Chile is still one of Latin America’s most stable and prosperous nations, with strong regulations of its markets and great economy for the last 30 years. Many foreign companies choose Chile as a platform to invest in the Andes region....
Continue ReadingHasta hace algunos años atrás que una marca se sumara a una causa con propósito era impensable, porque las marcas debían mantener la neutralidad y objetividad. Era mal visto que una marca “opinara” y las comunicaciones corporativas iban relacionadas a anuncios o cifras....
Continue ReadingUntil a few years ago, it was unthinkable for a brand to join and support a cause on purpose, because brands were expected to maintain neutrality and objectivity. It was a big No-No for brands to have an “opinion” on things like humans do, and corporate communications was restricted to announcements and figures on the company’s...
Continue ReadingThe past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on day-to-day activities as well as when drafting communications plans. ...
Continue ReadingCorporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again....
Continue ReadingWith crises of democracies and capitalism the end of this decade has brought to us globally, it has become more and more necessary and frequent for diverse interest groups to express their opinions to governments in fast and powerful ways to change the environment around them....
Continue ReadingPublic relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social organizations, etc.) and also for an organization’s own staff (internal communications)....
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