Founder and Managing Director
Hong Kong and Shenzen, China
Joanne is PRGN's regional vice president for Asia-Pacific. In her regional capacity, Joanne supports PRGN’s Asia-Pacific members and plays an active role in business development and new member selection.
She is Founder and Managing Director of LBS Communications, a financial communications firm helping clients in the power and utilities, telecommunications and IT, retail and consumer, metal and resources, education and training and hospitality and travel industries. LBS Communications was founded in 2012, with teams based in Hong Kong and Shenzhen. To create bigger impact for public companies, Joanne established Sustainability Investor Relations as a business arm of LBS to promote the ESG value for public companies and address investors’ concerns on ESG risks of public companies.
Joanne has been participating in the investor relations and financial communications industry for two decades. Prior to her PR career, she was working as a journalist for six years where she developed the sense of business analysis and the interest in assisting companies identify investment and promotional angles for fundraising and corporate promotion purpose. She advocates sustainability in business and believes it is a major driver for generating economic growth in the coming century.
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