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Category: Corporate Communications

 

Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration

By Irina Patru - Free Communication

Choosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship. For a deeper dive into the matter – and to get an authentic glimpse of the NGOs’ perspective – we have interviewed… Continue reading Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration

Building Brand Loyalty after the Year of the Pandemic

By Ekaterina Movsesyan - CROS Public Relations & Public Affairs Company

The pandemic year has changed many relationships, including those between brands and their consumers. This seems quite natural. Over the past year, people have fundamentally shifted their focus from consumption to life and health. The value of individual life, regardless of nationality, age and personal history, transformed from a theoretical, speculative concept into a very… Continue reading Building Brand Loyalty after the Year of the Pandemic

How to Launch a Public Affairs Program If Your Brand Has Never Done It Before

By Mark Hazlin - Xenophon Strategies, Inc.

There’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends.  Similarly, the decision for a brand to engage in a public affairs program—a political communications… Continue reading How to Launch a Public Affairs Program If Your Brand Has Never Done It Before

How Earned Media Supercharges Search

By Natalie Ghidotti - Ghidotti

Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media. With that third party validation tempering any skepticism of marketing tactics or spin, media coverage in news or trade outlets can be a powerful tool for your business. Brand… Continue reading How Earned Media Supercharges Search

Leadership & Communication: Purpose Begins at Home

By Andy See - Perspective Strategies

The Covid-19 pandemic has undoubtedly left devastating effects on healthcare systems, businesses, and economies around the world. Many families lost their livelihoods and for some, even their loved ones. While the pandemic continues to hit many countries, it has also created an opportunity. This crisis has reaffirmed the importance for organisations and businesses to prioritise… Continue reading Leadership & Communication: Purpose Begins at Home

ESG Based Investing Faces Fast Development in Singapore

By Yui Seeng Cheng - Mileage Communications

In 2018, teenage Swedish environmental activist Greta Thunberg caused a worldwide sensation by protesting outside the Swedish parliament to raise awareness for climate change activism. Since then, a whole gamut of issues associated with the environment has constantly been in the spotlight.  It’s not just environmental concerns that are becoming increasingly critical, but a more… Continue reading ESG Based Investing Faces Fast Development in Singapore

How Workplace Culture Can Lead to Improved Performance and Better Results

By Ekaterina Movsesyan - CROS PR - CROS Public Relations & Public Affairs Company

Approaches to aligning corporate culture have been significantly changing over the past several years. However, with the advent of the pandemic, all current processes have accelerated: the accumulated problems have become more prominent and new challenges required a quick shift in the focus of attention. In general, a trend towards awareness, self-cognition and self-development appeared… Continue reading How Workplace Culture Can Lead to Improved Performance and Better Results

Talking About Your Position On Climate Change

By Mark Paterson - Currie

Climate action is the most mentioned UN Sustainable Development Goal (SDG) in corporate sustainability reports, according to the Global ESG Monitor, a unique study piloted by Public Relations Global Network members cometis, Xenophon Strategies and Currie, and research firm Kohorten. What is your company’s position on climate change? Is your company taking action? Whether you… Continue reading Talking About Your Position On Climate Change

Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

By C.L. Conroy - The Conroy Martinez Group

Several years ago, an automobile insurance company came to our Miami PR Firm asking if we can market a bilingual literacy program for them. We were ecstatic! We had been trying to explain to several of our corporate clients the value of investing in Corporate Social Responsibility (CSR), also known as Cause Related Marketing.  And… Continue reading Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

Content Marketing at its Best

By Natalie Ghidotti - Ghidotti

From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand awareness, thought leadership and lead generation. However, it takes more than publishing a… Continue reading Content Marketing at its Best

Why Your Company Should Get Involved in Social Justice Issues

By Mac Prichard - Prichard Communications

Over the last year, many companies have asked themselves: are we doing enough to address social justice issues that affect our customers and employees? And is it wise for brands to publicly take a stance on such issues? Leaders are understandably hesitant to step out of their comfort zone and court any kind of controversy.… Continue reading Why Your Company Should Get Involved in Social Justice Issues

How to Use Polling for More Effective PR Communication?

By Robert Bauer - accelent communications

Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are a few caveats to observe so… Continue reading How to Use Polling for More Effective PR Communication?

The Best PR Can’t Replace Real Leadership

By Andy See - Perspective Strategies

At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them.  However, many make the mistake that PR can help them solve a real leadership and business problem especially when… Continue reading The Best PR Can’t Replace Real Leadership

What Should PR Firms Be Prepared For In the Post-Covid Era?

By Alexandra Diniță - Free Communication

Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact, advise, contain, create – connections, ideas, plans,… Continue reading What Should PR Firms Be Prepared For In the Post-Covid Era?

What Makes an Attorney a Good Source for the Media?

By Mikayla Ickes - Buchanan Public Relations

Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while highlighting their expertise. However, depending on the size of the law firm,… Continue reading What Makes an Attorney a Good Source for the Media?

From Brand Purpose to Brand Activism: Time to Act

By Giulia Serazzi - Sound Public Relations

“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that mark the transition from storytelling to storydoing. What is brand… Continue reading From Brand Purpose to Brand Activism: Time to Act

The New Chapters You Should Add to Your Crisis Handbook After Covid-19

By Natalie Ghidotti - Ghidotti

Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in the headlines or gets managed internally, everyone immediately recognizes what worked… and what… Continue reading The New Chapters You Should Add to Your Crisis Handbook After Covid-19

SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role

By Brianne Miller - Landis Communications Inc. (LCI)

You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today. Life moves pretty fast. If you don’t… Continue reading SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role

Five Ways Communicators Should Prepare to Reopen After Covid-19

By Natalie Ghidotti - Ghidotti

It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However, with vaccine rollouts across the United States on a fast track by… Continue reading Five Ways Communicators Should Prepare to Reopen After Covid-19

What Most Companies Get Wrong When Doing Their First ESG Report

By Mark Paterson (Currie), Michael Diegelmann and Justus Fischer (cometis)

Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems. In no way are we trying to deter you from producing your first ESG report. It is one of the most important reports a company does for responsible investors and key stakeholders. Yet, our experience with first-time… Continue reading What Most Companies Get Wrong When Doing Their First ESG Report

The Five Crises to Watch for in 2021

By Michelle Lyng - Novitas Communications

It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as we work to normalize again. Vaccine rollout… Continue reading The Five Crises to Watch for in 2021

2020 – The Year of Crisis

By Philip Hauserman - The Castle Group

What a year.  2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. As we reflect on 2020, we all… Continue reading 2020 – The Year of Crisis

Why Companies Should Invest into PR & Digital in 2021 and Beyond?

By - The Conroy Martinez Group

As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line?  As members of the Public Relations Global Network (PRGN), we are all given this challenge by our clients regularly. Of course, the world is in a different place globally… Continue reading Why Companies Should Invest into PR & Digital in 2021 and Beyond?

Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond

By Blake Lewis III. - Three Box Strategic Communications

For most business leaders, 2020 almost certainly will be viewed similarly to sports accomplishments that include asterisks to denote records set under questionable circumstances. Yet, many of us as senior communications advisers are wired for this time in history. While we admittedly prefer to function through carefully planned and crafted strategies and tactics, most of… Continue reading Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond

Why Stakeholder Engagement is the First Step to Reach Your SDGs

By Mark Paterson - Currie

The world has a plan to end poverty, fight inequality and save the planet from climate change – the United Nations Sustainable Development Goals (SDGs). The SDGs contain 17 goals and 169 targets. The plan sounds lofty and daunting, right? Even so, the SDGs are forming part of the DNA of business, government and civil… Continue reading Why Stakeholder Engagement is the First Step to Reach Your SDGs

5 Simple Ways to Boost Visibility of a Stock

By Valentina Giacaman - RumboCierto Comunicaciones

Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again. How can publicly traded companies – especially midcaps and small firms not sitting on large marketing budgets – keep… Continue reading 5 Simple Ways to Boost Visibility of a Stock

Russia’s CROS and North American agencies dominate PRGN 2020 Best Practice Awards

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The Public Relations Global Network (PRGN) announced winners of its 2020 Best Practice Awards today in an online Awards Gala ceremony attended by member agencies from across the globe virtually. “With the PRGN awards, we celebrate every year the outstanding work done by our member agencies and at the same time offer inspiration and ideas… Continue reading Russia’s CROS and North American agencies dominate PRGN 2020 Best Practice Awards

Communicators from Around the World Convene Virtually to Exchange Knowledge and Develop Business Partnerships Globally

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(Oct. 19, 2020 – NEW YORK) – The Public Relations Global Network (PRGN), hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” Held in conjunction with the network’s bi-annual Fall conference on October 16, this first-time virtual event was attended by nearly 200 communicators from around the… Continue reading Communicators from Around the World Convene Virtually to Exchange Knowledge and Develop Business Partnerships Globally

Leadership Is Communication

By Andy See Teong Leng - Perspective Strategies

We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what they expect when they interact with brands and corporations. Communicating corporate and brand values… Continue reading Leadership Is Communication

Effective B2G Communications, or How to Reach Political Decision Makers in the Digital Age

By Valentina Giacaman - RumboCierto Comunicaciones

With crises of democracies and capitalism the end of this decade has brought to us globally, it has become more and more necessary and frequent for diverse interest groups to express their opinions to governments in fast and powerful ways to change the environment around them. Tired of waiting to raise their voices through traditionally… Continue reading Effective B2G Communications, or How to Reach Political Decision Makers in the Digital Age

What Can Redwood Trees Teach Business about Sustainability?

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Who doesn’t love redwood trees? These iconic trees, some of the oldest and certainly the tallest and largest in the world, are mainly located in California (with a small grove also in remote China). Redwoods exude a majestic presence with their beauty, their breadth, their height and their age: it just makes you want to… Continue reading What Can Redwood Trees Teach Business about Sustainability?

Three steps to boost your sustainability offering

By Ryan Ong - Currie

Sustainability is no longer an optional extra. It’s becoming a core part of business. In 2019, 90% of the S&P500 published a sustainability report. Investors and customers increasingly expect companies to meet their sustainability criteria. The pressure is not just coming from board rooms. Two-thirds of employees say sustainability is extremely important to them. So,… Continue reading Three steps to boost your sustainability offering

How hospitality and leisure PR has changed under Covid-19

By Judy Kuramata - Integrate Communications

The global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive. How has PR changed as a result? Can PR help in this situation? How should PR professionals think differently now? Here are what we have… Continue reading How hospitality and leisure PR has changed under Covid-19

Real Estate Communications: Add Color to Concrete

By Uwe Schmidt - Industrie-Contact AG

PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales process. For the moment, some… Continue reading Real Estate Communications: Add Color to Concrete