by Alexandra Dinita | 7 Jun, 2021 | Coronavirus, Corporate Communications, PR Tips & Trends, PRGNfuture, Public Relations
Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact,...
by Michelle Lyng | 1 Jun, 2021 | Consumer Communications, Coronavirus, Online PR, PR Tips & Trends, Public Relations, Real Estate Marketing
Last year was epic in terms of disruption to most businesses and few industries were as disrupted as the real estate industry. While the disruption was immense, it wasn’t all negative. In fact, real estate is having a banner year in 2021, fueled in part by the way the...
by Natalie Ghidotti | 22 Mar, 2021 | Coronavirus, Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations
It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However,...
by Philip Hauserman | 18 Jan, 2021 | Coronavirus, Corporate Communications, Crisis Communications, PRGNfuture, Reputation Management
What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two...
by Stéphane Billiet | 11 May, 2020 | Coronavirus, Corporate Social Responsibility, Public Relations, Reputation Management, Sustainability
Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche of good deeds and good intentions might be viewed as excessive by...
