At a time when the metaverse and metaverse marketing are simultaneously erupting with popularity and widely misunderstood, Lauren Reed, owner of REED Public Relations, sat down with Jennifer Poythress, founder of The Rabbit Hole VR & Virtual Marketing, to discuss all things metaverse marketing....
Continue ReadingIn a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion when you look at the overall business outlook. ...
Continue ReadingClubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers....
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Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives....
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Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes. Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure alignment...
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Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. ...
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