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Amplify Your PR Wins

By Amanda Hill, Principal - Three Box Strategic Communications

Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact....

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How to Pitch PR to C-Suite Leadership

By Amanda Hill - Three Box Strategic Communications

Demonstrate You Know The Customer

In 2019, I wrote a piece for Forbes called “Don’t Go Dark in a Downturn.” In the article, I shared how to leverage marketing and PR during enduring times, such as a recession. Luckily, the advice still held true for 2020 and beyond....

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Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond

By Blake Lewis III. - Three Box Strategic Communications

For most business leaders, 2020 almost certainly will be viewed similarly to sports accomplishments that include asterisks to denote records set under questionable circumstances....

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