As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer public relations. The benefits are clear and include boosting top-of-mind consumer awareness, building credibility, … Read More
How to Use Polling for More Effective PR Communication?
Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are a few caveats to observe so … Read More
The Best PR Can’t Replace Real Leadership
At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However, many make the mistake that PR can help them solve a real leadership and business problem especially when … Read More
What Should PR Firms Be Prepared For In the Post-Covid Era?
Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact, advise, contain, create – connections, ideas, plans, … Read More
Real Estate PR: Top Five Trends for a Hot Market
Last year was epic in terms of disruption to most businesses and few industries were as disrupted as the real estate industry. While the disruption was immense, it wasn’t all negative. In fact, real estate is having a banner year in 2021, fueled in part by the way the real estate had to change its … Read More
Top Five Examples of Successful Food PR
Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives. A few PR campaigns from the past several years have stood out above the rest. Read on for a sample of our favorites and our takeaways … Read More
Public Relations Global Network and the International Public Relations Association enter cooperation agreement
NEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) and the International Public Relations Association (IPRA) have signed a cooperation agreement involving information exchange and benefits to the organizations and their respective memberships. According to the cooperation, member agencies of PRGN will be able to enter IPRA’s renowned annual public relations global competition, the Golden … Read More
From Brand Purpose to Brand Activism: Time to Act
“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that mark the transition from storytelling to storydoing. What is brand … Read More
The Five Crises to Watch for in 2021
It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as we work to normalize again. Vaccine rollout … Read More
Public Relations Global Network Endorses UNESCO Declaration on a Healthier, Viable, Better World
Global communications group joins initiative calling for communications professionals to do their part in face of the global pandemic, climate emergency and future threats facing mankind The Public Relations Global Network (PRGN) today joined an initiative endorsed by Orbicom, the network of UNESCO chairs in communications, and called the “International Declaration of Communications Professionals and Researchers … Read More
Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond
For most business leaders, 2020 almost certainly will be viewed similarly to sports accomplishments that include asterisks to denote records set under questionable circumstances. Yet, many of us as senior communications advisers are wired for this time in history. While we admittedly prefer to function through carefully planned and crafted strategies and tactics, most of … Read More
Russia’s CROS and North American agencies dominate PRGN 2020 Best Practice Awards
The Public Relations Global Network (PRGN) announced winners of its 2020 Best Practice Awards today in an online Awards Gala ceremony attended by member agencies from across the globe virtually. “With the PRGN awards, we celebrate every year the outstanding work done by our member agencies and at the same time offer inspiration and ideas … Read More
Communicators from Around the World Convene Virtually to Exchange Knowledge and Develop Business Partnerships Globally
(Oct. 19, 2020 – NEW YORK) – The Public Relations Global Network (PRGN), hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” Held in conjunction with the network’s bi-annual Fall conference on October 16, this first-time virtual event was attended by nearly 200 communicators from around the … Read More
Effective B2G Communications, or How to Reach Political Decision Makers in the Digital Age
With crises of democracies and capitalism the end of this decade has brought to us globally, it has become more and more necessary and frequent for diverse interest groups to express their opinions to governments in fast and powerful ways to change the environment around them. Tired of waiting to raise their voices through traditionally … Read More
Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19
The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this Covid-19 era. In fact, businesses, big or small (including mom … Read More
Female leadership and PR: What have they in common?
The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern working organization, inspired by values such as active listening, empathy, sharing, delegation and inclusion. … Read More
How hospitality and leisure PR has changed under Covid-19
The global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive. How has PR changed as a result? Can PR help in this situation? How should PR professionals think differently now? Here are what we have … Read More
Real Estate Communications: Add Color to Concrete
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales process. For the moment, some … Read More
The Virtuous Cycle in the PR Industry
The Mileage Communications Group celebrates its 28th anniversary in 2020. On this occasion, I am especially proud of what our group has contributed to the PR industry in Singapore and the profound impact we have made in nurturing creative young minds for our profession. Over the years, our Singapore headquarters has taken in numerous interns … Read More
The Five Pillars of Online Reputation Management
Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots movements and major issues, such as Brexit, #MeToo and Extinction Rebellion, have been … Read More
What if we turned the Covid-attitude into sustainable corporate behavior?
Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche of good deeds and good intentions might be viewed as excessive by some, I’ve been impressed by the … Read More
How to be Pro When Doing PR for Aviation?
While I’m writing this, the vast majority of all commercial passenger aircraft are grounded as global and domestic travel is mostly prohibited. However, once this picture changes, airlines will need to quickly regain the trust of passengers and get back into a professional communications mode. This is when communications agencies can step in. But what … Read More
Is a College Degree Necessary to Work in PR?
Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their experience. But having said this, of course, … Read More
Public Relations Global Network Adds PR Agency Offices in India and Georgia
The Castle Group expands and adds its Atlanta, Georgia team to PRGN; Mileage Communications grows its presence and adds its New Delhi, India location into the network NEW YORK – January 15, 2019– The Public Relations Global Network (PRGN) announced today that it has added two new locations to its global network, raising the number … Read More
Keeping an eye on the competition
So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right places to look and listen … Read More
Why should blogging be a part of your PR strategy?
Nowadays, PR is much more than media relations, press releases or launch events. PR becomes a modern combination of classical and new communication trends – integrated, 360 degree PR strategy including visuals, digital solutions, and, of course, blogging. Blogs fit the taste of those who are looking for interesting pieces of news, non-traditional recommendations or … Read More
Win December with These End-of-Year PR Tips
Here some ways to end 2018 on a high note. Publish your end-of-the-year report. Share your 2018 successes with your clients and staff. Provide a Share of Voice report to display how your efforts compared to Brand X. What other tracking will your client appreciate? Provide it. Pursue that elusive media outlet. So your client … Read More
What’s in store for PR in 2019?
It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019. I took the liberty of asking my friends and colleagues at the Public … Read More
Ten Questions With Bradly Howland: An Audio Podcast
Podcast: Play in new window | Download In this episode of the PRGN Leadership Roundtable blog series of “Ten Questions,” we mix it up by bringing you an audio interview between Bradly Howland of HWB Communications in Cape Town, South Africa and Paul Konrardy of Evans Larson Communications in Minneapolis, Minnesota. Bradly shares the glories of Cape Town … Read More
The Importance of a Global Network in a Digitized World
As the end of 2018 quickly approaches, it has become more important than ever for Public Relations agencies to be available at anytime, anywhere, and devoted to the ultimate success of their clients, no matter what it takes. But, in this day and age, what does it take? What makes a PR agency stand out … Read More
Public Relations Global Network (PRGN) Selects its First Executive Director
Bucharest, Romania – November 8, 2018 – The Public Relations Global Network (PRGN) announced the appointment of Gábor Jelinek as its inaugural Executive Director at its fall meeting held in Bucharest, Romania in late October, and recognized its member agencies with awards for the best communications campaigns in the past year. As PRGN’s new Executive … Read More
Ten Questions with Márk Németh
Name: Márk Németh Title: Head of Consumer PRGN Agency: Goodwill Communications Years at your agency: 7 Why did you choose to enter PR? I was working as a journalist at a print business daily when the world financial crisis hit. The editorial staff shrank and I found I had less time for the part of … Read More
Where is PR going in Turkey?
A murmur has begun to rise about the decline of the public relations industry in Turkey. Agencies are losing blood, teams are getting cut in half, and revenues are plummeting. There are question marks lingering in the Turkish economy, including the rise in currency exchange prices and the potential outcome of elections. The fundamental problem … Read More
WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND
Nobody is more strongly positioned to create long-term, sustainable change than companies. According to a 2016 PwC Global CEO survey, 64% of CEOs say that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” The Survey interviewed 1,409 CEOs in 83 countries with 76% defining business success by more … Read More
So, You Think You Need a PR Firm: Tips from an Insider on How to Do it Right
Hiring any consultant is a difficult task. How do you find one that will mesh with your company culture and values? What about the budget? How can you measure results? With public relations, it can be even more difficult, given most people struggle with the intangible aspect of our industry. That said, there are ways … Read More
Why Your Business Needs a Blog
Today’s media landscape is becoming increasingly dominated and disrupted by digital. It’s everywhere you turn. On the way to work, while eating breakfast and even when we’re with friends, we are constantly absorbing digital media and the endless amount of information technology provides. Blogging is a highly-effective content marketing tool; it is no longer a … Read More
Four Actions Companies Must Take Before Launching A New Product
When it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating your news to the world. Here are four key things … Read More
7 PR Tips On Turning The Tide On Consumer Distrust
We came from a world where selling a product or service was all about how you positioned yourself and how you ‘sold’ your company, through advertising, marketing and PR where you told people what you thought they should know about your product. It was really all about you and how good you were. Now we … Read More
Integrating Your Marketing and PR Strategies
There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer. Today’s consumers are immune to traditional marketing, PR and advertising strategies. … Read More
9 Reasons Why Every Company Should Invest in PR
Public relations has long been a powerful marketing tool for companies. In today’s digital environment, its impact is greater than ever. Here are nine reasons why every company should be investing in PR: 1. Allows a company to own and manage its narrative. Companies that fail to invest in PR are essentially ceding their narrative … Read More
Ten Questions with Mark Hazlin
Name: Mark Hazlin Title: Senior Vice President PRGN Agency: Xenophon Strategies, Inc. (Washington, DC, USA) Xenophon Strategies is a full-service strategic communications firm based in Washington, DC, specializing in PR, public affairs, and crisis response. Years at the Agency: 12 1. You were a journalist in your prior life. What made you jump to the … Read More
Reveal the Client’s True Problem In Order to Develop a Resolution
We live in amazing times today, we are so digitized and so technologically advanced that the beginning of my PR career 20+ years ago seems to be in another life. I remember sending press releases by fax and communicating very important issues via pagers. No mobile phones, no blogs, no Facebook, no Twitter, but a … Read More
PR Lessons From Over the Years
Having been in the communications industry for more than 40 years, first within corporations, then in consultancy, there were many lessons gleaned along the way. These have helped me to deal with various stakeholders better and to handle PR events and activities more effectively. I hope you will find them useful. Dealing with the media … Read More
PRGN at 25 – Change is the Only Constant in PR
Public Relations Global Network was founded 25 years ago to expand local knowledge into a communications provider that can serve clients in multiple markets. Like-minded independently owned and operated firms gathered together to share best practices, win worldwide business and enjoy the camaraderie of peers. But a lot has changed in the industry since then… … Read More
A Case Study for a Case Study
It is a common request from potential clients to see a Public Relations case study of work comparable to what you are recommending to them. But what exactly are they looking for? Strategy, deliverables, measurement? Of course, but how best to provide that information without overwhelming and oversharing. Case studies are a great way to … Read More
Public Relations Global Network (PRGN) Media Survey Reveals Growing Pressure on Reporters to Perform on Social Media
Survey also offers fresh insights into how reporters vet and work with high-profile interview sources LOS ANGELES, CALIF. – Nov. 28. 2017 – Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies, announced today the results of a worldwide media survey that finds increasing pressure on reporters to … Read More
What Results can you Expect From a PR Campaign?
Before analyzing the results of a PR campaign, it is necessary to clarify what PR means today. The primary goal of Public Relations has always been to develop relationships, to connect institutions, companies, people and establishments with their users or their clients. What has changed over time, and has even significantly increased, are the ways … Read More
10 Tips to Construct a Media-Pitching Email that Works
Media relations is our bread and butter in the PR industry. There’s nothing better than a well-placed media hit that’s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many brands to tackle multiple markets at once, honing the perfect media pitch can … Read More
What to Do When PR Clients Pressure You for Lower Fees
If you’ve never had a client ask you to lower your fees, you are one of the lucky PR professionals! For the rest of us, here are 5 tactics you can try the next time a client mentions budget cuts. Prepare facts: Many clients feel that they are paying too much because they can’t see … Read More
Best Kept Secrets in Public Relations
When it comes to public relations, the best-kept secrets are those protected by the PRSA Code of Ethics. This means PR professionals will keep proprietary information proprietary and would rather go to jail before disclosing business secrets. Now, here are three secrets. Each of these secrets assumes you have an excellent relationship with the media. … Read More
Delving into PR: Which Model Works Best for your Company?
The debate between the DIY model vs. in-house vs. hiring a PR agency Anytime a company expands their marketing outreach efforts, no doubt there will be a great deal of discussion on which way to go. Should we hire a public relations/social media firm? Perhaps we should investigate hiring a freelancer? What about keeping it … Read More
A PRGN Exchange: Takeaways from Two Agencies
NYC to Nashville Laura Vinci, CooperKatz How does five days spent in Nashville benefit the way we do business in New York City? From an event-planning lunch at O’Charley’s (including samples!) to Wine Wednesday meetings to PRSA networking events, this woman from the Big Apple got a chance to experience how things are done in … Read More
Top Three Venues for a Press Conference in Washington, D.C.
Every day in Washington, there are dozens–or maybe hundreds–of press conferences. The grand staircase at the Capitol building is a popular spot, as is the iconic entrance to the Supreme Court after a key ruling. The White House Rose Garden is, perhaps, the most prestigious of them all. Below are three of Xenophon’s favorites: 1. … Read More
Vision & Mission Statements: The Basics
There is a great deal of confusion about the difference between Vision and Mission Statements and they often become intertwined. As a result, they can be uninspiring, confusing or overly long making them difficult to remember, much less articulate. Philosophically Vision and Mission Statements should be separate but related, just like strategy and tactics — … Read More
Mastering PR in the LA Market: Five Tips to Becoming an Insider
Known as the City of Angels, Los Angeles boasts both the second largest media market and the third busiest airport in the United States – and there is a lot more to La La Land. We also have a diverse, multi-ethnic population that makes us a cultural hub – with people from more than 180 … Read More
Smart Estimates: High relevance for investor relations managers
Weighted averages of analyst estimates are highly relevant for investor relations managers and even more relevant for investors. This shows a recent survey of cometis AG among around 500 investor relations managers, most of which are from the German-speaking countries Germany, Switzerland and Austria. The survey took place from end of March until end of … Read More
Global PR – Networking Across the World While Staying in One Spot
You always hear how important networking within your field is to finding a group of peers and mentors that can share experiences and best practices. The Fearey Group is lucky to get in-person access to more than 50 other independent agencies every year as a member of the Public Relations Global Network. PRGN, heading into … Read More
Study: Use of Non-deal Roadshows & Sell-Side Conferences
Use Of Non-deal Roadshows & Sell-Side Conferences among Senior Investor Relations Officers in German-Speaking Countries Wiesbaden, April 25, 2017 – Together with Rivel Research and the IR Club, cometis AG analyzed the use of non-deal roadshows (NDRs) and sell-side conferences. We asked IROs in key German-speaking countries: How often are you on the road? What … Read More
Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!
One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion thereby ending their delusions at becoming gods. In actual fact, it was humans alone, the communications industry to be more precise, … Read More
Public Relations Global Network Elects Ed Stevens, APR+M
South African-based Evelyn Holtzhausen Named President-Elect SEATTLE, WASHINGTON – The Public Relations Global Network (PRGN), one of the top four international networks of leading independent public relations agencies, today announced the election of Edward M. Stevens, APR+M of Stevens Strategic Communications of Cleveland, Ohio, as president. Stevens will lead the worldwide network of 45 … Read More
PRGN continues global expansion in Q3 2013
Member agencies worldwide acquired 51 new clients from 21 sectors in total Media relations, crisis communications and strategic counselling are what clients ask for most Los Angeles, USA, Frankfurt, Germany (December 19, 2013) — The member agencies of the Public Relations Global Network (PRGN), one of the world’s leading networks of independent public relations consultancies, … Read More
