La tecnologÃa está transformando, al mismo tiempo, las industrias, la educación y el desarrollo de talento. En consecuencia, las estrategias económicas atraviesan también un cambio de fondo: escasean ciertos perfiles, cambian las competencias que se demandan y la inteligencia artificial (IA) acelera una nueva forma de competir. Por ello, si quieren seguir el ritmo, los lÃderes...
Continue ReadingLa reciente encuesta global sobre influencia de marca realizada por PRGN revela diferencias sustanciales entre Europa y Estados Unidos que todo profesional de la comunicación deberÃa tener en cuenta. Aunque la lealtad del cliente es el indicador más valorado a ambos lados del Atlántico, en Europa predomina un enfoque más estratégico y a largo plazo, donde...
Continue ReadingEn un mundo donde la comunicación es el motor que conecta marcas y personas, el concepto de comunicación integrada va más allá de ser una elección estratégica: es una necesidad. En Race Comunicación, la agencia de PRGN (Public Relations Global Network) en Brasil, combinamos metodologÃas consagradas como PESO (Paid, Earned, Shared, Owned) y el Global PR...
Continue ReadingAs the United States gears up for another presidential election, the political landscape is more polarized than ever. This division extends beyond the ballot box, seeping into every aspect of public discourse and presenting unique challenges for businesses and organizations....
Continue ReadingEnhancing its capabilities in Europe’s Nordic Region, the Public Relations Global Network (PRGN) announced today it has added independent Sweden-based Aspekta AB to its global network....
Continue ReadingThe urgent need for environmental preservation and social responsibility, businesses and organizations are stepping up to implement pioneering initiatives that go beyond profit-making. Embracing Environmental, Social, and Governance (ESG) principles, these innovative projects are driving sustainable change and shaping a more conscientious future for industries worldwide. Let us explore some groundbreaking ESG initiatives driving sustainable change....
Continue ReadingThe main role we have, as PR and communication consultants, is to advise and support our clients to build honest, truth-based communications. This is highly important for any communication area and it’s actually vital when we discuss about sustainability. Because we all need higher moral choices in this strange world we live in today, after so...
Continue ReadingStakeholder and customer expectations have changed drastically in recent times, putting much pressure on businesses and brands to actively engage and communicate. It is now an expectation from stakeholders that businesses must operate with more accountability to the planet and people, besides making profits. This is not just true of regulators and investors, but also of...
Continue ReadingIt is five minutes to midnight, at least when it comes to sustainability and corporate reporting. We are living in a time where demands from several stakeholder groups – be it NGOs, customers, investors or governments – have never been higher. To give you an example: no one wants to buy a T-shirt that has been...
Continue ReadingThe Sustainable Finance Disclosure Regulation (SFDR) by the European Union points to a dilemma that financial market participants (FMPs) might also face in the U.S. If FMPs, who primarily focus on small and mid-sized enterprises (SMEs), have to report on the sustainability performance of the companies they work with, they might not be able to gather...
Continue ReadingCompanies are increasingly expected to report in detail and comprehensively on their material, non-financial sustainability information. The pressure comes from various sides, especially from investors and politics. Among current developments making new sustainability reporting standards to become legally binding, the recently created International Sustainability Standards Board (ISSB) and European Corporate Sustainability Reporting Directive (CSRD) should be...
Continue ReadingOne of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree. ...
Continue ReadingSustainability is becoming more and more important: People are aware of global challenges like climate change, pollution and social inequality, and they discuss them and ask for solutions. It is clear that companies have a major impact on social and ecological issues, so the pressure on them to operate sustainably is increasing accordingly. Not only because...
Continue ReadingWho doesn’t love redwood trees?...
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