Milan, with its innate vitality and role as the nerve center of the Italian economy, has emerged as the preferred home for numerous public relations agencies. This concentration of talent and expertise in the PR field is no coincidence, but rather the result of a unique combination of factors that make Lombardy’s capital a fertile ground...
Continue ReadingAs a result of Elon Musk’s interest in acquiring Twitter, and despite some hesitation about the examination of fake accounts, the name of another social network has been bouncing for months, so that it would represent the ethical alternative to the most used microblogging platform to date....
Continue ReadingA traditional communication tool ended up in the shadows, thanks to the advent of social media, but newsletters are back and are on the rise again....
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From podcasts to Clubhouse, new communication trends are putting oral culture back at the center of communications and public relations....
Continue ReadingThe most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern working organization, inspired by values such as active listening, empathy, sharing, delegation and inclusion. Organizations,...
Continue ReadingHowever, there is still a lot of confusion around the definition of storytelling that, just to clarify, does not consist in communicating the chronological history of a brand or product. Storytelling aims at creating a narrative universe around them while generating value that can be identity-making, social or economic....
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