Nonprofit outreach requires a strategic approach to create the right voice which will lead to the right result. Bringing Hope to the Family USA turned to The Hoyt Organization, Inc. (THO), the Los Angeles area PRGN member agency, to develop a strong digital presence to target U.S.-based companies and people to support the American division of...
Continue ReadingBuilding a team from an internal communications point of view can be challenging. What’s the best way to tackle this process? How do you select a team of consultants that can work together, support each other and leverage the total experience to create the best brand experience? And, how do you know you’re getting the right...
Continue ReadingLos Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque – often snowcapped – mountains to the right, Los Angeles is what many would view as paradise. ...
Continue ReadingC-suite executives play a pivotal role in shaping an organization’s vision and strategy, and they rely on skilled communicators – such as their PR professionals or the chief communications officer – to translate their vision into impactful messaging to the organization and its stakeholders. This involves a careful balance of positioning the issues correctly, and often...
Continue ReadingEffective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more. While the primary function is to establish and uphold the reputation, credibility, and visibility of these firms within their respective markets, a well thought out strategic plan...
Continue ReadingToday, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business landscape, a strategic investment in communications efforts can drive results and help companies stand out in...
Continue ReadingIn today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it also sets the stage to build the new business pipeline. How does that...
Continue ReadingKnown as the City of Angels, Los Angeles boasts both the second largest media market and the third busiest airport in the United States – and there is a lot more to La La Land. We also have a diverse, multi-ethnic population that makes us a cultural hub – with people from more than 180 counties...
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