Category: B2B Communications

 

PRGN 2022 Best Practice Awards: Agencies Win Big in Singapore

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The Public Relations Global Network (PRGN) announced winners of its 2022 Best Practice Awards at an awards gala ceremony held at the Gardens by the Bay in Singapore and attended by more than 30 member agencies from across the globe. In the 11th year of PRGN’s awards program, 32 member agencies submitted more than 100… Continue reading PRGN 2022 Best Practice Awards: Agencies Win Big in Singapore

How to Build Successful Communications Plans for 2023

By Valentina Giacaman - RumboCierto Comunicaciones

The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on day-to-day activities as well as when drafting communications plans.  Increasingly, it is not the communications theory behind,… Continue reading How to Build Successful Communications Plans for 2023

How to Put the Creative Into Public Relations

By Natalie Ghidotti - Ghidotti

The practice of public relations requires a variety of skills: strategy, communication, analytics and creativity. All of these components blend to create a colorful, evocative, engaging and informative landscape. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy… Continue reading How to Put the Creative Into Public Relations

Five Key Takeaways From Top Brands’ ESG Reports

By Tori Pishkula - ROOP & CO.

Over the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways to cut back on plastic use, and even devoting time to giving back to the community. In today’s market, many consumers go out of their… Continue reading Five Key Takeaways From Top Brands’ ESG Reports

How Companies Should Prepare – and Why Start Now – for A Successful CES 2023

By Jim Bianchi - Bianchi Public Relations, Inc.

Believe it or not, it’s time to start thinking about your company’s plans for CES 2023.  Primed for a big comeback this year, the show is taking place in Las Vegas, Nevada, USA Jan. 5-8, 2023, with Media Days Jan. 3-4. CES is the most influential tech event in the world, bringing together companies, including… Continue reading How Companies Should Prepare – and Why Start Now – for A Successful CES 2023

Dissolving the Myth: How Public Relations Helps Brands Sell

By Brad Kostka - ROOP & CO.

Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a powerful tool that can help them reach their goals—from building greater brand… Continue reading Dissolving the Myth: How Public Relations Helps Brands Sell

New EU Sustainability Reporting Rules Ask EU and U.S. Companies for More Data on Operations

By Michael Diegelmann - cometis AG

The Sustainable Finance Disclosure Regulation (SFDR) by the European Union points to a dilemma that financial market participants (FMPs) might also face in the U.S. If FMPs, who primarily focus on small and mid-sized enterprises (SMEs), have to report on the sustainability performance of the companies they work with, they might not be able to… Continue reading New EU Sustainability Reporting Rules Ask EU and U.S. Companies for More Data on Operations

10 Ways to Leverage LinkedIn in B2B Communications

By Natalie Ghidotti - Ghidotti

Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is the most relevant for B2B communication. A recent survey conducted by HubSpot… Continue reading 10 Ways to Leverage LinkedIn in B2B Communications

A Global, European and German Perspective on the Latest ESG Reporting Standards

By Michael Diegelmann - cometis AG

Companies are increasingly expected to report in detail and comprehensively on their material, non-financial sustainability information. The pressure comes from various sides, especially from investors and politics. Among current developments making new sustainability reporting standards to become legally binding, the recently created International Sustainability Standards Board (ISSB) and European Corporate Sustainability Reporting Directive (CSRD) should… Continue reading A Global, European and German Perspective on the Latest ESG Reporting Standards

Using Blockchain for ESG to Build Trust

By Mark Hazlin - Xenophon Strategies, Inc.

One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree.  New blockchain technologies, however, bring an added level of transparency, verifiable evidence, and therefore credibility, to… Continue reading Using Blockchain for ESG to Build Trust

Four Ways Businesses Can Leverage Mobile for B2B Marketing

By Brad Kostka - ROOP & CO.

It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily. However, this increased mobile usage isn’t just limited to consumers. With an estimated 70% of… Continue reading Four Ways Businesses Can Leverage Mobile for B2B Marketing

PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions

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The Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe. In the tenth year of PRGN’s awards program, member agencies submitted close to 110 entries on client work, agency promotion and campaigns into 22 categories,… Continue reading PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions

How Earned Media Supercharges Search

By Natalie Ghidotti - Ghidotti

Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media. With that third party validation tempering any skepticism of marketing tactics or spin, media coverage in news or trade outlets can be a powerful tool for your business. Brand… Continue reading How Earned Media Supercharges Search

How to Use Polling for More Effective PR Communication?

By Robert Bauer - accelent communications

Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are a few caveats to observe so… Continue reading How to Use Polling for More Effective PR Communication?

5 Simple Ways to Boost Visibility of a Stock

By Valentina Giacaman - RumboCierto Comunicaciones

Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again. How can publicly traded companies – especially midcaps and small firms not sitting on large marketing budgets – keep… Continue reading 5 Simple Ways to Boost Visibility of a Stock

Real Estate Communications: Add Color to Concrete

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales process. For the moment, some… Continue reading Real Estate Communications: Add Color to Concrete

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