News: PRGN Global Conference on crisis Management_Register Now

 

Tag: Uwe Schmidt

 

The Best Social Media Campaigns of 2020

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant insight to communication pros not just because of the brand name behind the campaigns but… Continue reading The Best Social Media Campaigns of 2020

How to Work with NGOs for Mutual Success

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

Close cooperation between agencies and non-governmental organizations (NGO) is becoming the norm increasingly, as it offers a win-win situation for both sides. Ideally, such cooperation can generate for NGOs an increase in resources, as well as growing public awareness, improved reputation, accomplishing new extraordinary projects and recruiting more donors.  On the agency side, such cooperation… Continue reading How to Work with NGOs for Mutual Success

Real Estate Communications: Add Color to Concrete

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales process. For the moment, some… Continue reading Real Estate Communications: Add Color to Concrete

Potential Customers that are Reluctant to Reveal Their PR Budget

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

Who Has to Shoot First? by Uwe Schmidt, Industrie-Contact (Hamburg, Germany) in co-operation with David Landis, Landis Communications Inc. (San Francisco, USA) Sometimes it is cumbersome to get a budget figure from a prospective client. They prefer to keep us in the dark and want us to unveil a number first. It is a bit… Continue reading Potential Customers that are Reluctant to Reveal Their PR Budget

Is project-based funding advisable?

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

Many donors are keen to make contributions as specific as possible and decide therefore upon so-called “project-based donations”. The reason behind this is the desire for the donated amount to be 100 percent utilized for a clearly specific project. These wishes are understandable but can lead to unintentional drawbacks.

Uwe Schmidt, interviewed by German Netzwirtschaft.Net (Digital Workouts)

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

Interview by Netzwirtschaft.Net   Who is Uwe Schmidt? Please briefly introduce yourself. I am a communicator. Which means, I communicate across all channels throughout the world and also gladly assist others along the way. The reason for this can maybe be found in my choice of career. Initially, I wanted to be a teacher, then… Continue reading Uwe Schmidt, interviewed by German Netzwirtschaft.Net (Digital Workouts)

Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion thereby ending their delusions at becoming gods. In actual fact, it was humans alone, the communications industry to be more precise, who orchestrated this tangle of languages: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market, seemingly perplexing although all having one thing in common: It all boils down to occupying editorial space.

American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

CEOs can best prepare for interviews by knowing how journalists prepare themselves while making sure their online personas are up-to-date   While European journalists will permit CEOs to review quotes prior to publication, most U.S. media say no way!   Preparing to be interviewed by a North American journalist in the United States or Canada?… Continue reading American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence

Public Relations Global Network Announces New Affiliates in Turkey and Nashville (USA)

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

Addition of Reed Public Relations and Aristo Communications Adds to International Network’s Reach.   SEATTLE, WASHINGTON – Public Relations Global Network (PRGN), today announced the addition of two new agency affiliates from Nashville, Tennessee (U.S.A) and Istanbul, Turkey, bringing its global reach to 45 firms worldwide.  The induction into the organization was made during PRGN’s… Continue reading Public Relations Global Network Announces New Affiliates in Turkey and Nashville (USA)

Public Relations Global Network Elects Ed Stevens, APR+M

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

South African-based Evelyn Holtzhausen Named President-Elect   SEATTLE, WASHINGTON – The Public Relations Global Network (PRGN), one of the top four international networks of leading independent public relations agencies, today announced the election of Edward M. Stevens, APR+M of Stevens Strategic Communications of Cleveland, Ohio, as president. Stevens will lead the worldwide network of 45… Continue reading Public Relations Global Network Elects Ed Stevens, APR+M

Public Relations Global Network Announces New Affiliates in Detroit (USA) and Romania

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

Addition of Bianchi Public Relations and Free Communications Brings International Network’s Reach to 49 Members.   LONDON – The Public Relations Global Network (PRGN) today announced the addition of two new agency affiliates from Detroit, Michigan (USA) and Romania, bringing its global reach to 49 cities worldwide. The induction into the organization was made during… Continue reading Public Relations Global Network Announces New Affiliates in Detroit (USA) and Romania

The World Cup Final Interview

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

Germany vs. Argentina   Industrie-Contact CEO, PRGN President and football/soccer addict Uwe Schmidt from Germany, has interviewed the head of the Argentinean PRGN partner agency Identia PR, Dominique Biquard, about the upcoming World Cup Final in Rio de Janeiro.   Uwe: Dominique, the 2 football super powers Argentina and Germany play the World Cup final… Continue reading The World Cup Final Interview

American CEOs Preparing to be Interviewed By European Journalists Should Expect Different Practices, Reports New Study by PRGN

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

Good Chance a European Journalist Will Permit CEO to Review Quotes Prior to Publication.   Don’t be Rude to a Spanish Journalist   Preparing to be interviewed by a German or Italian journalist? Make sure there’s nothing in your personal life that you wouldn’t want included in a news story. That’s among the findings of… Continue reading American CEOs Preparing to be Interviewed By European Journalists Should Expect Different Practices, Reports New Study by PRGN

Public Relations Global Network Elects Uwe Schmidt as President

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

PRGN with new leadership   Public Relations Global Network (PRGN), one of the world’s leading international networks of independent public relations agencies, today announced the election of Uwe Schmidt, CEO and co-owner of Industrie-Contact (IC AG) in Hamburg, Germany as its new president. Schmidt will lead the worldwide network of 47 independently owned firms on… Continue reading Public Relations Global Network Elects Uwe Schmidt as President

PRGN continues global expansion in Q3 2013

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

Member agencies worldwide acquired 51 new clients from 21 sectors in total Media relations, crisis communications and strategic counselling are what clients ask for most Los Angeles, USA, Frankfurt, Germany (December 19, 2013) — The member agencies of the Public Relations Global Network (PRGN), one of the world’s leading networks of independent public relations consultancies,… Continue reading PRGN continues global expansion in Q3 2013

Zumba® Fitness selects 4 PRGN agencies in 7 European countries as PR Partners

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

Cross border fitness trend   Four PR agencies from the Public Relations Global Network (PRGN) have been chosen over the last months as PR partners for Zumba Fitness, LLC, covering together seven European countries. After a pitch with four competing agencies in the Benelux, which was won by Evident PR, Zumba inquired for PRGN agencies… Continue reading Zumba® Fitness selects 4 PRGN agencies in 7 European countries as PR Partners