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reputation management

 

Región LATAM - Iberoamérica

Philadelphia – City of Brotherly Love

By Anne A. Buchanan, APR, - Buchanan Public Relations

Business Environment in Philadelphia

Philadelphia is the largest city in Pennsylvania, and the sixth largest city in the U.S. – a fact that outsiders often forget, given its situation between super-cities New York and Washington, D.C., Philadelphia is a true East Coast city – cosmopolitan, international, trendsetting. It is a stark contrast from Pittsburgh on the western side of the...

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Five Steps to Manage Client-Agency Relationships

By Brianne Murphy Miller - Landis Communications Inc. (LCI)

Know your plan

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. Here are five tips...

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Mastering Communications: Top Five Strategies for Professional Services Firms

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

1. Create Consistent Brand Messaging

Effective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more.  While the primary function is to establish and uphold the reputation, credibility, and visibility of these firms within their respective markets, a well thought out strategic plan...

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Four Ways PR Can Reinforce Content Marketing

By Natalie Ghidotti - Ghidotti

PR Works to Establish Thought Leadership

It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form of media coverage can be the perfect complement to further amplify the reach and...

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The Art of Communication in Challenging Times

By Ieva Naujalyte - Adverum

How should brands and corporations participate in the conversation when people are sensitive and divided?

Inflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times. Many people feel anxious about money, health, and their future; people are increasingly in a state of chronic stress because they face multiple crises....

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Why Every Company Will Need Good ESG Reporting

By Michael Diegelmann - cometis AG

It is five minutes to midnight, at least when it comes to sustainability and corporate reporting. We are living in a time where demands from several stakeholder groups – be it NGOs, customers, investors or governments – have never been higher. To give you an example: no one wants to buy a T-shirt that has been...

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Top Five 2022 Corporate Crises – And The Lessons Learned

By Nick Leighton - NettResults Middle East

Better.com

Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate crises from 2022 and key takeaways that every leader can use to...

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Holidays of The World: A Communicator’s Guide for Cultural Diversity

By Nick Leighton - NettResults Middle East

1. Don’t Assume Every Holiday is Observed the Same Way

In an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to understand the dynamics that exist when communicating across cultural lines. Throughout the year, billions of people celebrate hundreds of holidays, religious events, and festivals. Communications specialists need to understand how to effectively navigate and understand holidays of the world, especially when...

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Observing Integrity – Your Key to Long-Term Success in PR

By Boh-Tiong Yap - Mileage Communications

One of three tenets upon which Mileage Communications was built, and which guides interaction with clients, partners, staff, vendors, the media and other stakeholders, is observing integrity....

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How to Build Successful Communications Plans for 2023

By Valentina Giacaman - RumboCierto Comunicaciones

Be empathetic:

The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on day-to-day activities as well as when drafting communications plans. ...

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How to Pitch PR to C-Suite Leadership

By Amanda Hill - Three Box Strategic Communications

Demonstrate You Know The Customer

In 2019, I wrote a piece for Forbes called “Don’t Go Dark in a Downturn.” In the article, I shared how to leverage marketing and PR during enduring times, such as a recession. Luckily, the advice still held true for 2020 and beyond....

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7 Simple Steps to Developing a Crisis Communications Plan

By Brad Kostka - Roopco

1. Identify Your Crisis Management Team

As the global Covid-19 pandemic has so clearly demonstrated over the past few years, every organization—no matter its size or industry—is vulnerable to the ever-looming threat of a crisis. These threats can range from security breaches and product recalls, to natural disasters and workplace violence incidents. As PR professionals, we understand that a company’s response during...

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What is Good Corporate Citizenship?

By Scott Hanson - HMA Public Relations

Community Organizations – Business

Being a good corporate citizen should be a part of every organization’s overall strategy. It starts at the top and isn’t something that should be approached in a haphazard way....

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New EU Sustainability Reporting Rules Ask EU and U.S. Companies for More Data on Operations

By Michael Diegelmann - cometis AG

Lessons for the U.S.

The Sustainable Finance Disclosure Regulation (SFDR) by the European Union points to a dilemma that financial market participants (FMPs) might also face in the U.S. If FMPs, who primarily focus on small and mid-sized enterprises (SMEs), have to report on the sustainability performance of the companies they work with, they might not be able to gather...

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Five Tips for Giving Media Interviews

By Jasleen Singh and Chiara Parma - Sound Public Relations

1. BE PREPARED

Even managers most prepared to speak in public and to meet the most varied stakeholders are often reluctant to speak with the media and do not know what to do when invited to give a media interview. ...

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Preparing for the AGM: How to Build a Compelling CEO Speech in Five Steps

By Erin Reese - Roopco

1. Know Your Audience

Congratulations! You’ve been selected to present a keynote speech on your area of expertise. Now comes the hard part — developing a presentation that will effectively engage and resonate with your audience. Whether you’re presenting to an audience of 25 or 2,500, you’ll want to ensure that your keynote speech hits the mark....

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Using Blockchain for ESG to Build Trust

By Mark Hazlin - Xenophon Strategies, Inc.

How Does Blockchain Work?

One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree. ...

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Why Sustainability Matters to Your Business – and What Can You Do About It?

By Mark Paterson - Currie

Nobody can foresee specific events or disruptions, however, there are trends and forces that shape the future. One of these is sustainability – or what investors call ESG....

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Top 5 Corporate Crises in 2021 to Learn From

By Nick Leighton - NettResults Middle East

Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate....

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Social Giving – How Should Corporations Approach It?

By Robert Bauer - accelent communications

More and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow. It is not just a matter of “good consciousness”, but rather a step that is quite logical and well based in human everyday experience: Sooner or later you will need another one’s support and help, so...

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A New Approach for Media Relations

By Ward Vanhee - Two cents

It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social media, all media are being consumed differently and PR...

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Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration

By Irina Patru - Free Communication

Choosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship....

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Top 10 Tactical Tools of Consumer PR

By Bill Southard - Southard Communications

As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer public relations. The benefits are clear and include boosting top-of-mind consumer awareness, building credibility, earning...

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Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

By C.L. Conroy

Several years ago, an automobile insurance company came to our Miami PR Firm asking if we can market a bilingual literacy program for them. We were ecstatic! We had been trying to explain to several of our corporate clients the value of investing in Corporate Social Responsibility (CSR), also known as Cause Related Marketing. ...

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Content Marketing at its Best

By Natalie Ghidotti - Ghidotti

From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand awareness, thought leadership and lead generation. However, it takes more than publishing a few...

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How to Use Polling for More Effective PR Communication?

By Robert Bauer - accelent communications

Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are a few caveats to observe so that...

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The Best PR Can’t Replace Real Leadership

By Andy See - Perspective Strategies

At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. ...

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What Should PR Firms Be Prepared For In the Post-Covid Era?

By Alexandra Diniță - Free Communication

Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact, advise, contain, create – connections, ideas, plans, and...

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From Brand Purpose to Brand Activism: Time to Act

By Giulia Serazzi - Sound Public Relations

“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that mark the transition from storytelling to storydoing....

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The New Chapters You Should Add to Your Crisis Handbook After Covid-19

By Natalie Ghidotti - Ghidotti

Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in the headlines or gets managed internally, everyone immediately recognizes what worked… and what didn’t....

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What Most Companies Get Wrong When Doing Their First ESG Report

By Mark Paterson (Currie), Michael Diegelmann and Justus Fischer (cometis)

Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems. In no way are we trying to deter you from producing your first ESG report. It is one of the most important reports a company does for responsible investors and key stakeholders....

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Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

By Michael Diegelmann and Justus Fischer - cometis AG

Sustainability is becoming more and more important: People are aware of global challenges like climate change, pollution and social inequality, and they discuss them and ask for solutions. It is clear that companies have a major impact on social and ecological issues, so the pressure on them to operate sustainably is increasing accordingly. Not only because...

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5 Simple Ways to Boost Visibility of a Stock

By Valentina Giacaman - RumboCierto Comunicaciones

Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again....

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Leadership Is Communication

By Andy See Teong Leng - Perspective Strategies

We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what they expect when they interact with brands and corporations. Communicating corporate and brand values has...

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Effective B2G Communications, or How to Reach Political Decision Makers in the Digital Age

By Valentina Giacaman - RumboCierto Comunicaciones

With crises of democracies and capitalism the end of this decade has brought to us globally, it has become more and more necessary and frequent for diverse interest groups to express their opinions to governments in fast and powerful ways to change the environment around them....

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How to Work with NGOs for Mutual Success

By Uwe Schmidt - Industrie-Contact • PR Agency in Germany

Close cooperation between agencies and non-governmental organizations (NGO) is becoming the norm increasingly, as it offers a win-win situation for both sides....

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Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

By Andy See Teong Leng - Perspective Strategies

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries....

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Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

By Teresa Kriegsman

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries....

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Three steps to boost your sustainability offering

By Ryan Ong - Currie

Sustainability is no longer an optional extra. It’s becoming a core part of business. In 2019, 90% of the S&P500 published a sustainability report. Investors and customers increasingly expect companies to meet their sustainability criteria. The pressure is not just coming from board rooms. Two-thirds of employees say sustainability is extremely important to them....

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Female leadership and PR: What have they in common?

By Alessandra Malvermi - Sound Public Relations

The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern working organization, inspired by values such as active listening, empathy, sharing, delegation and inclusion. Organizations,...

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How hospitality and leisure PR has changed under Covid-19

By Judy Kuramata - Integrate Communications

The global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive....

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How to be Pro When Doing PR for Aviation?

By Robert Bauer - accelent communications

While I’m writing this, the vast majority of all commercial passenger aircraft are grounded as global and domestic travel is mostly prohibited. However, once this picture changes, airlines will need to quickly regain the trust of passengers and get back into a professional communications mode. This is when communications agencies can step in. But what are...

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