Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant insight to communication pros not just because of the brand name behind the campaigns but … Read More
How to Work with NGOs for Mutual Success
Close cooperation between agencies and non-governmental organizations (NGO) is becoming the norm increasingly, as it offers a win-win situation for both sides. Ideally, such cooperation can generate for NGOs an increase in resources, as well as growing public awareness, improved reputation, accomplishing new extraordinary projects and recruiting more donors. On the agency side, such cooperation … Read More
Real Estate Communications: Add Color to Concrete
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales process. For the moment, some … Read More
Potential Customers that are Reluctant to Reveal Their PR Budget
Who Has to Shoot First? by Uwe Schmidt, Industrie-Contact (Hamburg, Germany) in co-operation with David Landis, Landis Communications Inc. (San Francisco, USA) Sometimes it is cumbersome to get a budget figure from a prospective client. They prefer to keep us in the dark and want us to unveil a number first. It is a bit … Read More
Is project-based funding advisable?
Many donors are keen to make contributions as specific as possible and decide therefore upon so-called “project-based donations”. The reason behind this is the desire for the donated amount to be 100 percent utilized for a clearly specific project. These wishes are understandable but can lead to unintentional drawbacks.
Uwe Schmidt, interviewed by German Netzwirtschaft.Net (Digital Workouts)
Interview by Netzwirtschaft.Net Who is Uwe Schmidt? Please briefly introduce yourself. I am a communicator. Which means, I communicate across all channels throughout the world and also gladly assist others along the way. The reason for this can maybe be found in my choice of career. Initially, I wanted to be a teacher, then … Read More
Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!
One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion thereby ending their delusions at becoming gods. In actual fact, it was humans alone, the communications industry to be more precise, … Read More
American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence
CEOs can best prepare for interviews by knowing how journalists prepare themselves while making sure their online personas are up-to-date While European journalists will permit CEOs to review quotes prior to publication, most U.S. media say no way! Preparing to be interviewed by a North American journalist in the United States or Canada? … Read More
Public Relations Global Network Announces New Affiliates in Turkey and Nashville (USA)
Addition of Reed Public Relations and Aristo Communications Adds to International Network’s Reach. SEATTLE, WASHINGTON – Public Relations Global Network (PRGN), today announced the addition of two new agency affiliates from Nashville, Tennessee (U.S.A) and Istanbul, Turkey, bringing its global reach to 45 firms worldwide. The induction into the organization was made during PRGN’s … Read More
Public Relations Global Network Elects Ed Stevens, APR+M
South African-based Evelyn Holtzhausen Named President-Elect SEATTLE, WASHINGTON – The Public Relations Global Network (PRGN), one of the top four international networks of leading independent public relations agencies, today announced the election of Edward M. Stevens, APR+M of Stevens Strategic Communications of Cleveland, Ohio, as president. Stevens will lead the worldwide network of 45 … Read More
Public Relations Global Network Announces New Affiliates in Detroit (USA) and Romania
Addition of Bianchi Public Relations and Free Communications Brings International Network’s Reach to 49 Members. LONDON – The Public Relations Global Network (PRGN) today announced the addition of two new agency affiliates from Detroit, Michigan (USA) and Romania, bringing its global reach to 49 cities worldwide. The induction into the organization was made during … Read More
The World Cup Final Interview
Germany vs. Argentina Industrie-Contact CEO, PRGN President and football/soccer addict Uwe Schmidt from Germany, has interviewed the head of the Argentinean PRGN partner agency Identia PR, Dominique Biquard, about the upcoming World Cup Final in Rio de Janeiro. Uwe: Dominique, the 2 football super powers Argentina and Germany play the World Cup final … Read More
The World Cup Interview
German Industrie-Contact AG CEO and PRGN President and football/soccer addict Uwe Schmidt has interviewed the head of the Brazilian PRGN partner agency LVBA, Gisele Lorenzetti, about the World Cup.
American CEOs Preparing to be Interviewed By European Journalists Should Expect Different Practices, Reports New Study by PRGN
Good Chance a European Journalist Will Permit CEO to Review Quotes Prior to Publication. Don’t be Rude to a Spanish Journalist Preparing to be interviewed by a German or Italian journalist? Make sure there’s nothing in your personal life that you wouldn’t want included in a news story. That’s among the findings of … Read More
Public Relations Global Network Elects Uwe Schmidt as President
PRGN with new leadership Public Relations Global Network (PRGN), one of the world’s leading international networks of independent public relations agencies, today announced the election of Uwe Schmidt, CEO and co-owner of Industrie-Contact (IC AG) in Hamburg, Germany as its new president. Schmidt will lead the worldwide network of 47 independently owned firms on … Read More
PRGN continues global expansion in Q3 2013
Member agencies worldwide acquired 51 new clients from 21 sectors in total Media relations, crisis communications and strategic counselling are what clients ask for most Los Angeles, USA, Frankfurt, Germany (December 19, 2013) — The member agencies of the Public Relations Global Network (PRGN), one of the world’s leading networks of independent public relations consultancies, … Read More
Zumba® Fitness selects 4 PRGN agencies in 7 European countries as PR Partners
Cross border fitness trend Four PR agencies from the Public Relations Global Network (PRGN) have been chosen over the last months as PR partners for Zumba Fitness, LLC, covering together seven European countries. After a pitch with four competing agencies in the Benelux, which was won by Evident PR, Zumba inquired for PRGN agencies … Read More
