In communications work, we spend a lot of time listening. We listen during discovery meetings, strategy sessions, client calls and stakeholder interviews. The Universal Accreditation Board defines our craft as “a strategic communication process that builds mutually...
What the FIFA World Cup teaches every communicator about reputation, trust and the moments that define a place For several extraordinary weeks, Seattle became one of the world’s gathering places. Visitors filled the streets. International media arrived with cameras...
For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough. Today's business environment demands something more...
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels – with sessions timed for audiences in EMEA, the Americas, and APAC
Trouble-shooting, problem solving, fact finding, crisis communications, corporate communications, issue management, “consulting,” community outreach, event planning, digital advertising, media relations, reputation management…describing what we do on a daily basis can...
For multinational companies, the Chinese market can sometimes feel like a moving target. As the founder of a Beijing-based communications firm, I frequently field questions from global brand leaders trying to decode this landscape. With economic shifts and...
Every few years, someone declares PR dead. It happened when social media emerged, when content marketing took off and now that AI is reshaping how people find and interact with brands. The opposite is true. Brands are coming to us, public relations agencies, for more...
Over the past year, public relations professionals have embraced artificial intelligence at high speed. New tools have enabled faster research, quicker content creation, and greater operational efficiency across communications teams. Yet despite these advances, many...
PRGN unites the world’s leading independent public relations agencies in one powerful, owner-led global network. With more than 50 hand-selected firms across six continents, we combine deep local expertise with global scale to connect to the markets, audiences and conversations that matter most.
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
New officers announced at PRGN October Conference in New York City as the PR industry faces rapid shifts NEW YORK / BRUSSELS / LONDON – The Public Relations Global Network (PRGN), one of the world’s largest groups of independent public relations agencies, has elected...
NEW YORK – The Public Relations Global Network (PRGN) announced the winners of its 2026 Best Practice Awards in New York City on Oct. 22, as part of PRGN’s October 2026 Member Meeting in Conference. The conference and the awards gala were attended by more than 80...
New group brings together more than 20 independent agencies across four continents, 11 languages and 93 health specialists LONDON / NEW YORK / BRUSSELS – The Public Relations Global Network (PRGN) announced the launch of its Health Practice Group, bringing together...
