Category: Sustainability

 

Why Sustainable Development is Important to Business

By Mark Paterson - Currie

Something any public relations person or business can do today that will make a difference is to embrace sustainable development. The move will set them up as individuals or companies for success. Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Soon, sustainability reporting… Continue reading Why Sustainable Development is Important to Business

PRGN Appoints Natacha Clarac EMEA Regional Vice President

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NEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) announced today the appointment of Natacha Clarac, general director of Athenora Consulting in Brussels, Belgium, as its new Regional Vice President for the Europe, Middle East and Africa (EMEA) region. Natacha will replace Sara Pearson, Founder and Chairman of integrated communications agency Spider in London, UK,… Continue reading PRGN Appoints Natacha Clarac EMEA Regional Vice President

PRGN 2022 Best Practice Awards: Agencies Win Big in Singapore

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The Public Relations Global Network (PRGN) announced winners of its 2022 Best Practice Awards at an awards gala ceremony held at the Gardens by the Bay in Singapore and attended by more than 30 member agencies from across the globe. In the 11th year of PRGN’s awards program, 32 member agencies submitted more than 100… Continue reading PRGN 2022 Best Practice Awards: Agencies Win Big in Singapore

Global Stagflation and Economic Recovery, Greenwashing vs. Sustainability, and Doing “Better Things” on the Agenda of PRGN Asia Summit

By Gabor Jelinek

For the first time in three decades of bi-annual member meetings behind closed doors, the Public Relations Global Network is opening parts of its upcoming member agency conference in Singapore to external guests who can follow online the discussion of keynote speakers and PRGN experts on Oct. 12, 2022. Dubbed the “PRGN Asia Summit”, the… Continue reading Global Stagflation and Economic Recovery, Greenwashing vs. Sustainability, and Doing “Better Things” on the Agenda of PRGN Asia Summit

Five Key Takeaways From Top Brands’ ESG Reports

By Tori Pishkula - ROOP & CO.

Over the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways to cut back on plastic use, and even devoting time to giving back to the community. In today’s market, many consumers go out of their… Continue reading Five Key Takeaways From Top Brands’ ESG Reports

What is Good Corporate Citizenship?

By Scott Hanson - HMA Public Relations

Being a good corporate citizen should be a part of every organization’s overall strategy. It starts at the top and isn’t something that should be approached in a haphazard way. Oftentimes, companies get involved in particular charities or causes because they have a direct connection to the CEO or other company leadership. Those initiatives are… Continue reading What is Good Corporate Citizenship?

New EU Sustainability Reporting Rules Ask EU and U.S. Companies for More Data on Operations

By Michael Diegelmann - cometis AG

The Sustainable Finance Disclosure Regulation (SFDR) by the European Union points to a dilemma that financial market participants (FMPs) might also face in the U.S. If FMPs, who primarily focus on small and mid-sized enterprises (SMEs), have to report on the sustainability performance of the companies they work with, they might not be able to… Continue reading New EU Sustainability Reporting Rules Ask EU and U.S. Companies for More Data on Operations

A Global, European and German Perspective on the Latest ESG Reporting Standards

By Michael Diegelmann - cometis AG

Companies are increasingly expected to report in detail and comprehensively on their material, non-financial sustainability information. The pressure comes from various sides, especially from investors and politics. Among current developments making new sustainability reporting standards to become legally binding, the recently created International Sustainability Standards Board (ISSB) and European Corporate Sustainability Reporting Directive (CSRD) should… Continue reading A Global, European and German Perspective on the Latest ESG Reporting Standards

Using Blockchain for ESG to Build Trust

By Mark Hazlin - Xenophon Strategies, Inc.

One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree.  New blockchain technologies, however, bring an added level of transparency, verifiable evidence, and therefore credibility, to… Continue reading Using Blockchain for ESG to Build Trust

Why Sustainability Matters to Your Business – and What Can You Do About It?

By Mark Paterson - Currie

Nobody can foresee specific events or disruptions, however, there are trends and forces that shape the future. One of these is sustainability – or what investors call ESG. Sustainability is a business approach to creating long-term value by considering how an organisation operates in the ecological, social and economic environment.  Sustainability (and ESG, which stands… Continue reading Why Sustainability Matters to Your Business – and What Can You Do About It?

PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions

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The Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe. In the tenth year of PRGN’s awards program, member agencies submitted close to 110 entries on client work, agency promotion and campaigns into 22 categories,… Continue reading PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions

Reduce Carbon Footprint in Your Daily Operations

By Yui Seeng Cheng - Mileage Communications

Virtual meetings are now an indispensable companion. They have helped and are continuing to help many navigate through life in a pandemic. In March alone last year, there were more than 200 million daily meeting participants on Zoom, both free and paid. In this era of advanced technology, coupled with the onslaught of Covid-19, the… Continue reading Reduce Carbon Footprint in Your Daily Operations

Five Plus One Tips To Connect a Brand with the Right NGOs

By Irina Patru - Free Communication

We can’t save everybody. We can’t find solutions for all the world’s problems as we don’t have unlimited resources. But it is our responsibility – as a company or as a brand – to do our best and have a positive social impact, now and in the future, in perfect alignment with our purpose. And… Continue reading Five Plus One Tips To Connect a Brand with the Right NGOs

ESG Based Investing Faces Fast Development in Singapore

By Yui Seeng Cheng - Mileage Communications

In 2018, teenage Swedish environmental activist Greta Thunberg caused a worldwide sensation by protesting outside the Swedish parliament to raise awareness for climate change activism. Since then, a whole gamut of issues associated with the environment has constantly been in the spotlight.  It’s not just environmental concerns that are becoming increasingly critical, but a more… Continue reading ESG Based Investing Faces Fast Development in Singapore

Talking About Your Position On Climate Change

By Mark Paterson - Currie

Climate action is the most mentioned UN Sustainable Development Goal (SDG) in corporate sustainability reports, according to the Global ESG Monitor, a unique study piloted by Public Relations Global Network members cometis, Xenophon Strategies and Currie, and research firm Kohorten. What is your company’s position on climate change? Is your company taking action? Whether you… Continue reading Talking About Your Position On Climate Change

Why Your Company Should Get Involved in Social Justice Issues

By Mac Prichard - Prichard Communications

Over the last year, many companies have asked themselves: are we doing enough to address social justice issues that affect our customers and employees? And is it wise for brands to publicly take a stance on such issues? Leaders are understandably hesitant to step out of their comfort zone and court any kind of controversy.… Continue reading Why Your Company Should Get Involved in Social Justice Issues

What Most Companies Get Wrong When Doing Their First ESG Report

By Mark Paterson (Currie), Michael Diegelmann and Justus Fischer (cometis)

Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems. In no way are we trying to deter you from producing your first ESG report. It is one of the most important reports a company does for responsible investors and key stakeholders. Yet, our experience with first-time… Continue reading What Most Companies Get Wrong When Doing Their First ESG Report

Public Relations Global Network Endorses UNESCO Declaration on a Healthier, Viable, Better World

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Global communications group joins initiative calling for communications professionals to do their part in face of the global pandemic, climate emergency and future threats facing mankind The Public Relations Global Network (PRGN) today joined an initiative endorsed by Orbicom, the network of UNESCO chairs in communications, and called the “International Declaration of Communications Professionals and Researchers… Continue reading Public Relations Global Network Endorses UNESCO Declaration on a Healthier, Viable, Better World

Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

By Michael Diegelmann and Justus Fischer - cometis AG

Sustainability is becoming more and more important: People are aware of global challenges like climate change, pollution and social inequality, and they discuss them and ask for solutions. It is clear that companies have a major impact on social and ecological issues, so the pressure on them to operate sustainably is increasing accordingly. Not only… Continue reading Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

Why Stakeholder Engagement is the First Step to Reach Your SDGs

By Mark Paterson - Currie

The world has a plan to end poverty, fight inequality and save the planet from climate change – the United Nations Sustainable Development Goals (SDGs). The SDGs contain 17 goals and 169 targets. The plan sounds lofty and daunting, right? Even so, the SDGs are forming part of the DNA of business, government and civil… Continue reading Why Stakeholder Engagement is the First Step to Reach Your SDGs

5 Simple Ways to Boost Visibility of a Stock

By Valentina Giacaman - RumboCierto Comunicaciones

Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again. How can publicly traded companies – especially midcaps and small firms not sitting on large marketing budgets – keep… Continue reading 5 Simple Ways to Boost Visibility of a Stock

New Angles That Work in Travel and Leisure PR in the Midst of the Pandemic

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As the Covid-19 pandemic continues to rage on, the world is learning how to cope with it and businesses are looking for new opportunities the crisis presents. In the travel and leisure industry – my closer area of expertise – professionals are already brainstorming now not only about how to survive, but also how to… Continue reading New Angles That Work in Travel and Leisure PR in the Midst of the Pandemic

Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

By Andy See Teong Leng - Perspective Strategies

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this Covid-19 era. In fact, businesses, big or small (including mom… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

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The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this Covid-19 era. In fact, businesses, big or small (including mom… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

What Can Redwood Trees Teach Business about Sustainability?

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Who doesn’t love redwood trees? These iconic trees, some of the oldest and certainly the tallest and largest in the world, are mainly located in California (with a small grove also in remote China). Redwoods exude a majestic presence with their beauty, their breadth, their height and their age: it just makes you want to… Continue reading What Can Redwood Trees Teach Business about Sustainability?

Three steps to boost your sustainability offering

By Ryan Ong - Currie

Sustainability is no longer an optional extra. It’s becoming a core part of business. In 2019, 90% of the S&P500 published a sustainability report. Investors and customers increasingly expect companies to meet their sustainability criteria. The pressure is not just coming from board rooms. Two-thirds of employees say sustainability is extremely important to them. So,… Continue reading Three steps to boost your sustainability offering

How hospitality and leisure PR has changed under Covid-19

By Judy Kuramata - Integrate Communications

The global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive. How has PR changed as a result? Can PR help in this situation? How should PR professionals think differently now? Here are what we have… Continue reading How hospitality and leisure PR has changed under Covid-19

The importance of ESG reporting for listed and non-listed companies

By Michael Diegelmann and Daniela Diedrich - cometis AG

There used to be a time in which an investor’s main objective was to maximise the return on their investment without any regard for factors concerning the environment (E), social (S) matters, or governance (G). These times are over. Now there is an increasing awareness of these so-called ESG criteria among the general public and… Continue reading The importance of ESG reporting for listed and non-listed companies

What if we turned the Covid-attitude into sustainable corporate behavior?

By Stéphane Billiet - WE agency

Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche of good deeds and good intentions might be viewed as excessive by some, I’ve been impressed by the… Continue reading What if we turned the Covid-attitude into sustainable corporate behavior?

How to include the SDGs in your company’s DNA?

By Ryan Ong - Currie

What do Unilever, Oxfam, Cambridge University and the German Federal Government have in common? They all report against the UN’s Sustainable Development Goals (SDGs). The SDGs are becoming the common DNA of business, government and civil society around the world. But what are the SDGs? And how can your organisation add the SDGs to its… Continue reading How to include the SDGs in your company’s DNA?

A genuine approach: positive impact lobbying – and why clients should care…?

By Natacha Clarac - Athenora Consulting

The worldwide image of business lobbyists is rather negative: they fight to defend only their companies’ interests; they mobilize their energy to keep a status quo when the world is requesting changes; they act in the shadow. But this aversion to lobbying is not a fatality: the root causes of negative mindsets can be changed… Continue reading A genuine approach: positive impact lobbying – and why clients should care…?

WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND

By C.L. Conroy - The Conroy Martinez Group

Nobody is more strongly positioned to create long-term, sustainable change than companies. According to a 2016 PwC Global CEO survey, 64% of CEOs say that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” The Survey interviewed 1,409 CEOs in 83 countries with 76% defining business success by more… Continue reading WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND

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