News: PRGN Global Conference on crisis Management_Register Now

 

Tag: online reputation

 

Reduce Carbon Footprint in Your Daily Operations

By Yui Seeng Cheng - Mileage Communications

Virtual meetings are now an indispensable companion. They have helped and are continuing to help many navigate through life in a pandemic. In March alone last year, there were more than 200 million daily meeting participants on Zoom, both free and paid. In this era of advanced technology, coupled with the onslaught of Covid-19, the… Continue reading Reduce Carbon Footprint in Your Daily Operations

How Has B2B Communications Changed and How Does It Work in 2021?

By Ekaterina Movsesyan - CROS Public Relations & Public Affairs Company

Communications in the B2B sector have always had its own specific features: a pronounced industry affiliation with events not intended for the public; dedicated and earmarked communication channels, including in-person meetings and leaders’ personal contacts. However, as has been the case with many other aspects of communication, the pandemic produced a rather dramatic effect: the… Continue reading How Has B2B Communications Changed and How Does It Work in 2021?

A New Approach for Media Relations

By Ward Vanhee - two cents

It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social media, all media are being consumed differently and… Continue reading A New Approach for Media Relations

Building Brand Loyalty after the Year of the Pandemic

By Ekaterina Movsesyan - CROS Public Relations & Public Affairs Company

The pandemic year has changed many relationships, including those between brands and their consumers. This seems quite natural. Over the past year, people have fundamentally shifted their focus from consumption to life and health. The value of individual life, regardless of nationality, age and personal history, transformed from a theoretical, speculative concept into a very… Continue reading Building Brand Loyalty after the Year of the Pandemic

Top 10 Tactical Tools of Consumer PR

By Bill Southard - Southard Communications

As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer public relations. The benefits are clear and include boosting top-of-mind consumer awareness, building credibility,… Continue reading Top 10 Tactical Tools of Consumer PR

Content Marketing at its Best

By Natalie Ghidotti - Ghidotti

From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand awareness, thought leadership and lead generation. However, it takes more than publishing a… Continue reading Content Marketing at its Best

The Return of Newsletters

By Chiara Dovere - Sound Public Relations

A traditional communication tool ended up in the shadows, thanks to the advent of social media, but newsletters are back and are on the rise again. Newsletters are now seen as the most suitable strategy for effective communication with consumers, especially in times of lockdown, according to the Talkwalker and Hubspot report on Social Media… Continue reading The Return of Newsletters

Navigating the World of Influencers in PR

By Yui Seeng Cheng - Mileage Communications

Without a doubt, technology has opened the door to one of the most remarkable and recent inventions, social media. Its thriving popularity is apparent — as of the start of this year, more than 55% of the total global population are now social media users.  Social media has become an essential part of organizations Public… Continue reading Navigating the World of Influencers in PR

From Brand Purpose to Brand Activism: Time to Act

By Giulia Serazzi - Sound Public Relations

“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that mark the transition from storytelling to storydoing. What is brand… Continue reading From Brand Purpose to Brand Activism: Time to Act

Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

By Lauren Reed - REED Public Relations

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes. Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure… Continue reading Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

How to Find Micro-Influencers That Match Your Brand

By Lauren Reed - REED Public Relations

Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between.  With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social… Continue reading How to Find Micro-Influencers That Match Your Brand

Clubhouse: Voice-Based Communications Returns as a Key Element in Building Relations

By Giulia Serazzi - Sound Public Relations

From podcasts to Clubhouse, new communication trends are putting oral culture back at the center of communications and public relations. With around two million users worldwide in January and around 50,000 users in Italy just weeks after its arrival in our country, Clubhouse is a networking platform that has brought voice, the most traditional communication… Continue reading Clubhouse: Voice-Based Communications Returns as a Key Element in Building Relations

How PR Will Absorb the Social Sphere in the 2020s

By Natalie Ghidotti - Ghidotti

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the world. Both as individuals… Continue reading How PR Will Absorb the Social Sphere in the 2020s

How PR Will Absorb the Social Sphere in the 2020s

By Natalie Ghidotti - Ghidotti

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the world. Both as individuals… Continue reading How PR Will Absorb the Social Sphere in the 2020s

2020 – The Year of Crisis

By Philip Hauserman - The Castle Group

What a year.  2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. As we reflect on 2020, we all… Continue reading 2020 – The Year of Crisis

Social Media — A Boon or a Bane?

By Boh Tiong Yap - Mileage Communications

There’s been no shortage of discussion about social media’s seemingly endless potential to bring people closer together.  Clearly, it is a powerful tool that can efficiently provide information to the masses and create stronger bonds in any number of communities. However, along with these positive opportunities come threats to all entities, especially in today’s “new… Continue reading Social Media — A Boon or a Bane?

It Takes More Than an Optimised Press Release to Hit the SEO Mark

By Lynn Erasmus - HWB Communications

In today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the best possible SEO ranking. Two of the critical factors underlying successful… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark

The Five Pillars of Online Reputation Management

By Toomas Kull - Cabinet Privé de Conseils, S.A.

Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots movements and major issues, such as Brexit, #MeToo and Extinction Rebellion, have been… Continue reading The Five Pillars of Online Reputation Management

Expand Your Monitoring, and Brand, With Social Listening Tools

By

Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day lives, businesses, nonprofits, schools, shopping, entertainment habits and more, people are turning online to engage with one another and… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools

Is a College Degree Necessary to Work in PR?

By Robert Bauer - accelent communications

Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their experience. But having said this, of course,… Continue reading Is a College Degree Necessary to Work in PR?

Keeping an eye on the competition

By Mark Paterson - Currie

So, how do you keep an eye on your competitors?   One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right places to look and… Continue reading Keeping an eye on the competition

Why should blogging be a part of your PR strategy?

By Akvilė Vžesniauskaitė - Adverum

Nowadays, PR is much more than media relations, press releases or launch events. PR becomes a modern combination of classical and new communication trends – integrated, 360 degree PR strategy including visuals, digital solutions, and, of course, blogging. Blogs fit the taste of those who are looking for interesting pieces of news, non-traditional recommendations or… Continue reading Why should blogging be a part of your PR strategy?

Reputation Management and Monitoring Your Web Presence

By Dominique Biquard - IDENTIA / PR

Do you Google yourself and your company? If not, you should. Google is the first impression for anyone who doesn’t know you. It’s common for clients, customers, colleagues and even competitors to use the Internet to form their opinion of you. They want to know who is saying what? Is the information positive, negative or… Continue reading Reputation Management and Monitoring Your Web Presence