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Reviving Healthcare and Pharma Communications after the Pandemic

by Robert Bauer | 20 Mar, 2023 | Consumer Communications, Coronavirus, Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management

The Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends: a renewed scepticism towards science in...

Using Blockchain for ESG to Build Trust

by Mark Hazlin | 9 Mar, 2022 | B2B Communications, Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Reputation Management, Sustainability

One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree.  New blockchain...

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