Global ESG Monitor, a unique study piloted by Public Relations Global Network members cometis, Xenophon Strategies and Currie, and research firm Kohorten. What is your company’s position on climate change? Is your company taking action? Whether you… Continue reading Talking About Your Position On Climate Change

Why Your Company Should Get Involved in Social Justice Issues

By Mac Prichard - Prichard Communications

Over the last year, many companies have asked themselves: are we doing enough to address social justice issues that affect our customers and employees? And is it wise for brands to publicly take a stance on such issues? Leaders are understandably hesitant to step out of their comfort zone and court any kind of controversy.… Continue reading Why Your Company Should Get Involved in Social Justice Issues

How to Use Polling for More Effective PR Communication?

By Robert Bauer - accelent communications

Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are a few caveats to observe so… Continue reading How to Use Polling for More Effective PR Communication?

The Best PR Can’t Replace Real Leadership

By Andy See - Perspective Strategies

At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them.  However, many make the mistake that PR can help them solve a real leadership and business problem especially when… Continue reading The Best PR Can’t Replace Real Leadership

What Makes an Attorney a Good Source for the Media?

By Mikayla Ickes - Buchanan Public Relations

Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while highlighting their expertise. However, depending on the size of the law firm,… Continue reading What Makes an Attorney a Good Source for the Media?

From Brand Purpose to Brand Activism: Time to Act

By Giulia Serazzi - Sound Public Relations

“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that mark the transition from storytelling to storydoing. What is brand… Continue reading From Brand Purpose to Brand Activism: Time to Act

The New Chapters You Should Add to Your Crisis Handbook After Covid-19

By Natalie Ghidotti - Ghidotti

Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in the headlines or gets managed internally, everyone immediately recognizes what worked… and what… Continue reading The New Chapters You Should Add to Your Crisis Handbook After Covid-19

Five Key Campaign Reboot Elements For Tourism Brands After Covid-19

By Dominique Biquard - IDENTIA / PR

Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist. Today, a year later from the pandemic’s onset, we are struggling to adapt to this new normal. The hospitality and tourism… Continue reading Five Key Campaign Reboot Elements For Tourism Brands After Covid-19

What Most Companies Get Wrong When Doing Their First ESG Report

By Mark Paterson (Currie), Michael Diegelmann and Justus Fischer (cometis)

Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems. In no way are we trying to deter you from producing your first ESG report. It is one of the most important reports a company does for responsible investors and key stakeholders. Yet, our experience with first-time… Continue reading What Most Companies Get Wrong When Doing Their First ESG Report

The Five Crises to Watch for in 2021

By Michelle Lyng - Novitas Communications

It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as we work to normalize again. Vaccine rollout… Continue reading The Five Crises to Watch for in 2021

Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

By Michael Diegelmann and Justus Fischer - cometis AG

Sustainability is becoming more and more important: People are aware of global challenges like climate change, pollution and social inequality, and they discuss them and ask for solutions. It is clear that companies have a major impact on social and ecological issues, so the pressure on them to operate sustainably is increasing accordingly. Not only… Continue reading Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

2020 – The Year of Crisis

By Philip Hauserman - The Castle Group

What a year.  2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. As we reflect on 2020, we all… Continue reading 2020 – The Year of Crisis

Why Stakeholder Engagement is the First Step to Reach Your SDGs

By Mark Paterson - Currie

The world has a plan to end poverty, fight inequality and save the planet from climate change – the United Nations Sustainable Development Goals (SDGs). The SDGs contain 17 goals and 169 targets. The plan sounds lofty and daunting, right? Even so, the SDGs are forming part of the DNA of business, government and civil… Continue reading Why Stakeholder Engagement is the First Step to Reach Your SDGs

5 Simple Ways to Boost Visibility of a Stock

By Valentina Giacaman - RumboCierto Comunicaciones

Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again. How can publicly traded companies – especially midcaps and small firms not sitting on large marketing budgets – keep… Continue reading 5 Simple Ways to Boost Visibility of a Stock

Communicators from Around the World Convene Virtually to Exchange Knowledge and Develop Business Partnerships Globally

By

(Oct. 19, 2020 – NEW YORK) – The Public Relations Global Network (PRGN), hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” Held in conjunction with the network’s bi-annual Fall conference on October 16, this first-time virtual event was attended by nearly 200 communicators from around the… Continue reading Communicators from Around the World Convene Virtually to Exchange Knowledge and Develop Business Partnerships Globally

Leadership Is Communication

By Andy See Teong Leng - Perspective Strategies

We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what they expect when they interact with brands and corporations. Communicating corporate and brand values… Continue reading Leadership Is Communication

Effective B2G Communications, or How to Reach Political Decision Makers in the Digital Age

By Valentina Giacaman - RumboCierto Comunicaciones

With crises of democracies and capitalism the end of this decade has brought to us globally, it has become more and more necessary and frequent for diverse interest groups to express their opinions to governments in fast and powerful ways to change the environment around them. Tired of waiting to raise their voices through traditionally… Continue reading Effective B2G Communications, or How to Reach Political Decision Makers in the Digital Age

Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

By Andy See Teong Leng - Perspective Strategies

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this Covid-19 era. In fact, businesses, big or small (including mom… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

By

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this Covid-19 era. In fact, businesses, big or small (including mom… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

What Can Redwood Trees Teach Business about Sustainability?

By

Who doesn’t love redwood trees? These iconic trees, some of the oldest and certainly the tallest and largest in the world, are mainly located in California (with a small grove also in remote China). Redwoods exude a majestic presence with their beauty, their breadth, their height and their age: it just makes you want to… Continue reading What Can Redwood Trees Teach Business about Sustainability?

Three steps to boost your sustainability offering

By Ryan Ong - Currie

Sustainability is no longer an optional extra. It’s becoming a core part of business. In 2019, 90% of the S&P500 published a sustainability report. Investors and customers increasingly expect companies to meet their sustainability criteria. The pressure is not just coming from board rooms. Two-thirds of employees say sustainability is extremely important to them. So,… Continue reading Three steps to boost your sustainability offering

Female leadership and PR: What have they in common?

By Alessandra Malvermi - Sound Public Relations

The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern working organization, inspired by values such as active listening, empathy, sharing, delegation and inclusion.… Continue reading Female leadership and PR: What have they in common?

How hospitality and leisure PR has changed under Covid-19

By Judy Kuramata - Integrate Communications

The global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive. How has PR changed as a result? Can PR help in this situation? How should PR professionals think differently now? Here are what we have… Continue reading How hospitality and leisure PR has changed under Covid-19

The Five Pillars of Online Reputation Management

By Toomas Kull - Cabinet Privé de Conseils, S.A.

Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots movements and major issues, such as Brexit, #MeToo and Extinction Rebellion, have been… Continue reading The Five Pillars of Online Reputation Management

The importance of ESG reporting for listed and non-listed companies

By Michael Diegelmann and Daniela Diedrich - cometis AG

There used to be a time in which an investor’s main objective was to maximise the return on their investment without any regard for factors concerning the environment (E), social (S) matters, or governance (G). These times are over. Now there is an increasing awareness of these so-called ESG criteria among the general public and… Continue reading The importance of ESG reporting for listed and non-listed companies

What if we turned the Covid-attitude into sustainable corporate behavior?

By Stéphane Billiet - WE agency

Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche of good deeds and good intentions might be viewed as excessive by some, I’ve been impressed by the… Continue reading What if we turned the Covid-attitude into sustainable corporate behavior?

Creating Successful Public Affairs Campaigns: The 5-Step Approach

By Andy See - Perspective Strategies

Globally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even to lobby for certain changes in regulations or laws. Typically, public affairs campaigns are more visible and accepted in… Continue reading Creating Successful Public Affairs Campaigns: The 5-Step Approach

How to include the SDGs in your company’s DNA?

By Ryan Ong - Currie

What do Unilever, Oxfam, Cambridge University and the German Federal Government have in common? They all report against the UN’s Sustainable Development Goals (SDGs). The SDGs are becoming the common DNA of business, government and civil society around the world. But what are the SDGs? And how can your organisation add the SDGs to its… Continue reading How to include the SDGs in your company’s DNA?

Why Online Activism has the Power to Change the Way We Do Business

By Lynn Erasmus - HWB Communications

Online activism is a very potent tool for change that gives activists who would otherwise go unnoticed an immediate and potentially global audience to hear their side of a particular story. We’ve seen how activists can garner a groundswell of support that can overrule the ‘terms and conditions’ of business and even put world leaders… Continue reading Why Online Activism has the Power to Change the Way We Do Business

WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND

By C.L. Conroy - The Conroy Martinez Group

Nobody is more strongly positioned to create long-term, sustainable change than companies. According to a 2016 PwC Global CEO survey, 64% of CEOs say that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” The Survey interviewed 1,409 CEOs in 83 countries with 76% defining business success by more… Continue reading WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND

VW Crisis Communications Failures Never End

By David Fuscus - Xenophon Strategies, Inc.

Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities.  The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the… Continue reading VW Crisis Communications Failures Never End

Reputation Management and Monitoring Your Web Presence

By Dominique Biquard - IDENTIA / PR

Do you Google yourself and your company? If not, you should. Google is the first impression for anyone who doesn’t know you. It’s common for clients, customers, colleagues and even competitors to use the Internet to form their opinion of you. They want to know who is saying what? Is the information positive, negative or… Continue reading Reputation Management and Monitoring Your Web Presence

What to do When Your Spokesperson Makes a Mistake

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in the headlights” or unintentionally gives away private information, a mistake takes place. Any one of… Continue reading What to do When Your Spokesperson Makes a Mistake