By Marisa Toro - The Moore Agency
Hace casi 20 años, Ford reconoció la importancia de involucrar a medios e influencers a nivel hiperlocal para fortalecer el sentimiento de marca y generar confianza. En la consecución de ese objetivo, Moore se convirtió en un socio estratégico clave....
Continue Reading
By Dominique Biquard - IDENTIA / PR
In late January, Brazil’s recently elected president Luiz Inácio Lula da Silva went to Argentina and met with a close political ally and friend Alberto Fernández, president of Argentina. The entire political spectrum, as well as the markets, paid close attention to this visit which could bring some big strategic moves between both countries. This affected...
Continue Reading