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Category: PR Tips & Trends

 

Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration

By Irina Patru - Free Communication

Choosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship. For a deeper dive into the matter – and to get an authentic glimpse of the NGOs’ perspective – we have interviewed… Continue reading Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration

Building Brand Loyalty after the Year of the Pandemic

By Ekaterina Movsesyan - CROS Public Relations & Public Affairs Company

The pandemic year has changed many relationships, including those between brands and their consumers. This seems quite natural. Over the past year, people have fundamentally shifted their focus from consumption to life and health. The value of individual life, regardless of nationality, age and personal history, transformed from a theoretical, speculative concept into a very… Continue reading Building Brand Loyalty after the Year of the Pandemic

How to Launch a Public Affairs Program If Your Brand Has Never Done It Before

By Mark Hazlin - Xenophon Strategies, Inc.

There’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends.  Similarly, the decision for a brand to engage in a public affairs program—a political communications… Continue reading How to Launch a Public Affairs Program If Your Brand Has Never Done It Before

How Earned Media Supercharges Search

By Natalie Ghidotti - Ghidotti

Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media. With that third party validation tempering any skepticism of marketing tactics or spin, media coverage in news or trade outlets can be a powerful tool for your business. Brand… Continue reading How Earned Media Supercharges Search

Five Plus One Tips To Connect a Brand with the Right NGOs

By Irina Patru - Free Communication

We can’t save everybody. We can’t find solutions for all the world’s problems as we don’t have unlimited resources. But it is our responsibility – as a company or as a brand – to do our best and have a positive social impact, now and in the future, in perfect alignment with our purpose. And… Continue reading Five Plus One Tips To Connect a Brand with the Right NGOs

Leadership & Communication: Purpose Begins at Home

By Andy See - Perspective Strategies

The Covid-19 pandemic has undoubtedly left devastating effects on healthcare systems, businesses, and economies around the world. Many families lost their livelihoods and for some, even their loved ones. While the pandemic continues to hit many countries, it has also created an opportunity. This crisis has reaffirmed the importance for organisations and businesses to prioritise… Continue reading Leadership & Communication: Purpose Begins at Home

Top 10 Tactical Tools of Consumer PR

By Bill Southard - Southard Communications

As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer public relations. The benefits are clear and include boosting top-of-mind consumer awareness, building credibility,… Continue reading Top 10 Tactical Tools of Consumer PR

ESG Based Investing Faces Fast Development in Singapore

By Yui Seeng Cheng - Mileage Communications

In 2018, teenage Swedish environmental activist Greta Thunberg caused a worldwide sensation by protesting outside the Swedish parliament to raise awareness for climate change activism. Since then, a whole gamut of issues associated with the environment has constantly been in the spotlight.  It’s not just environmental concerns that are becoming increasingly critical, but a more… Continue reading ESG Based Investing Faces Fast Development in Singapore

Harnessing the Untapped Marketing Power of Clubhouse

By Lauren Reed - REED Public Relations

Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and curate “club rooms” where they can discuss any topic in the world. Discussions are often… Continue reading Harnessing the Untapped Marketing Power of Clubhouse

How Workplace Culture Can Lead to Improved Performance and Better Results

By Ekaterina Movsesyan - CROS PR - CROS Public Relations & Public Affairs Company

Approaches to aligning corporate culture have been significantly changing over the past several years. However, with the advent of the pandemic, all current processes have accelerated: the accumulated problems have become more prominent and new challenges required a quick shift in the focus of attention. In general, a trend towards awareness, self-cognition and self-development appeared… Continue reading How Workplace Culture Can Lead to Improved Performance and Better Results

Talking About Your Position On Climate Change

By Mark Paterson - Currie

Climate action is the most mentioned UN Sustainable Development Goal (SDG) in corporate sustainability reports, according to the Global ESG Monitor, a unique study piloted by Public Relations Global Network members cometis, Xenophon Strategies and Currie, and research firm Kohorten. What is your company’s position on climate change? Is your company taking action? Whether you… Continue reading Talking About Your Position On Climate Change

Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

By C.L. Conroy - The Conroy Martinez Group

Several years ago, an automobile insurance company came to our Miami PR Firm asking if we can market a bilingual literacy program for them. We were ecstatic! We had been trying to explain to several of our corporate clients the value of investing in Corporate Social Responsibility (CSR), also known as Cause Related Marketing.  And… Continue reading Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

Content Marketing at its Best

By Natalie Ghidotti - Ghidotti

From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand awareness, thought leadership and lead generation. However, it takes more than publishing a… Continue reading Content Marketing at its Best

The Return of Newsletters

By Chiara Dovere - Sound Public Relations

A traditional communication tool ended up in the shadows, thanks to the advent of social media, but newsletters are back and are on the rise again. Newsletters are now seen as the most suitable strategy for effective communication with consumers, especially in times of lockdown, according to the Talkwalker and Hubspot report on Social Media… Continue reading The Return of Newsletters

Why Your Company Should Get Involved in Social Justice Issues

By Mac Prichard - Prichard Communications

Over the last year, many companies have asked themselves: are we doing enough to address social justice issues that affect our customers and employees? And is it wise for brands to publicly take a stance on such issues? Leaders are understandably hesitant to step out of their comfort zone and court any kind of controversy.… Continue reading Why Your Company Should Get Involved in Social Justice Issues

How to Use Polling for More Effective PR Communication?

By Robert Bauer - accelent communications

Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are a few caveats to observe so… Continue reading How to Use Polling for More Effective PR Communication?

The Best PR Can’t Replace Real Leadership

By Andy See - Perspective Strategies

At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them.  However, many make the mistake that PR can help them solve a real leadership and business problem especially when… Continue reading The Best PR Can’t Replace Real Leadership

Navigating the World of Influencers in PR

By Yui Seeng Cheng - Mileage Communications

Without a doubt, technology has opened the door to one of the most remarkable and recent inventions, social media. Its thriving popularity is apparent — as of the start of this year, more than 55% of the total global population are now social media users.  Social media has become an essential part of organizations Public… Continue reading Navigating the World of Influencers in PR

Millennials vs. Gen Z – The Importance of Generational Marketing

By Natalie Ghidotti - Ghidotti

We used to think of Millennials and Gen Z-ers as, well, the young people in our lives, but in recent months the difference between the two generations has become a viral topic. Open any social media platform and you’ll see one generation mocking the other about clothing and hairstyle choices, but the differences between the… Continue reading Millennials vs. Gen Z – The Importance of Generational Marketing

What Should PR Firms Be Prepared For In the Post-Covid Era?

By Alexandra Diniță - Free Communication

Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact, advise, contain, create – connections, ideas, plans,… Continue reading What Should PR Firms Be Prepared For In the Post-Covid Era?

Real Estate PR: Top Five Trends for a Hot Market

By Michelle Lyng - Novitas Communications

Last year was epic in terms of disruption to most businesses and few industries were as disrupted as the real estate industry. While the disruption was immense, it wasn’t all negative. In fact, real estate is having a banner year in 2021, fueled in part by the way the real estate had to change its… Continue reading Real Estate PR: Top Five Trends for a Hot Market

What Makes an Attorney a Good Source for the Media?

By Mikayla Ickes - Buchanan Public Relations

Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while highlighting their expertise. However, depending on the size of the law firm,… Continue reading What Makes an Attorney a Good Source for the Media?

Top Five Examples of Successful Food PR

By Lauren Reed - REED Public Relations

Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives. A few PR campaigns from the past several years have stood out above the rest. Read on for a sample of our favorites and our takeaways… Continue reading Top Five Examples of Successful Food PR

From Brand Purpose to Brand Activism: Time to Act

By Giulia Serazzi - Sound Public Relations

“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that mark the transition from storytelling to storydoing. What is brand… Continue reading From Brand Purpose to Brand Activism: Time to Act

Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

By Lauren Reed - REED Public Relations

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes. Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure… Continue reading Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

The New Chapters You Should Add to Your Crisis Handbook After Covid-19

By Natalie Ghidotti - Ghidotti

Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in the headlines or gets managed internally, everyone immediately recognizes what worked… and what… Continue reading The New Chapters You Should Add to Your Crisis Handbook After Covid-19

Five Key Campaign Reboot Elements For Tourism Brands After Covid-19

By Dominique Biquard - IDENTIA / PR

Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist. Today, a year later from the pandemic’s onset, we are struggling to adapt to this new normal. The hospitality and tourism… Continue reading Five Key Campaign Reboot Elements For Tourism Brands After Covid-19

SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role

By Brianne Miller - Landis Communications Inc. (LCI)

You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today. Life moves pretty fast. If you don’t… Continue reading SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role

The Best Social Media Campaigns of 2020

By Uwe Schmidt - Industrie-Contact AG

Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant insight to communication pros not just because of the brand name behind the campaigns but… Continue reading The Best Social Media Campaigns of 2020

Five Ways Communicators Should Prepare to Reopen After Covid-19

By Natalie Ghidotti - Ghidotti

It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However, with vaccine rollouts across the United States on a fast track by… Continue reading Five Ways Communicators Should Prepare to Reopen After Covid-19

How to Find Micro-Influencers That Match Your Brand

By Lauren Reed - REED Public Relations

Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between.  With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social… Continue reading How to Find Micro-Influencers That Match Your Brand

How to Successfully Host a Hybrid Event

By Keri McIntosh - The Castle Group

Once upon a time, we only talked about “hybrid” in science class. Today, the word is ubiquitous. In any language, we’re referring that in-between world blending in-person and remote – in the classroom, office and, yes, events.  Ready or not, hybrid events are in your future; depending on where you are, maybe sooner than later.… Continue reading How to Successfully Host a Hybrid Event

Clubhouse: Voice-Based Communications Returns as a Key Element in Building Relations

By Giulia Serazzi - Sound Public Relations

From podcasts to Clubhouse, new communication trends are putting oral culture back at the center of communications and public relations. With around two million users worldwide in January and around 50,000 users in Italy just weeks after its arrival in our country, Clubhouse is a networking platform that has brought voice, the most traditional communication… Continue reading Clubhouse: Voice-Based Communications Returns as a Key Element in Building Relations

The Five Crises to Watch for in 2021

By Michelle Lyng - Novitas Communications

It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as we work to normalize again. Vaccine rollout… Continue reading The Five Crises to Watch for in 2021

PR Tips for Tech Companies Entering The Automotive Market

By Mariusz Pleban - OneMulti

For starters, here’s one piece of useful information: the automotive PR industry is now very similar to the technology PR industry. This is because cars have become devices and drivers have become more of a user. Sounds familiar, right? I used to work for a tire company and now I work for a device producing… Continue reading PR Tips for Tech Companies Entering The Automotive Market

Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

By Michael Diegelmann and Justus Fischer - cometis AG

Sustainability is becoming more and more important: People are aware of global challenges like climate change, pollution and social inequality, and they discuss them and ask for solutions. It is clear that companies have a major impact on social and ecological issues, so the pressure on them to operate sustainably is increasing accordingly. Not only… Continue reading Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

How PR Will Absorb the Social Sphere in the 2020s

By Natalie Ghidotti - Ghidotti

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the world. Both as individuals… Continue reading How PR Will Absorb the Social Sphere in the 2020s

How PR Will Absorb the Social Sphere in the 2020s

By Natalie Ghidotti - Ghidotti

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the world. Both as individuals… Continue reading How PR Will Absorb the Social Sphere in the 2020s

Why Companies Should Invest into PR & Digital in 2021 and Beyond?

By - The Conroy Martinez Group

As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line?  As members of the Public Relations Global Network (PRGN), we are all given this challenge by our clients regularly. Of course, the world is in a different place globally… Continue reading Why Companies Should Invest into PR & Digital in 2021 and Beyond?

Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond

By Blake Lewis III. - Three Box Strategic Communications

For most business leaders, 2020 almost certainly will be viewed similarly to sports accomplishments that include asterisks to denote records set under questionable circumstances. Yet, many of us as senior communications advisers are wired for this time in history. While we admittedly prefer to function through carefully planned and crafted strategies and tactics, most of… Continue reading Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond

PRGN’s Public Relations Predictions For 2021

By David Landis - Landis Communications Inc. (LCI)

It’s that time of year to look into the crystal ball for the future. 2020 has by all accounts been one of the most challenging years (at least in my lifetime). I think we’re all looking forward to some positive change. So, for 2021, what is the future of communications, the future of PR and… Continue reading PRGN’s Public Relations Predictions For 2021

Rethinking Corporate Event Strategies for 2021: How Hybrid Events Accomplish Goals and Create Engagement

By Danielle Dickinson - The Castle Group

With Covid-19 still dominating our social and business interactions – and will likely continue to do so well into 2021 – the usual company meetings are bound to look a lot different for some time to come. So it is high time we take a look at how hybrid events combine the best of in-person… Continue reading Rethinking Corporate Event Strategies for 2021: How Hybrid Events Accomplish Goals and Create Engagement

Why Stakeholder Engagement is the First Step to Reach Your SDGs

By Mark Paterson - Currie

The world has a plan to end poverty, fight inequality and save the planet from climate change – the United Nations Sustainable Development Goals (SDGs). The SDGs contain 17 goals and 169 targets. The plan sounds lofty and daunting, right? Even so, the SDGs are forming part of the DNA of business, government and civil… Continue reading Why Stakeholder Engagement is the First Step to Reach Your SDGs

5 Simple Ways to Boost Visibility of a Stock

By Valentina Giacaman - RumboCierto Comunicaciones

Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again. How can publicly traded companies – especially midcaps and small firms not sitting on large marketing budgets – keep… Continue reading 5 Simple Ways to Boost Visibility of a Stock

New Angles That Work in Travel and Leisure PR in the Midst of the Pandemic

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As the Covid-19 pandemic continues to rage on, the world is learning how to cope with it and businesses are looking for new opportunities the crisis presents. In the travel and leisure industry – my closer area of expertise – professionals are already brainstorming now not only about how to survive, but also how to… Continue reading New Angles That Work in Travel and Leisure PR in the Midst of the Pandemic

Five Secrets of Successful Video Marketing

By Natalie Ghidotti - Ghidotti

Successful content marketing takes time and energy and let’s be honest, as you begin to develop your strategy, you simply can’t do everything at once. Writing a daily or even weekly blog may seem simple at first, but when you add keyword research, interviews, graphics, photographs, CTAs and careful integration into your broader digital marketing… Continue reading Five Secrets of Successful Video Marketing

Communicators from Around the World Convene Virtually to Exchange Knowledge and Develop Business Partnerships Globally

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(Oct. 19, 2020 – NEW YORK) – The Public Relations Global Network (PRGN), hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” Held in conjunction with the network’s bi-annual Fall conference on October 16, this first-time virtual event was attended by nearly 200 communicators from around the… Continue reading Communicators from Around the World Convene Virtually to Exchange Knowledge and Develop Business Partnerships Globally

Leadership Is Communication

By Andy See Teong Leng - Perspective Strategies

We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what they expect when they interact with brands and corporations. Communicating corporate and brand values… Continue reading Leadership Is Communication

Effective B2G Communications, or How to Reach Political Decision Makers in the Digital Age

By Valentina Giacaman - RumboCierto Comunicaciones

With crises of democracies and capitalism the end of this decade has brought to us globally, it has become more and more necessary and frequent for diverse interest groups to express their opinions to governments in fast and powerful ways to change the environment around them. Tired of waiting to raise their voices through traditionally… Continue reading Effective B2G Communications, or How to Reach Political Decision Makers in the Digital Age

Six Tips: How SEO Can Power Your New Business Strategy

By David Landis - Landis Communications Inc. (LCI)

I’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). Our marketing communications agency, Landis Communications Inc. in San Francisco, celebrates 30 years in business this October. For probably… Continue reading Six Tips: How SEO Can Power Your New Business Strategy

How to Work with NGOs for Mutual Success

By Uwe Schmidt - Industrie-Contact AG

Close cooperation between agencies and non-governmental organizations (NGO) is becoming the norm increasingly, as it offers a win-win situation for both sides. Ideally, such cooperation can generate for NGOs an increase in resources, as well as growing public awareness, improved reputation, accomplishing new extraordinary projects and recruiting more donors.  On the agency side, such cooperation… Continue reading How to Work with NGOs for Mutual Success

How Best to Work With Micro-Influencers

By Natalie Ghidotti - Ghidotti

When it comes to promoting a brand or product on social media, it can be difficult to reach the masses of your target audience without a large following. This is why it’s common to see celebrities, athletes and other influencers endorsing various brands on their Instagram, Twitter, Facebook and other social media platforms. However, tapping… Continue reading How Best to Work With Micro-Influencers

When Back-to-School is Anything but Normal

By Shannon Quinn - L.C. Williams & Associates

Pitching seasonal media stories is a staple of consumer public relations. The coverage calendar ebbs and flows with many of the same topics year after year, and our job is to find a new angle to help our clients shine. Back-to-school season has been one of the most consistent and far-reaching seasonal stories to tie… Continue reading When Back-to-School is Anything but Normal

What does a PR firm do in the digital age?

By Lynn Erasmus - HWB Communications

Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable. To a certain extent one… Continue reading What does a PR firm do in the digital age?

Social Media — A Boon or a Bane?

By Boh Tiong Yap - Mileage Communications

There’s been no shortage of discussion about social media’s seemingly endless potential to bring people closer together.  Clearly, it is a powerful tool that can efficiently provide information to the masses and create stronger bonds in any number of communities. However, along with these positive opportunities come threats to all entities, especially in today’s “new… Continue reading Social Media — A Boon or a Bane?

It Takes More Than an Optimised Press Release to Hit the SEO Mark

By Lynn Erasmus - HWB Communications

In today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the best possible SEO ranking. Two of the critical factors underlying successful… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark

Female leadership and PR: What have they in common?

By Alessandra Malvermi - Sound Public Relations

The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern working organization, inspired by values such as active listening, empathy, sharing, delegation and inclusion.… Continue reading Female leadership and PR: What have they in common?

Flying in the Time of COVID – 2020 Frequent Flyer Survey

By David Fuscus - Xenophon Strategies, Inc.

Washington, DC PRGN member Xenophon Strategies‘ has released their 2020 Frequent Flyer Survey on flying in the time of COVID-19. The research was conducted by the firm’s research arm, Xenophon Analytics by polling their (opt-in) 200,000 Frequent Flyer Database. The survey data shows that 60% of flyers are planning a trip in the next six… Continue reading Flying in the Time of COVID – 2020 Frequent Flyer Survey

How hospitality and leisure PR has changed under Covid-19

By Judy Kuramata - Integrate Communications

The global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive. How has PR changed as a result? Can PR help in this situation? How should PR professionals think differently now? Here are what we have… Continue reading How hospitality and leisure PR has changed under Covid-19

Real Estate Communications: Add Color to Concrete

By Uwe Schmidt - Industrie-Contact AG

PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales process. For the moment, some… Continue reading Real Estate Communications: Add Color to Concrete

The Virtuous Cycle in the PR Industry

By Boh Tiong Yap - Mileage Communications - India

The Mileage Communications Group celebrates its 28th anniversary in 2020. On this occasion, I am especially proud of what our group has contributed to the PR industry in Singapore and the profound impact we have made in nurturing creative young minds for our profession. Over the years, our Singapore headquarters has taken in numerous interns… Continue reading The Virtuous Cycle in the PR Industry

Understanding and Marketing to Generation-Z

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There’s little question that businesses around the world have turned their attention to Generation Z, a group that is turning out to be far different than millennials and baby boomers.  As such, internal marketing and communications departments as well as outside firms are trying to first understand this audience and then put in place campaigns… Continue reading Understanding and Marketing to Generation-Z

The Five Pillars of Online Reputation Management

By Toomas Kull - Cabinet Privé de Conseils, S.A.

Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots movements and major issues, such as Brexit, #MeToo and Extinction Rebellion, have been… Continue reading The Five Pillars of Online Reputation Management

Small is Beautiful: Managing a PR Firm

By Valentina Giacaman - RumboCierto Comunicaciones

The global health and economic crisis that all of humanity faces in 2020 has forced many PR firms to downsize. While size is quite clearly not the ultimate factor determining the quality of services of a PR agency – or how they are a match with their clients – a boutique size and family atmosphere… Continue reading Small is Beautiful: Managing a PR Firm

Expand Your Monitoring, and Brand, With Social Listening Tools

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Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day lives, businesses, nonprofits, schools, shopping, entertainment habits and more, people are turning online to engage with one another and… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools

How to be Pro When Doing PR for Aviation?

By Robert Bauer - accelent communications

While I’m writing this, the vast majority of all commercial passenger aircraft are grounded as global and domestic travel is mostly prohibited. However, once this picture changes, airlines will need to quickly regain the trust of passengers and get back into a professional communications mode. This is when communications agencies can step in. But what… Continue reading How to be Pro When Doing PR for Aviation?

Positive Reputation and Crisis: Not Mutually Exclusive

By Blake D. Lewis III - Three Box Strategic Communications

Building a positive reputation in the midst of a crisis may seem counterintuitive. Yet, as we have seen in the Covid-19 event, the worst of times can bring out the best in people and organizations. Five tools, likely present in your professional toolbox, will improve your ability to guide organizations in enhancing their reputations during… Continue reading Positive Reputation and Crisis: Not Mutually Exclusive

Five PR Nightmares Businesses Can Avoid

By Jorge Martinez - The Conroy Martinez Group

“No one’s ever heard of us.” “People know us for the wrong reasons.” “I want it all.” Having represented hundreds of companies over the course of our almost 30 years in business, we have heard these exasperations all too many times. There are five specific themes that repeat themselves when it comes to public relations,… Continue reading Five PR Nightmares Businesses Can Avoid

Creating Successful Public Affairs Campaigns: The 5-Step Approach

By Andy See - Perspective Strategies

Globally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even to lobby for certain changes in regulations or laws. Typically, public affairs campaigns are more visible and accepted in… Continue reading Creating Successful Public Affairs Campaigns: The 5-Step Approach

How to include the SDGs in your company’s DNA?

By Ryan Ong - Currie

What do Unilever, Oxfam, Cambridge University and the German Federal Government have in common? They all report against the UN’s Sustainable Development Goals (SDGs). The SDGs are becoming the common DNA of business, government and civil society around the world. But what are the SDGs? And how can your organisation add the SDGs to its… Continue reading How to include the SDGs in your company’s DNA?

Three Common Social Media Mistakes – and How to Avoid Them

By Hilary Allard - The Castle Group

As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they’re doing, why they’re doing it, and how it’s performing. Based on our many client interactions on the topic, here are three common social media mistakes companies make, and tips for avoiding them. Having… Continue reading Three Common Social Media Mistakes – and How to Avoid Them

What to watch for when making your brand more appealing to women

By Valentina Giacaman - RumboCierto Comunicaciones

At a recent dinner at a corporate event, I had the opportunity to listen to a stand-up comedian. Each joke was more macho than the other. And I thought, what a bad image this dinner will give this brand with all the women here and how old-fashioned the whole gig is. At least I don’t… Continue reading What to watch for when making your brand more appealing to women

Five PR trends that will shape 2020

By Mariusz Pleban - OneMulti

There are supposedly as many trends to watch as experts you ask. There are about 1,000 PR professionals working at member agencies in PRGN. For your convenience, here we present only the five most important trends that will shape the year 2020. Placing results of PR activities into a purchasing funnel PR experts will increasingly… Continue reading Five PR trends that will shape 2020

Top lessons learned for automotive and mobility suppliers from CES2020

By Jim Bianchi - Bianchi Public Relations, Inc.

In the first week of January, CES2020 confirmed its role as one of the most important shows for advanced automotive technology, with a record number of new vehicle introductions from automakers for this show, as well as a record number of automotive suppliers and mobility technology systems companies participating in this juggernaut event in Las… Continue reading Top lessons learned for automotive and mobility suppliers from CES2020

Advice for doing business with Chinese clients – from a Chinese perspective

By Joanne Chan - LBS Communications Consulting Ltd

Gong Xi Fa Cai! As the Year of the Rat begins January 25, 2020, I wish you all a healthy, wealthy and prosperous new year! The Year of the Rat symbolizes vitality, and it is believed to be particularly good for businesses and entrepreneurs. China has always been a very attractive market, offering great potential… Continue reading Advice for doing business with Chinese clients – from a Chinese perspective

“Best Of” Lists: How to gain notoriety for your business in 4 easy steps

By David Landis - Landis Communications Inc. (LCI)

In public relations, we’re always working hard for our clients to get them noticed on lists that decry “The Top This” or “Best Of That.” And yet, like the proverbial shoemaker’s kids, we might not always do it so well for ourselves. What’s a great PR agency (or any business) to do? Well, here are… Continue reading “Best Of” Lists: How to gain notoriety for your business in 4 easy steps

PR Predictions for 2020 – looking into the crystal ball of PR

By David Landis - Landis Communications Inc. (LCI)

It’s that time of year again: as 2019 comes to a close, we’re all staring into that crystal ball, wondering what the future holds for public relations in 2020. I asked our worldwide PR affiliates from the Public Relations Global Network for their ideas. Here’s a smattering of what’s in store for PR. Happy new… Continue reading PR Predictions for 2020 – looking into the crystal ball of PR

Marketing to Generation Z: What Gen Z Wants You to Know

By Sandy Lish - The Castle Group

Businesses’ marketing strategies for young adults are dramatically shifting, and that’s because today’s young adults are no longer Millennials: they’re Generation Z. To fill the generation gap – and take advantage of the varied backgrounds and ages of staff in house at The Castle Group in Boston – we took an authentic approach and involved… Continue reading Marketing to Generation Z: What Gen Z Wants You to Know

Four clear signs that tell your chosen PR agency has great culture

By Jim Bianchi - Bianchi Public Relations, Inc.

“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about their culture. Their website and social media channels share pictures of their… Continue reading Four clear signs that tell your chosen PR agency has great culture

Navigating the Asian Communications Landscape – And 5+1 recommendations for successful campaigns in Asia

By Andy See Teong Leng - Perspective Strategies

Last year, I wrote an article titled “Escaping The Bangsar Trap” for a leading Malaysian business magazine. Bangsar is an affluent suburb in Malaysia’s capital city of Kuala Lumpur. The “Bangsar Trap” however describes the siloed mindset of the privileged, largely English-speaking Malaysian upper middle-class. This can be an issue in the communications business as… Continue reading Navigating the Asian Communications Landscape – And 5+1 recommendations for successful campaigns in Asia

What makes a PR firm the best for you? – Here are the right questions to ask

By Ieva Naujalyte - Adverum

Today, the public relations profession involves a number of roles and functions, including media relations, corporate and marketing communications, brand awareness, creative solutions, and many more. Depending on your business, your relationship with PR and the role of PR within your organization can vary considerably. Regardless if a business is either trying to outsource the… Continue reading What makes a PR firm the best for you? – Here are the right questions to ask

5 Trends Influencing the State of Public Relations

By Aaron Blank, President of PRGN & CEO of The Fearey Group - Fearey

Public relations is thriving – and evolving in exciting ways. It’s a great time to be in the business. At its core, our work is unchanging: actively pursuing relationships – shaping them, building them and maintaining them. That will always be front and center. But other aspects of our profession are developing or expanding. Here… Continue reading 5 Trends Influencing the State of Public Relations

A genuine approach: positive impact lobbying – and why clients should care…?

By Natacha Clarac - Athenora Consulting

The worldwide image of business lobbyists is rather negative: they fight to defend only their companies’ interests; they mobilize their energy to keep a status quo when the world is requesting changes; they act in the shadow. But this aversion to lobbying is not a fatality: the root causes of negative mindsets can be changed… Continue reading A genuine approach: positive impact lobbying – and why clients should care…?

Communication Agencies and Law Firms: the new allies in business crises

By Valentina Giacaman Hazboun - RumboCierto Comunicaciones

In an era of corporate reputation coming under close scrutiny from an increasing number of directions, strategic communications agencies – at least the ones staffed with experienced communications professionals and former journalists and capable to support companies and individuals alike in a crisis situation – have become increasingly valued by law firms and their clients.… Continue reading Communication Agencies and Law Firms: the new allies in business crises

Top 50 shortest definitions and synonyms of Public Relations

By Mariusz Pleban - OneMulti

Many times we were in a situation where we had to tell our parents or friends what we were doing for living. More than once we used to get into long (read – very long) stories about our profession. We gave extensive definitions. We used a lot of words. And we still saw that our… Continue reading Top 50 shortest definitions and synonyms of Public Relations

More than office décor: Five PR awards programs that will make your agency stand out

By Ashton Brown - Three Box Strategic Communications

Let’s face it – most PR pros aren’t in it for the awards… but they sure are nice. Besides adding statues and plaques to your office shelf, PR industry awards present excellent opportunities for agencies to analyze their work, receive feedback from peers, evaluate outcomes and benchmark against best practices. However, with rising entry fees… Continue reading More than office décor: Five PR awards programs that will make your agency stand out

Real Estate Public Relations: The Five-Step Process that Creates a Successful Program

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

There is no question that real estate is an exciting industry. It shapes our cities, creates places for us to shop, work and even shapes the places we take our children to play. As a result, to be involved in the development of new projects – and see them rise out of the ground –… Continue reading Real Estate Public Relations: The Five-Step Process that Creates a Successful Program

How To Lead A Team: Perspectives From A PR Firm

By

Being a local boutique PR agency in Malaysia, we do face a fair bit of challenges in terms of recruiting, retaining and most importantly, inspiring a team. After all, we lack the financial and human resource support that an international agency may have. However, over the last thirteen years, we have continued to grow and… Continue reading How To Lead A Team: Perspectives From A PR Firm

How to choose the best PR agencies in Europe

By Frédéric François - two cents

Variety is the spice of Europe Europe is the continent of variety: language, habits and cultural sensitivities vary enormously, sometimes even within single countries! My own country Belgium being a prime example, a uniform approach does not work for both the Francophone and the Dutch-speaking parts of this small country. If you are looking for… Continue reading How to choose the best PR agencies in Europe

Top 10 PR tools that make a difference in your productivity

By Mariusz Pleban and Piotr Durski - OneMulti

How often do you feel you’ve got too many things going on around you? Instead of getting straight to PR work, you suddenly find yourself doing 10 or 100 other things, just not the right one you should be doing? Or maybe it is difficult for you or your team to finish all tasks in… Continue reading Top 10 PR tools that make a difference in your productivity

Five key learnings from social media crisis

By Philip Hauserman - The Castle Group

In today’s world, there’s no escaping social media – especially when it comes to crisis communications. I can say this with authority since 99.9 percent of the crises we’ve managed in the past few years have involved one platform or another. Facebook, Twitter, Instagram, YouTube, Snapchat, Yik Yak (yes, even Yik Yak, for those of… Continue reading Five key learnings from social media crisis

“A PR plan? The new girl can do it after making us some coffee” – Or what you should remember when creating a PR plan for your company

By Päivi Holmqvist

Most communications officers know what public relations mean, but rarely do they fully understand everything that should be covered when planning a company’s PR activities for an entire year to come. It’s not only the media, stakeholders or even social media influencers that need to be watched. It’s also about deciding how the company should… Continue reading “A PR plan? The new girl can do it after making us some coffee” – Or what you should remember when creating a PR plan for your company

Just graduated college? Follow PRGN toward PR jobs near you

By Judy Kuramata - Integrate Communications

Is PR one of your options to start your career? Searching the web for PR jobs can be an enormous task and you’d often be thrown into confusion. The PR industry has become so diversified and almost borderless and at the same time the “think global, act local” thinking leads you in global business. Which… Continue reading Just graduated college? Follow PRGN toward PR jobs near you

Why Every Stock Listed Company Should Go On Investor Roadshows Across Europe

By Michael Diegelmann - cometis AG

No personal contact, no investment in your company. The simple truth is: Investing is a people business and Investor Relations is about building relationships. Going on a roadshow to get in direct contact with institutional investors is obviously one of Investor Relations most important activities. Roadshows offer an opportunity to ensure that Investor Relations has… Continue reading Why Every Stock Listed Company Should Go On Investor Roadshows Across Europe

PR Tips: Best Practices for PR Firm Request for Proposals (RFPs)

By Jessica Muzik - Bianchi Public Relations, Inc.

No matter what you do the request for proposal (RFP) is a fact of life in the world of PR agencies and clients. In fact, some 30 percent of all PR agency new business comes via the RFP. For many corporate and institutional clients, RFPs are necessary, as corporate purchasing guidelines often require them to… Continue reading PR Tips: Best Practices for PR Firm Request for Proposals (RFPs)

Building bridges to cross the generation gap at work

By Lynn Erasmus - HWB Communications

Love them or leave them, the fact is we simply can’t ignore them – the difference that is between employers, the Baby Boomers and their younger employees, the Millennials. One of the most common complaints Baby Boomer leaders have about Millennials is that they seem to have a sense of entitlement, resulting in part from… Continue reading Building bridges to cross the generation gap at work

Drafting PR Case Studies: Tips based on 40 years of PR experience

By Uwe Schmidt - Industrie-Contact AG

After 40 years of agency history, there are some key learnings I’d like to share on one of still the best PR tools: case studies. Let’s clarify first how we in the German market define a case study: That’s an article showing a solution (product/service) of a client of ours in use by one of… Continue reading Drafting PR Case Studies: Tips based on 40 years of PR experience