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Meet The Hottest Housing Market Around: The Metaverse

by Lauren Reed Williams | 27 Feb, 2023 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing

At a time when the metaverse and metaverse marketing are simultaneously erupting with popularity and widely misunderstood,  Lauren Reed, owner of REED Public Relations, sat down with Jennifer Poythress, founder of The Rabbit Hole VR & Virtual Marketing, to discuss...

How to Maintain and Build Brand Awareness and Market Share During a Recession

by Lauren Reed Williams | 30 Jan, 2023 | Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management

In a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion...

Harnessing the Untapped Marketing Power of Clubhouse

by Lauren Reed Williams | 23 Aug, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management

Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and...
Top Five Examples of Successful Food PR

Top Five Examples of Successful Food PR

by Lauren Reed Williams | 10 May, 2021 | Consumer Communications, Gen-Z, PR Tips & Trends, Public Relations, Social Media Marketing

Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives. A few PR campaigns from the past several years have stood out above...
Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

by Lauren Reed Williams | 19 Apr, 2021 | Consumer Communications, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes....
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