The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this Covid-19 era. In fact, businesses, big or small (including mom … Read More
Three steps to boost your sustainability offering
Sustainability is no longer an optional extra. It’s becoming a core part of business. In 2019, 90% of the S&P500 published a sustainability report. Investors and customers increasingly expect companies to meet their sustainability criteria. The pressure is not just coming from board rooms. Two-thirds of employees say sustainability is extremely important to them. So, … Read More
Female leadership and PR: What have they in common?
The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern working organization, inspired by values such as active listening, empathy, sharing, delegation and inclusion. … Read More
How hospitality and leisure PR has changed under Covid-19
The global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive. How has PR changed as a result? Can PR help in this situation? How should PR professionals think differently now? Here are what we have … Read More
The Five Pillars of Online Reputation Management
Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots movements and major issues, such as Brexit, #MeToo and Extinction Rebellion, have been … Read More
How to be Pro When Doing PR for Aviation?
While I’m writing this, the vast majority of all commercial passenger aircraft are grounded as global and domestic travel is mostly prohibited. However, once this picture changes, airlines will need to quickly regain the trust of passengers and get back into a professional communications mode. This is when communications agencies can step in. But what … Read More
Reputation Management and Monitoring Your Web Presence
Do you Google yourself and your company? If not, you should. Google is the first impression for anyone who doesn’t know you. It’s common for clients, customers, colleagues and even competitors to use the Internet to form their opinion of you. They want to know who is saying what? Is the information positive, negative or … Read More
