by Loreley Maldonado | 5 Dec, 2024 | Corporate Communications, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
In this first Spanish episode of the PRGN Presents podcast, Loreley Maldonado, founder of Eje Comunicación in Mexico, talks with Valentina Giacaman, founder of RumboCierto Comunicaciones in Chile about unbranded communication. The evolution of corporate communication...
by Valentina Giacaman | 26 Feb, 2024 | B2B Communications, Consumer Communications, Corporate Communications, Crisis Communications, Faces and Markets of PRGN, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
Business environment in Chile Chile is still one of Latin America’s most stable and prosperous nations, with strong regulations of its markets and great economy for the last 30 years. Many foreign companies choose Chile as a platform to invest in the Andes...
by Valentina Giacaman | 14 Jun, 2023 | Español
Hasta hace algunos años atrás que una marca se sumara a una causa con propósito era impensable, porque las marcas debían mantener la neutralidad y objetividad. Era mal visto que una marca “opinara” y las comunicaciones corporativas iban relacionadas a anuncios o...
by Valentina Giacaman | 6 Jun, 2023 | Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
Until a few years ago, it was unthinkable for a brand to join and support a cause on purpose, because brands were expected to maintain neutrality and objectivity. It was a big No-No for brands to have an “opinion” on things like humans do, and corporate communications...
by Valentina Giacaman | 26 Sep, 2022 | B2B Communications, Consumer Communications, Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Reputation Management, Social campaigns
The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on...
