Nobody can foresee specific events or disruptions, however, there are trends and forces that shape the future. One of these is sustainability – or what investors call ESG....
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Nobody can foresee specific events or disruptions, however, there are trends and forces that shape the future. One of these is sustainability – or what investors call ESG....
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At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. ...
Continue ReadingPR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales process. For the moment, some of...
Continue ReadingThere’s little question that businesses around the world have turned their attention to Generation Z, a group that is turning out to be far different than millennials and baby boomers. As such, internal marketing and communications departments as well as outside firms are trying to first understand this audience and then put in place campaigns that...
Continue ReadingThe marketplace has often been described as a war zone, and your communications plan has to win the battle for the attention of audiences and most importantly, their buy-in. As the new year approaches, many brands and organizations would be in the midst of planning their next phase of communication. Broadly, we can see two strategies...
Continue ReadingName: Márk Németh...
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When it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating your news to the world....
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We came from a world where selling a product or service was all about how you positioned yourself and how you ‘sold’ your company, through advertising, marketing and PR where you told people what you thought they should know about your product. It was really all about you and how good you were. Now we are...
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There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer....
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It is always easier to reach your destination when you know where you want to go. Social media editorial calendars can map your social media strategy down a successful path. Not convinced? Here are five reasons why social media editorial calendars work for us and why we suggest adding them to your social media strategy....
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Social media management can be time consuming and expensive. For many the real value isn’t something they can clearly see. If your goal is to turn likes into more bricks and mortar customers, or you want to get a sense of a return on your investment, consider these ideas....
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Social media is an essential aspect of building your brand, but building a strategy can be daunting. Here are a few quick tips for embracing social media to increase your business’s bottom line....
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