by Alessandra Malvermi | 18 Mar, 2024 | B2B Communications, Consumer Communications, Corporate Communications, Digital PR, Faces and Markets of PRGN, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
Business environment in Italy Italy’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a...
by Alessandra Malvermi | 26 Apr, 2021 | Consumer Communications, Corporate Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that...
by PRGN Admin | 4 Apr, 2016 | PR Tips & Trends
In recent times, we have heard a lot about “Storytelling”, the art of using stories to communicate and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real...
