News: PRGN Global Conference on crisis Management_Register Now

 

Tag: Strategy

 

The Best PR Can’t Replace Real Leadership

By Andy See - Perspective Strategies

At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them.  However, many make the mistake that PR can help them solve a real leadership and business problem especially when… Continue reading The Best PR Can’t Replace Real Leadership

Real Estate Communications: Add Color to Concrete

By Uwe Schmidt - Industrie-Contact • Public Relations

PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales process. For the moment, some… Continue reading Real Estate Communications: Add Color to Concrete

Understanding and Marketing to Generation-Z

By

There’s little question that businesses around the world have turned their attention to Generation Z, a group that is turning out to be far different than millennials and baby boomers.  As such, internal marketing and communications departments as well as outside firms are trying to first understand this audience and then put in place campaigns… Continue reading Understanding and Marketing to Generation-Z

How to Develop Effective Communications Strategies: The SNIPER approach

By Andy See Teong Leng - Perspective Strategies

The marketplace has often been described as a war zone, and your communications plan has to win the battle for the attention of audiences and most importantly, their buy-in. As the new year approaches, many brands and organizations would be in the midst of planning their next phase of communication. Broadly, we can see two… Continue reading How to Develop Effective Communications Strategies: The SNIPER approach

Ten Questions with Márk Németh

By Leslie Dagg - Bianchi Public Relations, Inc.

Name: Márk Németh Title: Head of Consumer PRGN Agency: Goodwill Communications Years at your agency: 7 Why did you choose to enter PR? I was working as a journalist at a print business daily when the world financial crisis hit. The editorial staff shrank and I found I had less time for the part of… Continue reading Ten Questions with Márk Németh

Four Actions Companies Must Take Before Launching A New Product

By David Cumpston - Landis Communications Inc. (LCI)

When it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating your news to the world. Here are four key things… Continue reading Four Actions Companies Must Take Before Launching A New Product

7 PR Tips On Turning The Tide On Consumer Distrust

By Sheena Campbell-Royle

We came from a world where selling a product or service was all about how you positioned yourself and how you ‘sold’ your company, through advertising, marketing and PR where you told people what you thought they should know about your product. It was really all about you and how good you were. Now we… Continue reading 7 PR Tips On Turning The Tide On Consumer Distrust

Integrating Your Marketing and PR Strategies

By C.L. Conroy - The Conroy Martinez Group

There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer. Today’s consumers are immune to traditional marketing, PR and advertising strategies.… Continue reading Integrating Your Marketing and PR Strategies

Five Reasons to Create a Social Media Editorial Calendar

By

It is always easier to reach your destination when you know where you want to go. Social media editorial calendars can map your social media strategy down a successful path. Not convinced? Here are five reasons why social media editorial calendars work for us and why we suggest adding them to your social media strategy.… Continue reading Five Reasons to Create a Social Media Editorial Calendar

Four ways to Connect with your Social Media Followers Offline

By

Social media management can be time consuming and expensive. For many the real value isn’t something they can clearly see. If your goal is to turn likes into more bricks and mortar customers, or you want to get a sense of a return on your investment, consider these ideas. 1. Exclusive Offers: Typically, your social… Continue reading Four ways to Connect with your Social Media Followers Offline

Quick Tips for Getting Started in Social Media

By

Social media is an essential aspect of building your brand, but building a strategy can be daunting. Here are a few quick tips for embracing social media to increase your business’s bottom line. Social media will give back to you and your business what you put into it. Take even just a small amount of… Continue reading Quick Tips for Getting Started in Social Media

American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence

By Uwe Schmidt - Industrie-Contact • Public Relations

CEOs can best prepare for interviews by knowing how journalists prepare themselves while making sure their online personas are up-to-date   While European journalists will permit CEOs to review quotes prior to publication, most U.S. media say no way!   Preparing to be interviewed by a North American journalist in the United States or Canada?… Continue reading American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence

Zumba® Fitness selects 4 PRGN agencies in 7 European countries as PR Partners

By Uwe Schmidt - Industrie-Contact • Public Relations

Cross border fitness trend   Four PR agencies from the Public Relations Global Network (PRGN) have been chosen over the last months as PR partners for Zumba Fitness, LLC, covering together seven European countries. After a pitch with four competing agencies in the Benelux, which was won by Evident PR, Zumba inquired for PRGN agencies… Continue reading Zumba® Fitness selects 4 PRGN agencies in 7 European countries as PR Partners