As a leader in business and captain of a rapidly evolving agency in South Africa, I’ve found myself reflecting on the essence and nuances of transformation, especially in our current economic landscape. My beliefs and values that drive transformation in our business are based on a rich tapestry of experiences, not just from my South… Continue reading Transformation: Stepping out of Comfort and Embracing New Paradigms
In today’s dynamic and evolving business landscape, repositioning a brand can be a critical strategy for redefining a company’s trajectory, maintaining relevance, reaching new audiences and increasing market share. In short, brand repositioning offers businesses a chance to reimagine how they are perceived, and in turn, enhance their growth over the long run. If that… Continue reading What to Consider When Repositioning a Brand in 2023
Agency life is an evolutionary process and brings times of stability as well as disruptive changes —some of them forced upon the agency from the outside, some of them deliberately initiated to bring the organization to a new level. The Austrian PRGN member formerly known as asoluto has gone through such a change and since… Continue reading How “asoluto” became “accelent” — What We Learned from Rebranding Our Agency
